Tag "sport"

A thousand days before the Paris Olympics, the IOC opened an online store

A thousand days before the start of the 2024 Paris Olympics, the International Olympic Committee (IOC) began selling official five-ring products online. According to the organisation’s announcement on Thursday, the...

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BioTechUSA launches new image building campaign

The latest BioTechUsa campaign, which is more than 20 years old, aims to show that it is not only an expert in gym training and lifestyle change, as its products...

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Coca-Cola wonders in the past and in fantasy

Coca-Cola launched a multichannel campaign for its flavored colas in the U.S. that includes TV commercials and a social influencer push. Memorable sport moments and half-human creatures promote the flavour variants. Europe...

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Tokyo 2020 – G7 leaders support Japan’s Olympic commitment

The leaders of the world’s seven most advanced industrialized nations (G7) have assured Japan of their commitment to host a safe and peaceful Olympics and Paralympics in Tokyo this summer....

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The role of sport in the business success of female leaders is paramount

According to nine out of ten (89%) female leaders in Hungary, sports contribute to becoming a successful leader, according to a survey of the University of Physical Education, the Egyenlítő...

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Super Bowl by the numbers

Super Bowl LV ads highlight marketers’ disconnect with reality. Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on...

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2021 – the year of sports marketing

Consumers tired of a pandemic expect an escape in 2021, and one way to do that is through sport. If not even live, but following the matches and competitions on...

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Five surprising things that can help you decide which sport is right for you

Not getting enough time for it, not bringing the expected recharge, maybe we consider it a duty to tick off? Or are we just not moving enough because we haven’t...

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How Hungarians do sports?

Hungarian adults, if they could, would like to play sports more often and for a longer period of time, but the amount considered ideal can only be compared to the...

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The tradition will not be broken: The 35th SPAR Budapest Marathon Festival will be held on October 10-11, 2020

On October 10-11, 2020, the area of ELTE’s Lágymányosi Campus will be populated again by many thousands of runners. During the two days, 11 distances and 9 starts await the...

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Forty-five buffets and six specialty beer machines await visitors to the Puskás Arena

Budapest is preparing for unprecedented sports events and concerts in 2020. In addition to the four matches of the European Football Championship, the newly opened Puskás Arena, with a capacity...

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2020 will be the year of football at HEINEKEN Hungária

HEINEKEN dominates football events in 2020! The new beer partner of the country’s newest and biggest adventure arena is HEINEKEN Hungária, so visitors of all ages can drink the Soproni...

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Scitec to be renewed

Scitec, one of Europe’s best-known brands in sports nutrition supplements continues its marketing activities in line with a new strategy. In the spirit of the renewal, two new sub-brands have...

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Tens of thousands attended the SPAR Budapest Marathon® Festival this year

At this year’s SPAR Budapest Marathon® Festival, athletes made a total of half a billion running steps. On the last weekend of September, a large number of people are participating....

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More MNKSZ members

In the first half of 2019 Norbi Update Lowcarb and BiotechUSA also became members of the Hungarian National Trade Association (MNKSZ). Gross annual sales of the two companies amount to...

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Thousands of participants are expected to the Lidl Lake Balaton Cross-swimming contest

one of Hungary’s best-known mass sports events, the Lake Balaton Cross-swimming contest, will be organized for the 37th time, on 29 June. The organizers await thousands of participants this year....

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Zamárdi will be the last ever Red Bull Air Race

This year will be the last season of the Red Bull Air Race World Championship. The last race of the series will be held in Zamárdi. Red Bull announced on...

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Magazine: FMCG brands and sports: Brand building and mission (Part 2)

OMV sponsors athletes in several countries, because the company is fully aware of the fact that the values of the world of sport fall in line with the expectations of...

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Cerbona bites bigger from the the market of Sport mueslis

There is also a growing demand for functional foods, as well as towards products that serve the needs of healthier consumers and specific consumer groups in Hungary. Cerbona, that is...

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Thousands of people swam with Hosszú Katinka on Univer24

In one day, 2500 people swam with one of Hungary’s largest swimming pool sports events, the Univer24. At the start of the swimming marathon held in the Kecskemét Bath, Hosszú...

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Auchan’s staff ran fifteen thousand kilometers for the residents of the SOS Children’s Villages

900 employees of the Auchan Retail Magyarország took part in a worldwide solidarity move. In the recently ended 11-day “AuchanRun for the Young People” program, Auchan’s staff were running, hiking...

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A new entry record at the races of the SPAR Budapest Marathon

More than 33,000 people participated in the races of the 33rd SPAR Budapest Marathon Competition, so a new entry record was born. According to the organizer, the Budapest Sportiroda (BSI),...

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Roger Federer is the world’s most expensive sports brand

Ever since social media has become an extremely important platform for ads, large companies pay huge amounts of money to those athletes who can reach as many people as possible....

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Nielsen: companies in Central Europe generously support sports

In 2018 alone, the companies wil spend 355-365 million USD for sports and festival sponsorships in Hungary Poland and the Czech Republic according to the Nielsen Sports research. Ninety percent...

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Danone Football Cup for the Children in Óbuda

The TVE Sports Ground will host the Budapest Finals of the Danone Football Cup for the Children in Óbuda on Sunday. The organizers announced on Tuesday that in the Hungarian...

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Twelve thousand participants are awaited to the 36th Lidl Balaton cross swimming

The 36th Lidl Balaton cross swimming will take place on 30 June. The participants traditionally start from Révfülöp and will arrive to the Platán Beach in Balatonboglár. At the event’s...

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Nielsen: Hungarians visit festivals and sport events twice a year

Typical Hungarian music or art festival goers typically visit one or two festivals annually, are women, have higher education degree and average earnings. Official sports events attract more than two-thirds...

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TF: major reserves in the use of dietary supplements

According to Martos Éva, head of the Sports Nutrition Science Center at the University of Physical Education, there are still significant reserves in the field of the usage of nutrition...

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Tastes and responsibility for a new, athletic generation!

“Kométa, as the responsible food producer, is a committed supporter of the right lifestyle. Taste is not only a passion for us, but also healthy lifestyle and the promotion of...

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A record number of competitors started at the 32nd SPAR Budapest Marathon Festival

This year’s SPAR Budapest Marathon® with 30,350 competitors proved that it is the biggest leisure sporting event ever. The Running Festival, which together with the supporters gave joy to about...

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