Tag "USA"
2021 – the year of sports marketing
Consumers tired of a pandemic expect an escape in 2021, and one way to do that is through sport. If not even live, but following the matches and competitions on...
Read moreEmployment in the United States rose much more than expected in January
Employment in the U.S. rose much more than expected in January, although the coronavirus pandemic continues to slow economic and societal performance, according to data released by the ADP Institute...
Read moreConsumer sentiment in the United States deteriorated in January
Consumer sentiment in the United States deteriorated in January, according to a standard monthly survey by the University of Michigan. The reported data show that the value of the consumer...
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Budweiser skips Super Bowl this year
Budweiser will not run an ad during the Super Bowl for the first time in 37 years. Instead, the AB InBev brand will reallocate its Super Bowl media investment to...
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Gen Zers are truth barometers
Half of U.S. Gen Z respondents aged 18 to 23 years will always research a company to ensure it aligns with their position on corporate social responsibility before making a...
Read moreChina is the largest strawberry-producing country
China has produced a total of 3.21 million tonnes of strawberries in one year, with this performance leading the world ranking of strawberries. The United States had 1.02 million tonnes...
Read moreConsumer sentiment in the United States deteriorated slightly in January
Consumer sentiment in the United States deteriorated slightly in January, according to a standard monthly survey by the University of Michigan. According to preliminary data released on Friday, the value...
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The Netflix influence on sales of related products
Data now show that a streaming TV series can have an impact on product sales. Researchers are finding correlations between Netflix shows and U.S. sales of products related to their...
Read moreRetail sales declined in December in the United States
Retail and hospitality sales declined in December in the United States for the third consecutive month. Due to the coronavirus pandemic, severe restrictions kept consumers away from restaurants and shops...
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Stella Artois experiences
Anheuser-Busch InBev’s well-known Stella Artois brand didn’t leave its homebound consumers alone in 2020 in the US. They cheered up the people stuck at home with several ideas and programs....
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Mysterious advertisements and sport events
Sports fan consumers are looking forward to sport events in 2021. American football is becoming internationally popular, so the February 7. Super Bowl is attracting millions of Americans and followers...
Read moreInflation in the United States was higher than expected in December
In December, the annual rate of increase in consumer prices in the United States was higher than expected, but last year’s full-year average price increase was lower than in 2019,...
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USA’s best ads in 2020
With nearly 9,000 ads analyzed in 2020 Ace Metrix has rounded up some of the best creative work from this last year. T-Mobile, Snickers and Capital One topped the rankings...
Read moreRetail sales in the United States declined more significantly than expected in November
In the United States, retail sales declined more than expected in November on a monthly comparision. The U.S. Department of Commerce’s Census Bureau announced on Wednesday that the seasonally and...
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Pizza and Pepsi party online – fancy up top, pajamas on the bottom
There is no need to give up parties in 2020. True only virtually, Panera and Pepsi are inviting to party pizza lovers in the US. 1,000 lucky ones can win...
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Brands together – collaboration over competition
Born out of the crisis of the pandemic, the Mission Brand Alliance is looking to push consumers to other values-driven brands by banding together. The joint 20 brands are sending...
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A Biden-Harris sweep is best for economy, says Fidelity International
A sweeping victory for Joe Biden and Kamala Harris in November’s US election plus Democratic majorities in both houses of Congress would be the best outcome for the US economy...
Read moreRetail sales growth slowed in the United States in October
In the United States, retail sales grew less than expected in October, according to a report by the Census Bureau, a statistical institute in the Washington Department of Commerce. With...
Read moreConsumer sentiment in the United States deteriorated sharply in November
Instead of the expected improvement, consumer sentiment in the United States deteriorated sharply in November, according to preliminary data from the University of Michigan’s monthly regular survey. The consumer sentiment...
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Gift toilet paper with food order
A restaurant in Maine, USA, provides toilet paper for free with every food order, writes nlc.com in the wake of Fox News. Image: tripadvisor.com The Red Barn restaurant in Augusta...
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What a vaccine could mean for retail
There’s finally hope of an end to a pandemic that has destroyed lives and livelihoods, and upended consumer behavior. For now, uncertainty still rules. The Monday report that pharmaceutical giant...
Read moreEmployment in the United States grew much less than expected in October
Employment growth in the United States rose much less than expected in October, when the economy was hit again by the intensification of the coronavirus pandemic – according to data...
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Nestlé buys Freshly healthy meal delivery
Nestlé USA announced that it has acquired Freshly, one of the leading fresh-prepared meal delivery services in the U.S. The deal values Freshly at USD 950 million. With the transaction...
Read moreConsumer sentiment improved in October in the United States
Consumer sentiment in the United States improved more than previously estimated in October, according to definitive data from the University of Michigan’s monthly regular survey. According to the final data...
Read moreConsumer confidence deteriorated in the United States in October
Instead of the improvement expected by analysts, consumer confidence in the US economy deteriorated in October, mainly due to another wave of the coronavirus pandemic, which led to an increase...
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Orbit helps dating
Orbit has created a “Parent Sitter Pack” to help ease dating for millennials who have moved back home with their parents. The effort seeks to “babysit” parents so they will...
Read moreGrowth in the Conference Board’s U.S. macroeconomic index slowed as expected in September
As expected by analysts, the growth of the Conference Board Institute for Economic Research’s forecast of U.S. macroeconomic developments for 3-6 months slowed in September. The institute said the Leading...
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Heinz ketchup challenge
Heinz is challenging TikTok users to share videos of their Halloween preparations for a chance to win a bottle of its limited-edition Heinz Tomato Blood Ketchup. The Kraft Heinz-owned brand...
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Reverse Halloween with big brands
The pandemic has put candy companies, for whom the holiday generates about 14% of the sector’s annual sales in a creative challenge. With the Centers for Disease Control recommending against...
Read moreConsumer sentiment improved in October in the United States
Consumer sentiment in the United States has improved more than expected, according to a survey by the University of Michigan. According to preliminary data from the October survey, the consumer...
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