Tag "Upfield Hungary"

Rama rolls out an alternative to butter

The latest Rama-branded alternative to butter offers an eco-conscious option for those who like the taste of butter. According to the company, by switching to the butter-alternative, an average European...

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Exciting careers discussed at the TMC barbecue

Both physical and online presence was possible at Trade Marketing Club’s (TMC) annual summer barbecue, and 80 people registered for participation. Trade magazin’s editor-in-chief and TMC founder Zsuzsanna Hermann welcomed...

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Festive treats with behind-the-scene secrets

Hungary’s flour market doesn’t depend on end-of-years sales, mainly because of the level of industrial flour utilisation. In retail trade demand is growing for small-sized and special flours. Sales of...

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They are free from!

The market of free-from products is really diverse and had a successful year in 2020. Zsófia Zsargó, Upfield Hungary Kft.’s senior brand manager said: margarine volume sale were up considerably...

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Upfield: 114-ton margarine donation

This year Upfield Hungary joined the donation convoy programme of the Hungarian Food Bank Association and on World Food Day they gave 17.3 tons of margarine to the charity organisation....

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Delma portfolio updated

We have given the Delma portfolio an update! With the new, stylish packaging design we seek to strengthen the sense of quality in customers. Besides, we have also launched a...

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Magazine: Free from everything…too!

According to Katalin Rosta, dairy business manager of Nestlé Hungária Kft., free-from products have a growing share in the breakfast product and hot drink categories. Flóra Hesz, junior shopper marketing...

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Upfield supported those in need and volunteer helpers during the peak of the pandemic

At the beginning of May, Upfield Hungary offered another 1,500 cartons of margarine to the Hungarian Food Bank Association. This time, the company’s professional products have also been included in...

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Magazine: Butters and other dairy spreads

Sandwich never goes out of fashion, but it always changes what kind of dairy spread we put on the two slices of bread – decided by trends, diets and prices....

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Upfield donates margarine to the most vulnerable

More than 39,000 people in need received from the nearly 20 tons of margarine offered to the Hungarian Food Bank Association by Upfield Hungary on March 10. The dominant player...

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