Magyar Termék Nonprofit Kft. - Trademagazin

Lehet vonzó 13 éven keresztül a közösségi promóció? A Detki Keksz szerint igen
Date: 2023-10-04 11:48:59

8 hazai gyártóval indult a Magyar Termék közösségi országos nyereményjátéka, amely ez alkalommal is a magyaranyero.hu oldalon fut egészen jövő év elejéig, amelyben csaknem 350 darab védjegyes termék vesz részt....

Once again PENNY wins the Retail Award of Excellence in 2023
Date: 2023-09-26 21:05:13

PENNY Market Kft. won the Retail Award of Excellence for Hungarian Products again this year, based on the votes of the trademark users. Minister of Agriculture Dr István Nagy is...

„A hazaiban több van” üzenettel indul idén a hazai termékek hónapja
Date: 2023-09-01 12:09:51

Az idei már a harmadik év, hogy augusztusban kiemelt, integrált kommunikációban részesülhetnek azok a védjegyes terméket gyártó és forgalmazó partnerek, akik részt kívánnak venni a hazai termékek hónapja akcióban. Ennek keretében...

Magyar Termék védjegyes termék is bekerült az idei Hungaricool győztesei közé
Date: 2023-08-31 12:09:55

A globális kereskedelembe való betagozódás közel sem zökkenőmentes a kisebb gyártóknak. A 2023-as SPAR és a K&H közös szervezésében létrejött Hungaricool termékverseny egyik győztes vállalkozása a Magyar Termék védjegy használat mellett...

Al dente
Date: 2023-07-14 16:52:42

This article is available for reading in Trade magazin 2023/6-7. Under pressure Norbert Káhn, commercial director of Gyermelyi Zrt.: “Uncertainty continues to reign in the pasta market, and this situation...

The cherry is ripe, the Agricultural Marketing Center has launched the promotion of seasonal fruits
Date: 2023-07-13 09:30:34

Although the cold spring weather delayed the ripening of the fruits a little, the flavors of summer arrived irrevocably. That is why the Agricultural Marketing Center has timed the start of...

Magyar Termék Nonprofit Kft. has come up with another inventive prize game
Date: 2023-06-09 12:37:49

Those who participated in Magyar Termék and PENNY’s joint “A domestic is always a winner!” were able to enrich themselves with a 15-minute shopping experience. in his promotion. Almost 4,500...

Growing popularity for the Hungarian Product loyalty website among manufacturers
Date: 2023-06-06 16:51:49

It was in last March that Hungarian Product Nonprofit Kft. launched its loyalty website, www.magyaranyero.hu. The website was created for the integrated implementation of prize games and it already has...

“Most successful promotion of the year 2023” awards were presented to the winners
Date: 2023-06-06 13:52:35

This year Trade magazin organised the “Most successful promotion of the year” competition for the 15th time, the results of which were announced as part of a one-day conference, titled...

Hungarian product origin is important for consumers, but Hungarian Product doesn’t slow down even if survey results are good
Date: 2023-05-04 11:35:40

Every Hungarian shopper shares the view that a large selection of Hungarian products should be available in stores – revealed an online survey by Hungarian Product, conducted at the end...

Community and partnership
Date: 2023-04-10 10:49:54

These two answers proved to be the biggest winners in the quiz game organised at the marketing forum of Hungarian Product Nonprofit Kft. Participants had to answer the question: What...

EDUTime conference on the most topical issues
Date: 2023-04-05 10:43:56

Hungarian Product Nonprofit Kft.’s latest event, the EDUTime conference has taken place in Budapest. The speakers were economist Zoltán Pogátsa and CEO of the Agricultural Marketing Centre (AMC) Péter Ondré....

A courier from Tatabánya won the one million grand prize
Date: 2023-03-14 10:18:46

The main prize of one million forints of the now traditional autumn raffle of Magyar Termék Nonprofit Kft. was handed over at Tesco in Tatabánya. The Lucky Bonbon product bought...

Canned food brands and their innovative products
Date: 2023-01-18 10:28:22

Just like in other food categories, prices are rising in the canned vegetable market as well. András Szirbek, retail marketing and sales director of Bonduelle Central Europe Kft.: “Processed vegetables...

Hungarian suppliers provide two thirds of PENNY’s 2,500 SKUs
Date: 2023-01-06 10:45:21

This year’s winner of the Retail Award of Excellence for Hungarian Products is PENNY. The discounter pays special attention to offering products with the Hungarian Product trademark, and to finding...

Next year will bring #buyhungarian 2.0 – A busy year ends with the “Hungarian is the real thing!” online image campaign
Date: 2022-12-14 11:03:54

More than 5,000 products of 230 companies are entitled to use one of the Hungarian Product trademarks of Hungarian Product Nonprofit Kft. The combined sales revenue of these firms is an...

13th Hungarian Treasures programme commences
Date: 2022-12-09 10:05:39

The 13th Hungarian Treasures programme of Hungarian Product Nonprofit Kft. took 40 representatives of 30 trademark using companies to Szerencs and its surroundings. Managing director Eszter Benedek explained that the Hungarian...

Teatime!
Date: 2022-12-01 10:50:06

Máté Sándor, Jacobs Douwe Egberts Hu Zrt.’s junior brand manager: “In 2020, the first year of the COVID pandemic, tea volume sales jumped 8% in Hungary, which was a very...

Spreading it thinner
Date: 2022-11-21 10:00:25

András Benkő, sales and marketing director of Kaiser Food Kft.: “Thanks to having a steady buyer base, liver paté sales are stable. Still, even if COVID didn’t hurt sales, the...

