pandémia - Trademagazin

Exciting 15 months from a market researcher’s perspective
Date: 2021-05-17 15:57:53

On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...

Corporate digitalisation: an addiction that strengthens the organisation
Date: 2021-04-30 08:02:45

Oxford Economics and SAP surveyed 2,000 executives from small and midsize organisations about their priorities, challenges, and digital maturity. Small and midsize organisations have certain advantages over their larger rivals....

Mobile banking proliferates
Date: 2021-04-28 19:58:36

According to a Mastercard survey, the proportion of mobile banking users reached 56 percent for the first time among bank card owners in 2020. 65 percent of 18-34 year old...

Amazon’s in-garage grocery delivery expands
Date: 2021-04-27 08:51:33

Amazon is expanding its in-garage grocery delivery service to all markets where it currently offers grocery delivery through Amazon Fresh and Whole Foods Market from 26. April. The Key In-Garage...

Brands incentivize people to get vaccinated in the U.S.
Date: 2021-04-23 11:05:05

Budweiser is among the brands that are giving away free products to support vaccine awareness and incentivize people to get vaccinated. More than half of adults in the U.S. have received...

(HU) Amit az elmúlt 15 hónapról tudni érdemes
Date: 2021-04-15 11:10:00

Sorry, this entry is only available in HU....

Magazine: The 15th of March from a different perspective
Date: 2021-03-25 07:09:39

A national holiday spent in a lockdown. But the pandemic is just the tip of the iceberg: it is the effect, not the cause. Plus it very much seems that...

Magazine: Consumer trust in online FMCG retail has increased
Date: 2021-03-22 07:54:44

According to a presentation that Tünde Turcsán, FMCG director of GfK gave at the last GfK Insights Summit, Hungarian consumers haven’t stopped worrying ever since the breakout of the pandemic...

Product of the Year 2021
Date: 2021-03-16 14:30:22

Going forward without hesitation, even when times are hard. This is what comes to my mind when I say: it is really good news that Product of the Year was...

Coty: Drop in cosmetics product demand results in millions lower sales result
Date: 2021-03-16 10:00:07

Coty Inc is to increase its investments in skin care to offset a pandemic-induced fall in demand for its makeup products that led to disappointing quarterly sales revenue. The company...

Whole Foods packaged coffee
Date: 2021-03-12 11:20:13

The specialty grocer owned by Amazon has seen sales rise as more consumers have turned to making their favorite caffeinated drinks at home. GroceryDive shelved “On Special” a little less...

Magazine: 2021: Change is here to be solidified
Date: 2021-03-02 10:57:19

In 2020 we stopped flying and most likely the trend will continue until April-June 2021, ‘home office’ became a standard work routine for several sectors, we minimised our driving and...

Forzen foods drive sales growth
Date: 2021-02-22 11:04:13

Frozen foods are driving center store sales growth, with dollar spend rising 21% from 2019 to 2020 and almost all frozen product categories logging double-digit sales increases, according to a new...

Mecsek Füszért: Acquisitions and business development during the pandemic
Date: 2021-02-22 10:24:42

Our magazine interviewed Lajosné Nagy, the CEO of Coop Group franchise member Mecsek Füszért Zrt. The company has recently won the Multi-brand Franchisee of the Year award of the Hungarian Franchise...

Nestlé reports full-year results for 2020
Date: 2021-02-18 11:21:09

Organic growth reached 3.6%, with real internal growth (RIG) of 3.2% and pricing of 0.4%. Growth was supported by strong momentum in the Americas, Purina PetCare and Nestlé Health Science....

Barilla acquires British fresh pasta maker Pasta Evangelists
Date: 2021-01-25 18:35:16

Via its BLU1877 business Barilla has acquired a majority share in Britain’s Pasta Evangelists, reentering the fresh pasta market and boosting its digital offering. The two companies did not disclose...

One eye is crying, the other is laughing…
Date: 2021-01-19 10:16:08

Veronika Kisvári, buying and sales director of Bognár-Vin Kft. (the distributor of Ági fruit syrups) reported to our magazine that the pandemic restructured the fruit syrup market very much: retail...

(HU) Immunissá válhat az új variánsokra a hotelszektor?
Date: 2021-01-07 10:07:50

Sorry, this entry is only available in HU....

Not really a fruitful year
Date: 2020-11-23 12:30:06

Sió-Eckes Kft. experienced growing value and volume sales in the first quarter of 2020 in the fruit juice, nectar and drink (FJND) market, but marketing manager Anita Pusztai added that...

Digital economy skyrocketing in the region
Date: 2020-11-01 12:30:38

‘Digital Challengers in the Next Normal in Central and Eastern Europe’ is the title of McKinsey’s latest report that reveals: in the first five months of the pandemic – January-May...

Diet Coke – Unsung pandemic heroes can get a year of free soda
Date: 2020-10-16 11:21:11

Diet Coke lets people reward unsung pandemic heroes with a year of free soda. Anybody can be nominated to win the soft drinks and the mini-fridge. Part of the brand’s...

Exciting 15 months from a market researcher’s perspective Date: 2021-05-17 15:57:53

Corporate digitalisation: an addiction that strengthens the organisation Date: 2021-04-30 08:02:45

Mobile banking proliferates Date: 2021-04-28 19:58:36

Amazon’s in-garage grocery delivery expands Date: 2021-04-27 08:51:33

Brands incentivize people to get vaccinated in the U.S. Date: 2021-04-23 11:05:05

(HU) Amit az elmúlt 15 hónapról tudni érdemes Date: 2021-04-15 11:10:00

Magazine: The 15th of March from a different perspective Date: 2021-03-25 07:09:39

Magazine: Consumer trust in online FMCG retail has increased Date: 2021-03-22 07:54:44

Product of the Year 2021 Date: 2021-03-16 14:30:22

Coty: Drop in cosmetics product demand results in millions lower sales result Date: 2021-03-16 10:00:07

Whole Foods packaged coffee Date: 2021-03-12 11:20:13

Magazine: 2021: Change is here to be solidified Date: 2021-03-02 10:57:19

Forzen foods drive sales growth Date: 2021-02-22 11:04:13

Mecsek Füszért: Acquisitions and business development during the pandemic Date: 2021-02-22 10:24:42

Nestlé reports full-year results for 2020 Date: 2021-02-18 11:21:09

Barilla acquires British fresh pasta maker Pasta Evangelists Date: 2021-01-25 18:35:16

One eye is crying, the other is laughing… Date: 2021-01-19 10:16:08

(HU) Immunissá válhat az új variánsokra a hotelszektor? Date: 2021-01-07 10:07:50

Not really a fruitful year Date: 2020-11-23 12:30:06

Digital economy skyrocketing in the region Date: 2020-11-01 12:30:38

Diet Coke – Unsung pandemic heroes can get a year of free soda Date: 2020-10-16 11:21:11