Tag "Procter & Gamble"

Hair care goes way beyond hygiene

Those days when washing hair was a simple hygiene and care routine are behind us, today it is a real beauty care practice. Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing...

Read more

Earth Day is approaching – with afforestation to reduce air pollution

Procter & Gamble’s ‘Let’s Plant Better’ social responsibility program last autumn raised more than 7.5 million forints, of which the company, in cooperation with the MyForest Community Forests Foundation, increased...

Read more

Gels are the most popular, followed by laundry detergent capsules and powders

Csilla Pásztor, Henkel Magyarország Kft.’s brand manager relied on Nielsen data when she informed us that laundry detergent sales dropped 0.4 percent in January-September 2021 – value sales were up...

Read more

(HU) 100 milliós magyar P&G adomány a Lead with Love, 2021 jótett 2021-ben nemzetközi program keretében

Sorry, this entry is only available in Hungarian....

Read more

Pandemic brings the eco-trend to a halt

According to Yvette Krubl, Procter&Gamble’s communications PR manager in Central Europe, there has been no major transformation in the laundry detergent and fabric softener market if the changes generated by...

Read more

Magazine: We don’t hesitate when it comes to doing the dishes

According to Dóra Szűcs, brand manager of Henkel Magyarország Kft., the coronavirus pandemic influences the washing-up product market too, as sales grew by two-digit numbers in 2020 for the first...

Read more

P&G: Natural solutions

Procter&Gamble will become a climate-neutral company by 2030. P&G is going to invest in solutions available naturally to achieve this goal, for instance by stepping up the company’s forest and...

Read more

Magazine: Oral care for every type of consumer need!

In the oral care category toothpaste has a 57-percent share, manual toothbrushes represent 18 percent of the market and mouthwashes are at 15 percent – Dóra Hegedüs, Unilever Magyarország Kft.’s...

Read more

Magazine: Winners of the first Symbol of Sustainability competition

Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...

Read more

More dishwasher use than manual washing-up

The washing-up category has seen a dynamic growth, mainly driven by the ever-increasing penetration of dishwashers. Customers prefer premium products, and ingredients, as well as environment-friendly nature of each product...

Read more

21 tons of product donation for Hungarian Red Cross

The first large-scale product donation arrived at the Papp László Budapest Sports Arena for the Hungarian Red Cross. In April, the organization received the Papp László Budapest Sports Arena for...

Read more

New sustainability goals by Procter & Gamble

Just this week, P&G’s Family Care brands set new industry-leading commitments for their paper products to protect, grow, and restore forests globally. These new commitments span all P&G Family Care...

Read more

Discreet safety even ‘on those days’

Procter&Gamble’s experts reported to us that 2018 had brought a sales growth for the whole segment, and sales of P&G’s Always brand had elevated by two-digit numbers. Under the Always...

Read more

Magazine: Competing for the consumers – but obviously no sweating is involved!

According to Katalin István, brand and trade marketing manager of Henkel Magyarország Kft., deodorant sales grew above the beauty product average in terms of both value and volume in 2018. Roll-on...

Read more

Helping the youngest babies

In Hungary the proportion of premature births is 9 percent – this means that 8,500-9,000 babies and mothers are affected in a year; more than 6,000 babies start their lives...

Read more

Magazine: Laundry detergent brands are investing in the future

Although the laundry detergent market is saturated, sales have kept developing in the last few years. Gels constitute the biggest segment in the category, followed by the segment of powders that...

Read more

Magazine: Confident deodorant market, widening product selection

In 2017 sales kept growing in the deodorant category. Brand manufacturers reported a single-digit sales growth in both value and volume. Noémi Patai, junior brand manager of Unilever Magyarország told our magazine...

Read more

This tiny help will bring joy to thousands of families this year

The joint charity program of Procter & Gamble, SPAR Magyarország and the Hungarian Red Cross has ended. The “Small Help, Great Joy” fundraiser action was a huge success last year....

Read more

Fragrance experiences in portions

The fabric softener market continues to grow in Hungary: in the last 12 months value sales augmented by 5.5 percent and volume sales jumped 7.2 percent. Nearly 40 million litres of...

Read more

“Small help, great joy”

The Procter & Gamble and the SPAR Magyarország donated nearly eight and a half million HUF to the Hungarian Red Cross to support children in need. The “Small help, great...

Read more

New life out of the temporary home

The Habitat for Humanity “Second Chance” program brought another great result: this year the program gives an opportunity to a seven-member family with five children to start a new, independent...

Read more

Geraldine Huse became the new CEO and Chairman of the Board of Procter & Gamble in the Central European region

Geraldine Huse became the new CEO and Chairman of the Board of Procter & Gamble in the Central European region. She will be responsible for business and operations in nine...

Read more

GVH: Procter & Gamble leads out its products offered for hair loss from the Hungarian market

The Procter & Gamble leads out its products offered for hair loss from the Hungarian market, the Hungarian Competition Authority (GVH) in exchange for this commitment has not disclosed an...

Read more

Focus on the role of mothers: Hosszú Katinka and her mother in P&G’s “Thanks, Mom!” campaign

The Procter & Gamble, the International Olympic Committee's global partner is pleased to announce that Hosszú Katinka, five-time world champion, world recorder swimmer and her mother, Barbara will be the...

Read more

The P&G and Lidl supports the starving children with 5 million HUF again

The joint charity program of Procter & Gamble and Lidl has been ended. As the result of the program the initiators can support the “Everyone can lunch” program of the...

Read more

A drastic drop in P & G's profit

The sales of the world's largest distributor of branded products, the US Procter & Gamble decreased by 9.2 percent to 17.79 billion USD in the second quarter, while the after-tax...

Read more

Product donation worth 5 million HUF from P&G and Auchan

Procter & Gamble and Auchan Hungary Kft. have closed their common charity programme which has resulted in a product donation for SOS Children’s Villages and 4 children’s homes worth 5...

Read more

The P & G and Auchan launched a joint charity program for the children in need

The Procter & Gamble and Auchan launched a joint charitable program to improve the daily lives of the residents of the SOS Children's Village and four other children homes and...

Read more

The P&G promotes the environmentally responsible choice

The sustainability for P&G means the production of high quality products and at the same time to reduce the company's carbon footprint and to strenghten the positive social presence. The...

Read more