Procter & Gamble - Trademagazin

Hair care in new dimensions
Date: 2024-04-09 09:40:48

Last year the hair market grew by 18.3% in value compared to the previous year. This article is available for reading in Trade magazin 2024/4 Renewal inside and outside “The...

Cleanness and caring: new directions in baby care
Date: 2024-04-03 11:41:08

In 2023 the Hungarian nappy market is expected to grow by over 10% in value compared to the previous year, but a sales decline is likely in volume, according to...

Csurran vagy cseppen?
Date: 2024-01-08 11:43:56

A mosogatószerek és eszközök piacára is rányomta bélyegét az elmúlt időszak. A fogyasztók amellett, hogy keresik a gazdaságos, takarékos megoldásokat, próbálják a mosogatáshoz szükséges eszközöket is minél hosszabb ideig használni....

New appointment at Procter & Gamble: Uluc Ayik is the new senior vice president of the Central European region
Date: 2023-11-14 11:29:29

As of September 1, 2023, Uluc Ayik will be the senior vice president of Procter & Gamble in the Central European region, where he is responsible for the business and...

Egyre jobban hajlunk a hajápolásra
Date: 2023-10-20 11:23:38

A járvány alatt átrendeződő fogyasztói szokások még mindig erősen érezhetőek a hajápolási piacon. A megnövekedett otthon töltött idő, a korábban fodrász által végzett kezelések otthoni rutinba való beépítése továbbra is megmaradt....

Green hydrogen – sustainable future
Date: 2023-03-28 15:07:40

Procter & Gamble (P&G) is dedicated to sustainable business operations and technological development. One of the company’s main objectives is to reach zero greenhouse gas emissions by 2040, in its...

Geothermal energy is the future: the P&G factory in Czömör strives to utilize thermal water
Date: 2023-02-16 11:26:29

The initial studies and surveys found thermal water under the Procter & Gamble plant in Csömör, so thanks to the company’s fortunate geographical conditions, it started long-term planning in cooperation...

Greenwashing On Food, Drink, Toiletry Labels To Be Scrutinised In UK
Date: 2023-01-26 09:50:26

Britain’s competition regulator will consider whether companies selling food, drink and toiletries are wrongly labelling products as “sustainable” or “better for the environment” in its latest probe into greenwashing. The...

P&G is 30 years old in Hungary
Date: 2022-12-14 11:57:43

P&G, with its constantly growing product portfolio, head office in Budapest and two huge factories, has been one of the country’s dominant large companies for more than three decades. Its...

Domestic households pay the most attention to reducing energy consumption
Date: 2022-11-16 11:24:17

Almost two-thirds (64%) of Hungarian families with children in primary school know that there is environmental education in their child’s primary school, and almost everyone, 93 percent of households, use...

A Hungarian specialist is Danone’s Central and Eastern European HR Director
Date: 2022-09-13 10:29:24

Szentpétery Boglárka joined Danone’s Central and Eastern European team as HR director in September. The Hungarian specialist, based in Budapest, organizes and manages the company’s human resources tasks in the...

This year’s Symbol of Sustainability winners
Date: 2022-08-28 12:25:18

Trade magazin has organised the Symbol of Sustainability competition for the third time. This competition seeks to reward projects trying to make our future more sustainable. The jury panel evaluated...

Procter & Gamble and Rossmann team up to alleviate menstrual poverty
Date: 2022-08-23 09:26:55

Procter & Gamble donates one pad to the Hungarian Red Cross’ #lánybólnővé program for every package of Always pads purchased at Rossmann. The program created to alleviate menstrual poverty supports...

Hair care goes way beyond hygiene
Date: 2022-07-11 09:22:30

Those days when washing hair was a simple hygiene and care routine are behind us, today it is a real beauty care practice. Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing...

Earth Day is approaching – with afforestation to reduce air pollution
Date: 2022-04-22 09:10:43

Procter & Gamble’s ‘Let’s Plant Better’ social responsibility program last autumn raised more than 7.5 million forints, of which the company, in cooperation with the MyForest Community Forests Foundation, increased...

Gels are the most popular, followed by laundry detergent capsules and powders
Date: 2022-01-20 10:16:06

Csilla Pásztor, Henkel Magyarország Kft.’s brand manager relied on Nielsen data when she informed us that laundry detergent sales dropped 0.4 percent in January-September 2021 – value sales were up...

(HU) 100 milliós magyar P&G adomány a Lead with Love, 2021 jótett 2021-ben nemzetközi program keretében
Date: 2021-12-17 20:47:36

Sorry, this entry is only available in HU....

Pandemic brings the eco-trend to a halt
Date: 2021-07-22 08:52:55

According to Yvette Krubl, Procter&Gamble’s communications PR manager in Central Europe, there has been no major transformation in the laundry detergent and fabric softener market if the changes generated by...

Magazine: We don’t hesitate when it comes to doing the dishes
Date: 2021-05-21 10:55:48

According to Dóra Szűcs, brand manager of Henkel Magyarország Kft., the coronavirus pandemic influences the washing-up product market too, as sales grew by two-digit numbers in 2020 for the first...

P&G: Natural solutions
Date: 2020-10-19 10:17:07

Procter&Gamble will become a climate-neutral company by 2030. P&G is going to invest in solutions available naturally to achieve this goal, for instance by stepping up the company’s forest and...