Hungarian Product and Rossmann join forces for Hungarian beauty brands
Date: 2022-11-14 09:10:19

Hungarian Product Nonprofit Kft. and Rossmann Magyarország Kft. have teamed up to promote up-and-coming Hungarian beauty brands. On 23 September 2022 they organised an event, where no less than 26...

Hungarian Product–Wolt partnership: Trademark-bearing products delivered in half an hour
Date: 2022-11-10 10:39:59

Time and convenience are more and more important for consumers, while e-commerce is integrating into offline channels. This is why Hungarian Product Nonprofit Kft. and Wolt have started a new...

Podcast series about trademark user brands
Date: 2022-11-09 09:36:26

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. told our magazine: last year they launched the “Homebusiness” podcast series, and so for nearly 20 episodes have been recorded. Every...

(HU) Ott voltunk a (játék)szeren (1. rész)
Date: 2022-11-07 23:11:36

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG...

Recession-proof solutions at the AGÓRA conference
Date: 2022-11-04 10:04:35

More than 150 trademark users sent their representatives to Hungarian Product Nonprofit Kft.’s 8th Agóra conference in Esztergom. Managing director Eszter Benedek welcomed participants and told: they believe that sharing knowledge...

Autumn prize avalanche with trademarked products
Date: 2022-10-17 10:57:32

Eszter Benedek, managing director of Hungarian Product Kft.: “Shoppers who purchase products bearing the Hungarian Product trademark can participate in exciting prize games this autumn. Our loyalty website, www.magyaranyero.hu serves...

This year, Penny is the winner
Date: 2022-09-21 16:11:13

PENNY Market Kft. won the prestigious Magyar Termékekért Kereskedelmi Nívódíj award, founded by Magyar Termék Nonprofit Kft. and Trade Magazin. It was presented to Géza Vincze, PENNY’s purchasing director, at...

Product innovation gains momentum at Gergely Food
Date: 2022-09-15 10:24:37

Traditions and reforms: both of them are characteristic of the product innovation work by 100% Hungarian-owned Gergely Food Kft. The company even does market research to be familiar with the...

The pensioner from Szeged bought a Hungarian product and received a grand prize of one million
Date: 2022-09-06 10:44:28

87 trademarked products of five manufacturers participated in Magyar Termék Nonprofit Kft. “Buy Hungarian products, spin and win!” in a spring community raffle. The promotion broke all records so far:...

August is the month of Hungarian products
Date: 2022-09-02 08:28:15

In August nine Hungarian FMCG manufacturers took part in the Hungarian product month programme, which was organised by Hungarian Product Nonprofit Kft. Managing director Eszter Benedek explained that every year...

Aldi plays a significant role in the month of domestic products
Date: 2022-08-03 07:49:39

As we wrote about earlier, the month of domestic products will be organized this August with the participation of nine domestic manufacturers. The message of this is that Hungarian Product...

Lehet vonzó 13 éven keresztül a közösségi promóció? A Detki Keksz szerint igen Date: 2023-10-04 11:48:59

Once again PENNY wins the Retail Award of Excellence in 2023 Date: 2023-09-26 21:05:13

„A hazaiban több van” üzenettel indul idén a hazai termékek hónapja Date: 2023-09-01 12:09:51

Magyar Termék védjegyes termék is bekerült az idei Hungaricool győztesei közé Date: 2023-08-31 12:09:55

Al dente Date: 2023-07-14 16:52:42

The cherry is ripe, the Agricultural Marketing Center has launched the promotion of seasonal fruits Date: 2023-07-13 09:30:34

Magyar Termék Nonprofit Kft. has come up with another inventive prize game Date: 2023-06-09 12:37:49

Growing popularity for the Hungarian Product loyalty website among manufacturers Date: 2023-06-06 16:51:49

“Most successful promotion of the year 2023” awards were presented to the winners Date: 2023-06-06 13:52:35

Hungarian product origin is important for consumers, but Hungarian Product doesn’t slow down even if survey results are good Date: 2023-05-04 11:35:40

Community and partnership Date: 2023-04-10 10:49:54

EDUTime conference on the most topical issues Date: 2023-04-05 10:43:56

A courier from Tatabánya won the one million grand prize Date: 2023-03-14 10:18:46

Canned food brands and their innovative products Date: 2023-01-18 10:28:22

Hungarian suppliers provide two thirds of PENNY’s 2,500 SKUs Date: 2023-01-06 10:45:21

Next year will bring #buyhungarian 2.0 – A busy year ends with the “Hungarian is the real thing!” online image campaign Date: 2022-12-14 11:03:54

13th Hungarian Treasures programme commences Date: 2022-12-09 10:05:39

Teatime! Date: 2022-12-01 10:50:06

Spreading it thinner Date: 2022-11-21 10:00:25

Hungarian Product and Rossmann join forces for Hungarian beauty brands Date: 2022-11-14 09:10:19

Hungarian Product–Wolt partnership: Trademark-bearing products delivered in half an hour Date: 2022-11-10 10:39:59

Podcast series about trademark user brands Date: 2022-11-09 09:36:26

(HU) Ott voltunk a (játék)szeren (1. rész) Date: 2022-11-07 23:11:36

Recession-proof solutions at the AGÓRA conference Date: 2022-11-04 10:04:35

Autumn prize avalanche with trademarked products Date: 2022-10-17 10:57:32

This year, Penny is the winner Date: 2022-09-21 16:11:13

Product innovation gains momentum at Gergely Food Date: 2022-09-15 10:24:37

The pensioner from Szeged bought a Hungarian product and received a grand prize of one million Date: 2022-09-06 10:44:28

August is the month of Hungarian products Date: 2022-09-02 08:28:15

Aldi plays a significant role in the month of domestic products Date: 2022-08-03 07:49:39