Activia’s new ad is aimed at Gen Z and Millennials
Danone North America unveiled a new commercial this week titled “A to Z”. The spot in the language of Generations Y and Z demonstrates that physical and mental health begins in the gut.
July 6, 2020 Activia, the probiotic pioneer, is launching a new ad campaign titled “A to Z,” to continue building upon the brand’s evolution as a modern gut health innovator. The campaign speaks directly to Gen Z and Millennials about the importance of your gut, and highlights all the ways it can affect how we feel, physically and emotionally. From feeling Active to Zealous, the new spots remind consumers that “it all starts in the gut.”
Holistic approach
Based on the “Alphabet” of feelings and emotions, from A to Z, the campaign features a catchy song by female rapper Nayim Edwards that raises awareness of the importance of taking care of your gut starting with Activia, containing billions of live and active probiotics. The alphabet serves as an analogy to the all-encompassing nature of your gut. With the number of Google searches for “gut health” rising by over 400% between 2015 and 2020 (according to Google Trends), it’s apparent that consumer interest in taking care of digestive health and holistic wellness continues to grow.
Danone North America and David São Paulo developed this new ad campaign and brand image for Activia in response to a rising interest in gut health. This summer series of ads aims to connect the yogurt brand to the trend that’s become popular with millennials seeking to improve their health and overall well-being.
Challenge reloaded
Activia is also relaunching its “Gut Health Challenge” initiative, which invites people to try Activia twice a day for two weeks to improve their gut health. The brand plans to reveal collaborations that help people explore the connection between wellness, mind, body and soul with gut health in the months ahead.
Related news
This is what the youngest customer group spends on
Two-thirds of the 14-18-year-olds receive an average of HUF 22,000…
Read more >This year’s Black Friday broke all records in America
According to a recent report by Adobe Analytics, Black Friday…
Read more >The average producer price of raw milk fell by 20 percent in one year
In August 2023, the producer price of raw milk in…
Read more >Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >