tRADE mARKETING kLUB - Trademagazin

National tobacco shops further increase their share in FMCG sales
Date: 2024-06-18 11:33:59

FMCG sales by National Tobacco Shops exceeded HUF 187bn in April 2023-March 2024, growing by 13% compared to the previous period. This has put the tobacco shop sales channel in...

Inflation – how consumers have adapted to constant changes
Date: 2024-06-17 14:31:46

Andreas Christou, managing director of RetailZoom told at the Trade Marketing Club’s market research day: shoppers are no longer able or willing to spend more. This article is available for...

The evolution of the FMCG market through the NIQ lens
Date: 2024-06-14 11:22:28

Shoppers across the continent, including Hungary, continue to save in every possible way, Csilla Czikora, head of consulting and analytic insights at NIQ told when presenting their market research data...

A master course in adaptation – how the inflationary environment has influenced the FMCG market
Date: 2024-06-13 17:22:17

Krisztina Bakonyi-Kovács, senior consultant of GfK-CPS told at the April meeting of the Trade Marketing Club (TMK): the pressure on brands continues to grow. One of the first words that...

2in1 meeting – LinkedIn training in the morning, work-life balance in a different way in the afternoon at the Trade Marketing Club, June 6!
Date: 2024-05-23 13:22:32

We now invite interested individuals to an exceptional Club Meeting on June 6th at the Anna Hotel in Budapest. In the morning, Margó Kochanecz, a LinkedIn specialist, will unveil the...

Trade Marketing Klub FROM MARKET RESEARCHERS FIRST HAND
Date: 2024-03-22 16:42:39

Sorry, this entry is only available in HU....

Fear and security
Date: 2024-02-20 15:28:30

Recently we have been hearing these two concepts juxtaposed from more and more angles at a growing number of events. From the point of view of consumers and their purchasing...

Tartós installációs az Év Displaye 2023
Date: 2024-01-17 11:20:52

Nagy érdeklődés övezte a POPAI és a Trade Marketing Klub összevont évzáró eseményét. A házigazda Pick Szeged a gyorsan változó vásárlási igényekre adott válaszaival, a szervezők pedig a POPAI Awards POP...

Trade Marketing Club and POPAI joint year-end event
Date: 2023-11-07 13:53:54

We invite you to an exciting meeting. The Trade Marketing Club and POPAI Hungary, as the international point-of-sale marketing association, are jointly organizing their last meeting of the year. Visitors...

Előzd meg a kiégést!
Date: 2023-09-18 11:13:18

A Trade Marketing Klub nyári találkozója idén is kitekintő jellegű témával várta a résztvevőket. A kiégés megelőzése sokakat érintő terület, amit a szakértő előadók és az aktívan kérdező egybegyűltek alaposan áttekintettek....

Trade Marketing Club: Prevent burnout!
Date: 2023-05-12 20:26:11

Trade Marketing Klub Szabi in Pék’s restaurant. Come to the special club meeting of the Trade Marketing Club on June 1, 2023! Have you ever felt that you are close...

Trade Marketing Club: Prevent burnout!
Date: 2023-05-04 15:20:58

The next Trade Marketing Club Meeting will be held, now traditionally, in June at Szabi a Pék’s restaurant. We look forward to seeing you at the special meeting of the...

Survival strategies
Date: 2023-04-04 12:37:48

Trade Marketing Club (TMK) organises its “I Love Trade Marketing” conference every year, and this time the title of the one-day online event was Survival Strategies. More than 200 people...

The Trade Marketing Club is coming: from market researchers, firsthand
Date: 2023-03-20 18:50:12

Would you like to find out how the balance of power has developed in the consumer goods market, what customers consider important, what impact it has had, the increase in...

(It will be) Better
Date: 2023-02-27 09:37:26

All things considered, the beginning of the year was better than expected. Last year, at the Business Days conference, we had already seen the dark clouds gathering in the sky,...

New trends in social media
Date: 2022-12-16 10:29:49

Trade Marketing Club (TMC) members met online on 3 November, to discuss the latest trends in social media. TMC founders Ágnes Csiby, Zsuzsanna Hermann and Ildikó Kátai welcomed the more than...

New StarStore – Év Kereskedője winners and the 2022 award ceremony
Date: 2022-12-12 10:05:14

This year was the 8th that Trade magazin organised the “Star Store – Év Kereskedője” competition for retailers with a registered seat in Hungary. The award ceremony took place at the...

First-hand information from market researchers
Date: 2022-06-08 07:29:32

Nearly 100 participants registered for the online Trade Marketing Club meeting on 7 April. DigInStore TrafikTV sponsored the event, so participants had to pay no fee to discuss the changes...

(HU) Trade Marketing Klub – Intuitív döntéshozatal a marketingben
Date: 2022-05-24 06:51:01

Sorry, this entry is only available in HU....

Try to find MUCI!
Date: 2022-05-09 10:11:37

Trade Marketing Club (TMK) has been organising its annual ‘I Love Trade Marketing’ conference around Valentine’s Day for almost 20 years. In 2022 the event’s title was ‘Try to find...

(HU) Gyere el Te is az idei ONLINE, TÉRÍTÉSMENTES Trade Marketing konferenciára!
Date: 2022-02-10 12:56:32

Sorry, this entry is only available in HU....

Planning reloaded
Date: 2022-01-27 10:04:35

At the November meeting of the Trade Marketing Club (TMC) one of the founders, Zsuzsanna Hermann welcomed on- and offline participants. Another TMC founder Ágnes Csiby introduced the presenters and...

The beginning of the future
Date: 2021-12-06 17:16:57

At the end of each year we take a moment to look back on the past months, but right after this we already look to the future, casting our eyes...

(HU) Tervezés újratöltve – mást, máshogy, máskor – Trade Marketing Klub „hibrid” klubülés
Date: 2021-10-11 19:00:12

Sorry, this entry is only available in HU....

Exciting careers in trade marketing talkshow – Trade Marketing Club “hybrid” club seat – online or personal, with free participation, barbecue party and cake
Date: 2021-05-28 19:42:20

Attention! Since our club meeting in April attracted a record number of nearly 150 interested parties, we decided to hold the June club meeting free of charge, not only online,...

(HU) FIGYELEM! ILYEN MÉG NEM VOLT! A Trade Marketing Klub ÁPRILISI ÜLÉSE TÉRTÉSMENTES!
Date: 2021-04-01 08:30:43

Sorry, this entry is only available in HU....

Design surrounds consumers
Date: 2020-12-14 10:50:26

This year’s last Trade Marketing Club (TMK) meeting was held online on 12 November. Its title was Design = Shopper Loyalty and the programme also included the award ceremony of...

Once again Coca-Cola wins ‘Display of the Year’
Date: 2020-11-10 20:30:21

At the year’s last Trade Marketing Club (TMK) meeting – which was held online – the winners of the 2020 POPAI Awards POP competition were announced. The entries were exhibited...

(HU) Trade Marketing Klub „hibrid” klubülés – online vagy személyes részvétellel
Date: 2020-10-22 12:05:34

Sorry, this entry is only available in HU....

Magazine: Scandals in marketing
Date: 2020-10-07 07:00:26

On 4 June 2020 Trade Marketing Club held its summer-opening grill party online. Although there was no barbecue and cake eating this time, participants had the opportunity to discuss the...

National tobacco shops further increase their share in FMCG sales Date: 2024-06-18 11:33:59

Inflation – how consumers have adapted to constant changes Date: 2024-06-17 14:31:46

The evolution of the FMCG market through the NIQ lens Date: 2024-06-14 11:22:28

A master course in adaptation – how the inflationary environment has influenced the FMCG market Date: 2024-06-13 17:22:17

2in1 meeting – LinkedIn training in the morning, work-life balance in a different way in the afternoon at the Trade Marketing Club, June 6! Date: 2024-05-23 13:22:32

Trade Marketing Klub FROM MARKET RESEARCHERS FIRST HAND Date: 2024-03-22 16:42:39

Fear and security Date: 2024-02-20 15:28:30

Tartós installációs az Év Displaye 2023 Date: 2024-01-17 11:20:52

Trade Marketing Club and POPAI joint year-end event Date: 2023-11-07 13:53:54

Előzd meg a kiégést! Date: 2023-09-18 11:13:18

Trade Marketing Club: Prevent burnout! Date: 2023-05-12 20:26:11

Trade Marketing Club: Prevent burnout! Date: 2023-05-04 15:20:58

Survival strategies Date: 2023-04-04 12:37:48

The Trade Marketing Club is coming: from market researchers, firsthand Date: 2023-03-20 18:50:12

(It will be) Better Date: 2023-02-27 09:37:26

New trends in social media Date: 2022-12-16 10:29:49

New StarStore – Év Kereskedője winners and the 2022 award ceremony Date: 2022-12-12 10:05:14

