More people brewing beer at home as the cost of a pint rises

By: Trademagazin editor Date: 2022. 11. 28. 09:41

Online searches for “home brew” and “home brew shop” have risen by 77% over the year, new research has revealed, with pubs at risk of closure amid rising costs and energy bills.

Price hikes have been on the cards for pubs and brewers since this summer, as energy bills and the cost of goods have rocketed.

The price of a London pint is now nearing £7. With the cost-of-living crisis in full swing, taking a grave toll on consumers’ disposable income, Britons are taking brewing into their own hands in order to cut costs.

Searches for “bottle shop near me” and “bottle shop” have increased by a combined 528%, and searches for “beer shop” have increase by 50%. This suggests that while beer-lovers are keen to keep drinking their favourite brews, they are looking for ways to cut costs, and are more likely to be drinking at home rather than in the pub.

Cecelia Goodall, commercial director at Pinter, a UK-based company which makes home brew kits said: “We love how far the art of brewing at home has come, and that people are coming together to make fresh beer at home.”

However, Goodall flagged that the company also wants to “show our appreciation and solidarity” with pubs during tough times, which she called “our industry siblings”.

The Drinks Business