Pilsner Urquell is opening a world-class visitor experience center in Prague

Pilsner Urquell, which celebrated its 180th birthday last year, now welcomes guests to another exciting location in the heart of Prague to present Czech beer culture in an unprecedented way. The Pilsner Urquell The Original Beer Experience, which can be visited from April 22, 2023, not only introduces you to the history and brewing secrets of the iconic Czech beer, but also tells the story of the birth of the original golden Pilsen beer through a discovery tour, at the climax of which visitors can learn the perfect beer tap for themselves .

Located in the building of the City Palace on Wenceslas Square, the interactive, multi-sensory experience conveys the sights, sounds and smells of the Pilsen brewery in 90 minutes with the help of the most modern technology. The viewing center offers a unique experience for everyone, including beer experts and those who have never tasted a drop of beer before. This special adventure can quickly become an unforgettable part of your trip in the city of Prague and even become one of the city’s TOP 3 most popular tourist destinations.