Tag "piackutatás"
PwC aquires GKID research company
Date: 2024-10-03 11:48:14
GKID has entered into an agreement with PwC under which PricewaterhouseCoopers Magyarország Kft. acquires a 100% stake in GKID Research & Consulting Kft. This acquisition will expand PwC’s consulting business...
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YouGov completes the acquisition of GfK’s Consumer Panel Services
Date: 2024-01-10 09:30:06
YouGov plc the international market research and data analytics group, is pleased to announce the completion of its acquisition of the Consumer Panel Services of GfK GmbH. CPS GfK is...
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TMK Market Researchers: what happened in the last 15 months?
Date: 2023-06-06 11:21:11
This article is available for reading in Trade magazin 2023/6-7. “First-hand information from market researchers” was the tile of Trade Marketing Club’s (TMK) online meeting on 13 April, where...
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Every fifth domestic company plans to use artificial intelligence
Date: 2023-05-23 11:55:48
The attitude of companies regarding the growing popularity of artificial intelligence is divided. Some of the companies already use solutions based on artificial intelligence, and although several are planning to...
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The Trade Marketing Club is coming: from market researchers, firsthand
Date: 2023-03-20 18:50:12
Would you like to find out how the balance of power has developed in the consumer goods market, what customers consider important, what impact it has had, the increase in...
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interpack 2023: investments in machinery and equipment are stimulated by the growing demand for packaged food
Date: 2023-02-27 10:43:55
The sustained growth of the world’s population, spreading urbanization, higher levels of employment and rising incomes are increasing the demand for packaged foods worldwide. According to the market research forecast...
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Cheaper, fewer, promotional
Date: 2022-11-11 10:49:53
NielsenIQ hosted a POPAI Hungary Association meeting on 6 October, the topic of which was e-commerce from NielsenIQ’s perspective. Managing director Erik Vágyi welcomed participants and spoke about how growing...
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Nearly 90% of American chefs would serve artificially produced meat
Date: 2022-10-31 14:45:32
A new survey conducted by food technology company SuperMeat discovered that 86% of American chefs are interested in serving artificially produced meats, poultry or seafood to their guests. The survey,...
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Shipments of smartphones fell by 8.7 percent in the second quarter
Date: 2022-07-29 11:12:20
In a year-on-year comparison, the shipment of smartphones in the world fell by 8.7 percent to 286 million in the second quarter of this year – according to the preliminary...
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(HU) Szeretne átfogó képet kapni az online FMCG piacról?
Date: 2022-06-28 10:50:37
Sorry, this entry is only available in HU....
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Latest results from market researchers
Date: 2022-03-30 11:09:45
True to tradition, market researchers will play a key role in the April meeting of the Trade Marketing Club. In addition to GfK and NielsenIQ, RetailZoom and GKI Digital will...
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Magazine: Optimistic investors in the SME sector
Date: 2022-03-10 06:25:21
The latest market research of Magyar Bankholding and NMS Hungary focused on the planned and realised investments of SMEs with a minimum sales revenue of HUF 300 million. From the...
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Magazine: 2020 was a record breaking year in the FMCG market
Date: 2022-01-18 06:57:44
At the Business Days Gábor Tolnai, division director of Kantar Hoffmann gave a presentation. As part of this he shared the results of the Kantar Brand Footprint 2021 global study....
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Global smartphone sales grew in the first quarter
Date: 2021-06-07 11:06:40
After last year’s big downturn, smartphone sales rose more than a quarter in the first quarter of this year, according to a report released on Monday by market research firm...
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SPAR Group’s fresh meat sales highest among retail chains in Hungary
Date: 2020-12-17 14:30:51
Market research by Scores Group finds that the SPAR Group’s outlets are the preferred retail chain when it comes to purchasing fresh meat products. SPAR has been operating its own...
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Nielsen: This is an advertising space
Date: 2020-09-11 11:40:43
The following analysis examines the changes associated with television advertising. The first 35 whole weeks of the period 2019 and 2020 were studied. This corresponds to the first eight months...
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Nielsen: Hungarians ate twenty million frozen pizzas in a year
Date: 2020-08-19 11:50:46
Frozen pizza rules: between July 2019 and June 2020, the Hungarians bought a quarter more in value and almost a tenth more in volume, compared to the same period of...
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At the peak of the exit restriction, the turnover of beer increased by one-fifth
Date: 2020-06-10 11:50:13
In the “high season” of the curfew, ie in March-April 2020, the domestic retail turnover of beer exceeded 25 billion HUF, which represents an increase of 18 percent in value...
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Global sales of smartphones declined in the first quarter of this year
Date: 2020-06-08 11:05:48
In the first quarter of this year, 299 million 138,000 smartphones were sold worldwide, 20.2 percent less than a year earlier, according to the U.S. market research website Gartner Strategy....
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Firsthand information from market researchers: The first online TMC meetingPopai
Date: 2020-05-15 15:08:54
There were nearly 70 participants at the online club meeting organised by Trade magazin, Trade Marketing Club (TMC) and POPAI Association on 23 April. Trade magazin’s managing director and editor-in-chief...
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(HU) Így alakult a pánik-index a járvány idején a fogyasztás szempontjából
Date: 2020-03-31 14:38:38
Sorry, this entry is only available in HU....
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Less luxury, more health?
Date: 2020-02-10 19:24:09
In an 821-respondent representative survey, NMS Hungary was trying to find out what Hungarians are expecting from the year ahead of us, and how their expectations can influence their shopping...
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Nielsen: we spent 2.5 trillion HUF in retail in 2019
Date: 2020-02-05 11:50:50
Hungarians spent nearly 2,500 billion forints in 17,000 business units in 2019, which is a 7 percent increase, compared to the 2018 total annual sales. Sales volume increased by about...
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Amazon is the most valuable brand according to Brand Finance
Date: 2020-01-22 11:00:45
Amazon is the most valuable brand in the world according to the 2020 Global 500 Ranking of the UK’s Brand Finance market research and business consulting firm. According to the...
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Nielsen: sales of slimming products jumps in January
Date: 2020-01-17 11:55:56
Sales of slimming products jumped by two digits in January: from December 2018 to January 2019, sales increased nearly 50 percent and 30+ percent, according to Nielsen’s scanned database of...
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Global PC sales increased after seven years
Date: 2020-01-16 11:00:41
Global PC sales increased for the first time last year after seven years – according to data from two leading industry companies. US International Data Corporation (IDC), an IT and...
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Consumer protection authorities give good marks to online FMCG
Date: 2019-11-18 13:19:20
On 31 October the consumer protection state secretariat of the Ministry for Innovation and Technology organised the latest event in the ‘Consumer Protection Friday’ programme series. This time the topic...
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Taste Tomorrow: Being familiar with consumption trends is the key to success
Date: 2019-11-18 09:08:49
Bakery and confectionery ingredient maker Puratos Group is the Belgian parent company of Puratos Hungary Zrt., and it has 69 affiliates and employs 9,100 people – the group is the...
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Worldwide smartphone traffic has declined
Date: 2019-08-28 11:01:55
Global smartphone sales decreased in the second quarter, according to the Gartner market research firm. According to Gartner’s records, global smartphone sales decreased by 1.7 percent in the second quarter...
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Growing market, expanding research
Date: 2019-01-31 13:46:48
Ágnes Szűcs-Villányi, market leader of Nielsen in Hungary told Trade magazin that last year Hungarian stores had sold 7 percent more FMCG products than in 2017. Sales by discount supermarkets...
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