Tag "sör"

Brewing with pixels instead of yeast – Heineken introduces the first virtual beer brewed in the virtual world, Heineken Silver

Heineken presented its latest innovation at a special event. At the presentation held in Decentraland, guests could toast with virtual beer, enjoy digital dishes and meet virtual avatars of the...

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The beer competition of the Association of Small Breweries is coming!

The Association of Small Breweries has been organizing its increasingly prestigious beer competition for more than twenty years. The event, which initially took place every two years, since 2018, has...

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Dreher’s new beer debuts as the first brewery brand in its class

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Carlsberg, Pilsner Urquell, Budweiser and Staropramen withdraw from Russia

The Danish Carlsberg Group, like many European brewers, has announced that it has stopped investing in Russia. This is due to strict compliance with the European Union’s sanctions against Russia....

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What kind of alcohol remains in Russia? Any, but 20% more expensive

The Russians may be preparing for a brutal price increase: partly because of the sanctions imposed by Western companies on the Russian market – we have already published several lists...

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Here’s the latest Borsodi Szitu: made purely with barley malt

The history of Borsodi Brewery has reached a new chapter. From March this year, the company will renew the recipe for one of Hungary’s favorite beers and brew Borsodi beer...

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Magazine: The beer market is on the mend, but full recovery will take more time

Sales data from the first 11 months of 2021 forecast that last year brought similar results in the beer market as the pandemic-ridden 2020. Dr Sándor Kántor, director of the...

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Dreher’s image is renewed

The Purple Agency, an international communications agency, was responsible for creating a new, unified image of the beer brand. For Dreher Breweries, respect for traditions has been important since the...

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The turnover of Hungarian brewers increased last year

Last year, the production and turnover of Hungarian beer companies increased, compared to the previous year, but it was still lower than in 2019. The proportion of premium and non-alcoholic...

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New Transportation and Distribution Supervisor at Dreher

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Still less beer sold than before the pandemic

Although Hungarian beer production has been increasing in 2021, the level of consumption was 4 percent lower than in the same period of 2019 – Dr Sándor Kántor, director of...

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Polish beer brand Żubr helps Biebrza National Park

Żubr has started a long-term cooperation with the Biebrza National Park in order to reclaim the land on its territory – about ٤٠ percent of the park is now privately...

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Minibar Delivery and 7-Eleven offer new service together

7-Eleven and alcohol delivery service Minibar Delivery have joined forces for a new service: delivering beer and wine to homes in select markets. The service will first launch in 600...

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(HU) A Pécsi Sörfőzde napelemparkot telepített kormányzati támogatással

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(HU) 3000 éve főztek először sört gyógynövényekből

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Brewing may have begun in China nine thousand years ago

According to a new Chinese study, brewing began in China nine thousand years ago, a thousand years earlier than previously thought. Beer drinking was part of the ritual reverence for...

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Nébih found marking and tracing errors on cherry beers

The National Food Chain Safety Office (Nébih) examined sour cherry beers. Everything was OK in terms of laboratory, food safety and quality, but four products were subject to food control...

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Dreher Breweries opened a brewery

Dreher Breweries has built a beer workshop independently of its historic brewery, which will be a workshop for creative recipes and the home of a new Hungarian brand. With the...

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(HU) A Balatonon indította újra a csaposképzést a Dreher

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Posters made of modern graphics show the iconic cities of the north and south shores of Lake Balaton

When it comes to Lake Balaton, there are many people who are dragged by their hearts only to the south or even to the north shore, even though it is...

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Non-alcoholic beer was given to responsible drivers

The summer heat encourages crowds to get in cars and not stop until Lake Balaton or other waterfront areas, so it is of the utmost importance to draw attention to...

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New father’s day campaign launched by Dreher

Unlike Mother’s Day, the celebration of Father’s Day is still unfinished in our country. Dreher’s online campaign in June aims to raise awareness of the importance of the day and...

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Guests are slowly returning

In just one month internet users’ opinion turned from negative to positive about the reopening of terraces: after the first weekend 66 percent of online mentions were negative. Between 24...

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Carlsberg Resumes Brewing In Belgium’s Grimbergen Abbey

For the first time in 200 years, Grimbergen Abbey will resume the production of various Belgian-style beers. Carlsberg has built an innovative new brewery inside the famous Grimbergen Abbey, near Brussels, to continue the...

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Brewdog Launches Carbon Negative Lager

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The Dreher Beer Museum exhibition will be open again from June

On the first day of summer, the Dreher Beer Museum, one of the country’s most important brewery collections, reopens. The iconic pieces of the exhibition are already ready for departure...

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(HU) Új ízesített sörrel készül a nyárra a Dreher

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Having breakfast is healthy!

Beer is probably the product category where innovation work is the most creative. Breakfast trends don’t even have to change for beers made especially for breakfasts to keep changing. At...

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Bud Light Summer with $10M stimulus

Bud Light readies post-pandemic summer plans with $10M stimulus. VP of Marketing Andy Goeler details how the bestselling beer brand in the U.S. is helping people get back to bars,...

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Pilsner Urquell bottle will be 100% recyclable

All foils and plastics will be removed from the bottle of the world’s first golden Pilsen lager, Pilsner Urquell, and its secondary packaging materials, so the Czech beer that created...

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