Tag "Upfield Hungary"

Rama plant-based cooking cream and cream whip

Plant-based (vegan) products that are palm oil-, dairy-, lactose-, gluten- and preservative-free: everyone can enjoy them! Contact: Upfield Hungary Kft. Zsolt Babják head of sales Hungary; T.: +36-20-333-7997; e-mail: zsolt.babjak@upfield.com...

Read more

Easter dynamism

This article is available for reading in Trade magazin 2024/2-3 Ágnes Szűts, marketing manager of KOTÁNYI Hungária Kft. told us that retail sales in the Hungarian spice market grew dynamically...

Read more

Nincs karácsony bejgli nélkül! De miből és hogyan?

Az elmúlt időszak gazdasági eseményei a karácsonyi sütés-főzés elengedhetetlen alapanyagait is kíméletlenül érintették. Az orosz–ukrán háború és annak következményei teljesen felborították a gabona-termékpályákat. A drasztikus energiaköltségek az egekbe lőtték az inputanyagok...

Read more

Margarine’s renaissance

NIQ data reveal that Hungarian margarine sales grew by more than 40% in value last year, but the volume sales growth was only less than 2% because of the rising...

Read more

The celebration of plant-based eating

This November the METRO Gastro Academy hosted the Plant-Powered Perspectives business conference for the second time. Plant-Powered Perspectives focuses on monitoring the trends of and promoting plant-based eating. Plant-based food...

Read more

Rama rolls out an alternative to butter

The latest Rama-branded alternative to butter offers an eco-conscious option for those who like the taste of butter. According to the company, by switching to the butter-alternative, an average European...

Read more

Exciting careers discussed at the TMC barbecue

Both physical and online presence was possible at Trade Marketing Club’s (TMC) annual summer barbecue, and 80 people registered for participation. Trade magazin’s editor-in-chief and TMC founder Zsuzsanna Hermann welcomed...

Read more

Festive treats with behind-the-scene secrets

Hungary’s flour market doesn’t depend on end-of-years sales, mainly because of the level of industrial flour utilisation. In retail trade demand is growing for small-sized and special flours. Sales of...

Read more

They are free from!

The market of free-from products is really diverse and had a successful year in 2020. Zsófia Zsargó, Upfield Hungary Kft.’s senior brand manager said: margarine volume sale were up considerably...

Read more

Upfield: 114-ton margarine donation

This year Upfield Hungary joined the donation convoy programme of the Hungarian Food Bank Association and on World Food Day they gave 17.3 tons of margarine to the charity organisation....

Read more

Delma portfolio updated

We have given the Delma portfolio an update! With the new, stylish packaging design we seek to strengthen the sense of quality in customers. Besides, we have also launched a...

Read more

Magazine: Free from everything…too!

According to Katalin Rosta, dairy business manager of Nestlé Hungária Kft., free-from products have a growing share in the breakfast product and hot drink categories. Flóra Hesz, junior shopper marketing...

Read more

Upfield supported those in need and volunteer helpers during the peak of the pandemic

At the beginning of May, Upfield Hungary offered another 1,500 cartons of margarine to the Hungarian Food Bank Association. This time, the company’s professional products have also been included in...

Read more

Magazine: Butters and other dairy spreads

Sandwich never goes out of fashion, but it always changes what kind of dairy spread we put on the two slices of bread – decided by trends, diets and prices....

Read more

Upfield donates margarine to the most vulnerable

More than 39,000 people in need received from the nearly 20 tons of margarine offered to the Hungarian Food Bank Association by Upfield Hungary on March 10. The dominant player...

Read more