Tag "Rossmann Magyarország"
OTC products is a booming category
Date: 2023-01-13 10:28:33
ültek még inkább előtérbe. A szegmens szárnyalása folyamatos, annak ellenére, hogy a szinte minden kategóriát érintő alapanyaghiány ezt a területet sem kímélte, ami főként a termékek csomagolásában hozott kisebb-nagyobb változásokat....
Read more
No clothes left dry…
Date: 2023-01-12 11:28:58
According to Yvette Krubl, Procter&Gamble’s corporate communications manager in Central and Eastern Europe, laundry detergent volume sales stayed put in the July 2021-June 2022 period, while in value sales there...
Read more
Body+ME: Rossmann and Lilu launch new beauty brand
Date: 2022-12-09 11:40:57
Body&ME is a new Hungarian brand, with products utilising a special formula. It was created by popular media personality Lilu and Attila Bíró (MPBA Mentoring Group Kft.); the latter introduced...
Read more
Hungarian Product and Rossmann join forces for Hungarian beauty brands
Date: 2022-11-14 09:10:19
Hungarian Product Nonprofit Kft. and Rossmann Magyarország Kft. have teamed up to promote up-and-coming Hungarian beauty brands. On 23 September 2022 they organised an event, where no less than 26...
Read more
Online shopping: Necessity has turned into convenience
Date: 2022-10-13 12:17:58
Péter Klekner, CEO of Kifli.hu believes that the war, the price cap and high inflation caught everyone by surprise. “Reacting to these and maintaining the usual high level of service...
Read more
Get a grant of up to HUF 15 million for your idea now and compete with plastic!
Date: 2022-09-30 13:22:43
Applications are open for the Startup Plastic Surgery program, which for the third time provides support to startups looking for solutions to the environmental and health challenges caused by plastic....
Read more
Thoughts on beauty contests and other things
Date: 2022-08-28 10:13:43
There was a time when I thought of myself as an athlete, so I like challenges, but the things happening around us these days are more than that: new business...
Read more
People living in villages spend twice as much on washing and cleaning products as people living in Budapest
Date: 2022-07-26 12:10:44
the products available there. On average, we buy detergents and cleaning products every month, hair care products, body care products and decorative cosmetics every two months, but we go to...
Read more
Functionality is now an expectation
Date: 2022-05-06 10:03:19
There are functional fruit juices, low-calorie functional waters and sports drinks in Coca-Cola Magyarország’s product portfolio. This February two new Cappy products hit the shops: Cappy Immunerő contains vitamin C,...
Read more
New Rossmann commercial uses CGI technology
Date: 2022-04-26 17:46:26
Rossmann has shot a special commercial, in which a ‘real’ centaur is walking around a Rossmann store, bringing the best promotions to the drugstore chain’s customers. The centaur is featured...
Read more
Business Days 2021 – The 8th wonder of the world (Part 2)
Date: 2021-12-15 10:22:49
Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...
Read more
Magazine: BrandFestival: Value creation in the future
Date: 2021-12-10 06:32:40
The 2-day BrandFestival is 20 years old this year. Behavioural economics expert Richárd Bóna told in his presentation that scientific results offer innumerable opportunities for marketing and communication professionals to...
Read more
Rossmann’s double-digit sales growth continued
Date: 2021-07-21 08:42:15
az előre menekülés – voltak. Thanks to its flexible market strategy, Rossmann Hungary realised a double-digit sales growth in 2020. In March consumers started stockpiling and shopper behaviour models turned...
Read more
Magazine: Makeup or face mask?
Date: 2021-03-19 07:04:37
According to Beatrix Palincsár, sales and marketing director of Dovex Kft., 2020 brought a decline in demand for decorative cosmetics due to the pandemic. Face mask wearing, working from home...
Read more
Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2
Date: 2020-12-07 06:51:39
E-commerce, drugstores and discount supermarkets were the topics of the day’s first roundtable discussion. Changing consumption habits in the light of the pandemic The ‘conductor’ of the morning concerts...
Read more
Rossmann: ‘We have reached adulthood!’
Date: 2020-12-04 10:13:34
For nearly two years Rossmann has had two Hungarian managing directors – formerly there used to be one German and one Hungarian executive. Since February Kornél Németh has been leading...
Read more
Magazine: Private label innovation trends
Date: 2020-10-08 07:16:40
Koen de Jong, managing partner of International Private Label Consult (IPLC) analysed the impact of the COVID-19 pandemic on private labels in the European Supermarket Magazine (ESM). He revealed that...
Read more
ROSSMANN supports the circular economy and believes in prevention
Date: 2020-09-17 10:05:24
Ecologically conscious consumers who would like to use ROSSMANN scrubs, shampoos or shower gels that don’t contain microplastics can now easily recognise them, thanks to the ‘NO Microplastics’ marking on...
Read more
Sailing is easy in good wind
Date: 2020-08-10 10:03:26
In 2019 Rossmann Magyarország Kft.’s sales revenue was up almost 8 percent, but it was a year full of challenges. Managing director László Flórián told that the premiumisation process...
Read more
Lidl’s big leap to the 2nd place
Date: 2020-05-15 10:46:43
Every year Trade magazin publishes its FMCG retailer ranking in early June. 2019 was an even better year for grocery retailers than the previous 12 months, and the ranking reveals...
Read more
Magazine: So many colours to choose from
Date: 2020-03-23 07:14:32
According to Bianka Tóth-Perge, trade marketing manager of L’Oréal Magyarország Kft., sales in the hair colour and hair dye category grew by 4.3 per cent until October 2019, but the...
Read more
Magazine: Face mask: Care that the skin is grateful for
Date: 2020-03-17 07:24:06
According to Bianka Tóth-Perge, trade marketing manager of L’Oréal Magyarország Kft., last year face mask was the fastest developing segment in the face care category. The face mask trend originates...
Read more
Magazine: In the first line of CSR – CSR Hungary Awards 2019
Date: 2020-03-05 07:22:44
For 12 years CSR Hungary has been rewarding the firms and organisations that take corporate social responsibility seriously. In 2019 22 winners were announced and at the award ceremony CSR...
Read more
Online orders can be collected in a growing number of Rossmann stores
Date: 2020-02-10 10:24:55
Shoppers can now pick up parcels ordered in the Rossmann Online Drugstore in already 44 stores in and around Budapest. More and more shops are added to the list of...
Read more
Magazine: Small bites and big bites
Date: 2019-08-06 07:07:18
Snacks constitute one of the fastest-developing segments in the food industry. The pace of life we live today is so fast that we have meals at different times than in...
Read more
Magazine: Shoppers don’t economise on the health and comfort of babies
Date: 2019-06-25 07:51:06
Izabella Kowalska, junior category manager of Essity Hungary Kft. told our magazine that both value and volume sales had increased in the baby wipe market. Her experience is that among...
Read more
Discreet safety even ‘on those days’
Date: 2019-06-14 07:08:16
Procter&Gamble’s experts reported to us that 2018 had brought a sales growth for the whole segment, and sales of P&G’s Always brand had elevated by two-digit numbers. Under the Always...
Read more
Two Hungarian enterprises awarded the GREEN BRANDS seal
Date: 2019-03-07 10:48:57
GREEN BRANDS are brands that have been honored with the GREEN BRANDS SEAL which make a major contribution to the environment. They have either made good on their promise of...
Read more
Magazine: Once upon a time… Business Days 2018 (Part 2)
Date: 2018-12-06 07:24:00
Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...
Read more
(HU) Formabontó stratégiák, elköteleződő vásárlók
Date: 2018-09-06 17:40:23
Sorry, this entry is only available in HU....
Read more