First-hand information from market researchers Date: 2022-06-08 07:29:32

(HU) Trade Marketing Klub – Intuitív döntéshozatal a marketingben Date: 2022-05-24 06:51:01

Try to find MUCI! Date: 2022-05-09 10:11:37

(HU) Gyere el Te is az idei ONLINE, TÉRÍTÉSMENTES Trade Marketing konferenciára! Date: 2022-02-10 12:56:32

Planning reloaded Date: 2022-01-27 10:04:35

The beginning of the future Date: 2021-12-06 17:16:57

(HU) Tervezés újratöltve – mást, máshogy, máskor – Trade Marketing Klub „hibrid” klubülés Date: 2021-10-11 19:00:12

Exciting careers in trade marketing talkshow – Trade Marketing Club “hybrid” club seat – online or personal, with free participation, barbecue party and cake Date: 2021-05-28 19:42:20

(HU) FIGYELEM! ILYEN MÉG NEM VOLT! A Trade Marketing Klub ÁPRILISI ÜLÉSE TÉRTÉSMENTES! Date: 2021-04-01 08:30:43

Design surrounds consumers Date: 2020-12-14 10:50:26

Once again Coca-Cola wins ‘Display of the Year’ Date: 2020-11-10 20:30:21

(HU) Trade Marketing Klub „hibrid” klubülés – online vagy személyes részvétellel Date: 2020-10-22 12:05:34

Magazine: Scandals in marketing Date: 2020-10-07 07:00:26

National tobacco shops further increase their share in FMCG sales
Date: 2024-06-18 11:33:59

Inflation – how consumers have adapted to constant changes
Date: 2024-06-17 14:31:46

The evolution of the FMCG market through the NIQ lens
Date: 2024-06-14 11:22:28

A master course in adaptation – how the inflationary environment has influenced the FMCG market
Date: 2024-06-13 17:22:17

2in1 meeting – LinkedIn training in the morning, work-life balance in a different way in the afternoon at the Trade Marketing Club, June 6!
Date: 2024-05-23 13:22:32

Trade Marketing Klub FROM MARKET RESEARCHERS FIRST HAND
Date: 2024-03-22 16:42:39

Fear and security
Date: 2024-02-20 15:28:30

Tartós installációs az Év Displaye 2023
Date: 2024-01-17 11:20:52

Trade Marketing Club and POPAI joint year-end event
Date: 2023-11-07 13:53:54

Előzd meg a kiégést!
Date: 2023-09-18 11:13:18

Trade Marketing Club: Prevent burnout!
Date: 2023-05-12 20:26:11

Trade Marketing Club: Prevent burnout!
Date: 2023-05-04 15:20:58

Survival strategies
Date: 2023-04-04 12:37:48

The Trade Marketing Club is coming: from market researchers, firsthand
Date: 2023-03-20 18:50:12

(It will be) Better
Date: 2023-02-27 09:37:26

New trends in social media
Date: 2022-12-16 10:29:49

New StarStore – Év Kereskedője winners and the 2022 award ceremony
Date: 2022-12-12 10:05:14

First-hand information from market researchers
Date: 2022-06-08 07:29:32

(HU) Trade Marketing Klub – Intuitív döntéshozatal a marketingben
Date: 2022-05-24 06:51:01

Try to find MUCI!
Date: 2022-05-09 10:11:37

(HU) Gyere el Te is az idei ONLINE, TÉRÍTÉSMENTES Trade Marketing konferenciára!
Date: 2022-02-10 12:56:32

Planning reloaded
Date: 2022-01-27 10:04:35

The beginning of the future
Date: 2021-12-06 17:16:57

(HU) Tervezés újratöltve – mást, máshogy, máskor – Trade Marketing Klub „hibrid” klubülés
Date: 2021-10-11 19:00:12

Exciting careers in trade marketing talkshow – Trade Marketing Club “hybrid” club seat – online or personal, with free participation, barbecue party and cake
Date: 2021-05-28 19:42:20

(HU) FIGYELEM! ILYEN MÉG NEM VOLT! A Trade Marketing Klub ÁPRILISI ÜLÉSE TÉRTÉSMENTES!
Date: 2021-04-01 08:30:43

Design surrounds consumers
Date: 2020-12-14 10:50:26

Once again Coca-Cola wins ‘Display of the Year’
Date: 2020-11-10 20:30:21

(HU) Trade Marketing Klub „hibrid” klubülés – online vagy személyes részvétellel
Date: 2020-10-22 12:05:34

Magazine: Scandals in marketing
Date: 2020-10-07 07:00:26