Tag "online kereskedelem"
Temu has withdrawn from its aggressive marketing strategy
In recent months, significant changes have taken place in the marketing strategy of the Chinese online store Temu, the impact of which can be felt both on the company’s advertising...
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Temu floods the market with a new strategy
Temu, owned by China’s PDD Holdings, is expanding its marketplace to include sellers with US warehouses to compete with Amazon, reducing delivery times and expanding its product range. Temu, part...
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Online Now Accounts For 10% Of The French Grocery Market
Online sales now account for 10% of the overall grocery market in France, new data from Kantar has found, after achieving a 0.5 percentage point gain in the period from...
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Free delivery an exception in DACH
Only a fraction of online retailers in Germany, Austria, and Switzerland offer free delivery for online orders. The largest group of sellers charges shoppers an average of between 2 and...
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Forrester predicts a new online boom
Forrester anticipates significant growth in online retail spending in the largest European countries in the coming years. The American research firm expects an average annual growth of 9.2 percent. Forrester...
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This year’s Black Friday broke all records in America
According to a recent report by Adobe Analytics, Black Friday e-commerce spending in the United States showed a significant 7.5% year-over-year increase, reaching a record total of $9.8 billion, CNBC...
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Customers hate it when they have to pay for product return
Customers are even ready to abandon their favorite brand if they have to pay for the return of the ordered product, according to the latest research by SAP Emarsys. Retailers...
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A big change is happening in e-commerce
The introduction of time window delivery is an important advancement in the field of e-commerce, as it allows customers to plan delivery more flexibly and predictably. Time-slot delivery can reduce...
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The GVH ordered Wish to pay compensation
The Economic Competition Authority (GVH) has closed its investigation against Wish, one of the largest international e-commerce marketplaces, launched in 2021. The operator of the platform undertook a complex reparation...
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GVH: illegal, hidden influence in online trade is spreading
Unlawful, hidden influence in online trade is spreading, based on a rapid investigation by the European consumer protection authorities, more than a third of traders manipulate consumers in the online...
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Randstad leader: Every tenth company is planning downsizing, many are announcing layoffs
The economic situation is difficult, only 38 percent of the companies plan to increase the number of employees, while 49 percent do not plan to change. At the same time,...
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Recession-proof solutions at the AGÓRA conference
More than 150 trademark users sent their representatives to Hungarian Product Nonprofit Kft.’s 8th Agóra conference in Esztergom. Managing director Eszter Benedek welcomed participants and told: they believe that sharing knowledge...
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Inflation manifests in retail trade with a delay
In most cases strong market competition delays the price increase of products sold in e-commerce – reported the price comparison website Olcsóbbat.hu, having analysed the price changes of more than...
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These are the products most people are searching for during crisis
Online trade is also being profoundly transformed by the crisis: interest in swimming pools and mobile air conditioners has declined, but more and more people want bicycles, tile stoves, sparhelts...
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Magazine: Digital trend analysis
Norbert Madar, lead consultant of GKID Research & Consulting (formerly called GKI Digital) analysed the latest digital trends for our magazine. In 2020 and 2021 online retail was growing rapidly,...
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Magazine: FMCG: First the pandemic, then the price increase
Some things go, others stay after the pandemic According to NielsenIQ’s Shopper Trends survey, 47 percent of Hungarians’ shopping trips are so-called big shops or restocking shopping trips – before...
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Magazin: Online: Slower sales, but still growing
NielsenIQ’s online index audits the online sales of retailers with physical stores (Tesco, Auchan, Spar, Online Príma, dm, Rossmann). In the 2nd quarter of 2021 online sales kept growing, but...
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Not to be missed: when it’s Friday, it’s Black Friday
But it’s going to be different than before. The epidemic is rolling, petrol is expensive, labour shortages are booming and prices are going up in webshops. Lack of parts, raw...
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Magazine: E-commerce: Everything is about pleasing customers
The pandemic accelerated the development of e-commerce. In part because masses of new customers turned up in the online channel, and also because those who had already been shopping online...
Read moreThe value of online orders increased by 76 percent in the first nine months in Romania
The value of orders placed in online commerce in Romania increased by 76 percent and the number of orders increased by 54 percent in the first nine months, compared to...
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Standing firm during the crisis – with progressive development projects
Our magazine interviewed László Pekó, chairman of CO-OP Hungary Zrt.’s board of directors and Géza Tóth, the CEO of CO-OP Hungary Zrt. How did 2020 go for the Coop Group?...
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Reacty research: Hungarian webshops have had a record year
Domestic online retail sales reached a net 1046 billion HUF in 2020, crossing the psychological limit of 1000 billion for the first time, according to a survey of e-retailers with...
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Customers remain in the centre of Reál’s strategy
Reál is modernising stores and at the same time plans to increase the role of the online channel in communication and marketing. Trade magazin interviewed Lívia Jeszenszki, the 20-year-old retail...
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Magazine: Consumer trust in online FMCG retail has increased
According to a presentation that Tünde Turcsán, FMCG director of GfK gave at the last GfK Insights Summit, Hungarian consumers haven’t stopped worrying ever since the breakout of the pandemic...
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Useful tips from Tesco: pay attention to these when ordering online
As a result of the coronavirus pandemic, much of our daily lives have moved into the online space. Because we are more at home, it is also more convenient and...
Read moreITM Secretary of State: stores can still be open online
The pandemic has hit Europe, including Hungary, so a closure is needed, but stores can still be open online, everything can be bought online, the parliamentary and strategic secretary of...
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GKI Digital – Árukereső.hu: E-commerce continues to rise
Although there is still a good month left from 2020, it is now clear that the online market has become one of the winners of the coronavirus pandemic within commerce....
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Amazon’s revenue rises based on Q3 data
Amazon’s advertising revenue rose 51% in Q3 from a year earlier as marketers sought to reach the e-commerce giant’s customers while they shopped online. Amazon’s total revenue gain of 37%...
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COVID-19 Drives Austrian Retailers To Strenghthen Online Presence, Study Finds
One in three or 33% of Austrian retailers started or strengthened their online presence amid the COVID-19 pandemic, a new study has revealed. Conducted by the Handelsverband Österreich (Austrian Trade...
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Innovation in retail trade, 2020
Liz Alton published an article at smartercx.com, titled A Preview of Retail Innovation in 2020. Below we provide an overview of this. Experience-based selling is in the centre of retailers’...
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