Magazine: Oral care for every type of consumer need!
Date: 2020-10-13 07:00:10

In the oral care category toothpaste has a 57-percent share, manual toothbrushes represent 18 percent of the market and mouthwashes are at 15 percent – Dóra Hegedüs, Unilever Magyarország Kft.’s...

Magazine: Winners of the first Symbol of Sustainability competition
Date: 2020-09-09 07:13:33

Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...

More dishwasher use than manual washing-up
Date: 2020-08-10 15:37:56

The washing-up category has seen a dynamic growth, mainly driven by the ever-increasing penetration of dishwashers. Customers prefer premium products, and ingredients, as well as environment-friendly nature of each product...

21 tons of product donation for Hungarian Red Cross
Date: 2020-05-08 09:42:16

The first large-scale product donation arrived at the Papp László Budapest Sports Arena for the Hungarian Red Cross. In April, the organization received the Papp László Budapest Sports Arena for...

New sustainability goals by Procter & Gamble
Date: 2020-02-18 10:39:28

Just this week, P&G’s Family Care brands set new industry-leading commitments for their paper products to protect, grow, and restore forests globally. These new commitments span all P&G Family Care...

Discreet safety even ‘on those days’
Date: 2019-06-14 07:08:16

Procter&Gamble’s experts reported to us that 2018 had brought a sales growth for the whole segment, and sales of P&G’s Always brand had elevated by two-digit numbers. Under the Always...

Magazine: Competing for the consumers – but obviously no sweating is involved!
Date: 2019-04-15 07:21:49

According to Katalin István, brand and trade marketing manager of Henkel Magyarország Kft., deodorant sales grew above the beauty product average in terms of both value and volume in 2018. Roll-on...

Helping the youngest babies
Date: 2018-06-13 10:47:00

In Hungary the proportion of premature births is 9 percent – this means that 8,500-9,000 babies and mothers are affected in a year; more than 6,000 babies start their lives...

Magazine: Laundry detergent brands are investing in the future
Date: 2018-04-18 07:52:53

Although the laundry detergent market is saturated, sales have kept developing in the last few years. Gels constitute the biggest segment in the category, followed by the segment of powders that...

Magazine: Confident deodorant market, widening product selection
Date: 2018-04-13 07:17:24

In 2017 sales kept growing in the deodorant category. Brand manufacturers reported a single-digit sales growth in both value and volume. Noémi Patai, junior brand manager of Unilever Magyarország told our magazine...

Hair care in new dimensions Date: 2024-04-09 09:40:48

Cleanness and caring: new directions in baby care Date: 2024-04-03 11:41:08

Csurran vagy cseppen? Date: 2024-01-08 11:43:56

New appointment at Procter & Gamble: Uluc Ayik is the new senior vice president of the Central European region Date: 2023-11-14 11:29:29

Egyre jobban hajlunk a hajápolásra Date: 2023-10-20 11:23:38

Green hydrogen – sustainable future Date: 2023-03-28 15:07:40

Geothermal energy is the future: the P&G factory in Czömör strives to utilize thermal water Date: 2023-02-16 11:26:29

Greenwashing On Food, Drink, Toiletry Labels To Be Scrutinised In UK Date: 2023-01-26 09:50:26

P&G is 30 years old in Hungary Date: 2022-12-14 11:57:43

Domestic households pay the most attention to reducing energy consumption Date: 2022-11-16 11:24:17

A Hungarian specialist is Danone’s Central and Eastern European HR Director Date: 2022-09-13 10:29:24

This year’s Symbol of Sustainability winners Date: 2022-08-28 12:25:18

Procter & Gamble and Rossmann team up to alleviate menstrual poverty Date: 2022-08-23 09:26:55

Hair care goes way beyond hygiene Date: 2022-07-11 09:22:30

Earth Day is approaching – with afforestation to reduce air pollution Date: 2022-04-22 09:10:43

Gels are the most popular, followed by laundry detergent capsules and powders Date: 2022-01-20 10:16:06

(HU) 100 milliós magyar P&G adomány a Lead with Love, 2021 jótett 2021-ben nemzetközi program keretében Date: 2021-12-17 20:47:36

Pandemic brings the eco-trend to a halt Date: 2021-07-22 08:52:55

Magazine: We don’t hesitate when it comes to doing the dishes Date: 2021-05-21 10:55:48

P&G: Natural solutions Date: 2020-10-19 10:17:07

Magazine: Oral care for every type of consumer need! Date: 2020-10-13 07:00:10

Magazine: Winners of the first Symbol of Sustainability competition Date: 2020-09-09 07:13:33

More dishwasher use than manual washing-up Date: 2020-08-10 15:37:56

21 tons of product donation for Hungarian Red Cross Date: 2020-05-08 09:42:16

New sustainability goals by Procter & Gamble Date: 2020-02-18 10:39:28

Discreet safety even ‘on those days’ Date: 2019-06-14 07:08:16

Magazine: Competing for the consumers – but obviously no sweating is involved! Date: 2019-04-15 07:21:49

Helping the youngest babies Date: 2018-06-13 10:47:00

Magazine: Laundry detergent brands are investing in the future Date: 2018-04-18 07:52:53

Magazine: Confident deodorant market, widening product selection Date: 2018-04-13 07:17:24