Tag "Heineken"

Carrefour has already introduced its own redemption system: here are the experience

Carrefour launched its own redemption system in 150 Carrefour City stores in Paris, in collaboration with Coca-Cola, Heineken and Citeo. The purpose of the move is to encourage customers to...

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Videósorozattal támogatja a Heineken a vendéglátóhely-üzemeltetőket

A Hot Seat címet viselő, kilencrészes videósorozat október 9-étől a Heineken SmartDispense weboldalán került adásba azzal a céllal, hogy mindenki számára elérhetővé váljon a szakértői tanácsadás, a vendéglátóhely-üzemeltetők az iparágat...

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Együtt hajóztunk (1. rész)

Az Anglia legyőzésére küldött Spanyol Armada 1588-ban 130 hajóból állt – ehhez képest 2023 szeptemberében Tapolcán, a Hotel Pelionban közel 1100 fős „hajóhad” gyűlt össze az idei Business Days konferencián....

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Despite lower beer sales, Heineken increased its income

Dutch beer industry group Heineken reported an increase in its revenue in the third quarter on Wednesday, despite a decrease in its sales volume. Heineken Holding N.V. the Dutch holding...

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Carlsberg to invest in Kronenbourg brewery in France

Carlsberg is investing further in its Kronenbourg brewery in eastern France. The Denmark-based giant is to spend €30m ($31.7m) at the site in Obernai on projects that include the installation...

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Brewer AB InBev Signals New Focus On Michelob Ultra Amid Light Beer Rivalry

Anheuser-Busch InBev has elevated its low calorie lager Michelob Ultra to the status of ‘global brand’, according to an investor presentation held on Tuesday, positioning it to better compete with...

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Bill Gates buys Anheuser-Busch shares during Bud Light slump

Bill Gates has made a US$95 million bet on AB InBev after buying Anheuser-Busch shares amid the business’s troubles with its Bud Light brand. According to reports highlighting details from...

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Creativity at the highest level: student competition results

POPAI Hungary Association has launched a competition for university students for the fourth time. SPAR was the main sponsor of POPAI Student Design Awards, and this year’s theme sponsor was...

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Heineken sold its interests in Russia for €1

The Dutch brewing company Heineken, the world’s second largest beer company, has handed over all the shares of its Russian subsidiary to the Russian-based Arnest group for a symbolic 1...

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Top 10 most valuable beer brands in the world

New research has revealed which beer brand is the most valuable in the world this year, with the previous title-holder taking second place in 2023 to a new frontrunner. Brand...

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FertigHy, a new player in low-carbon fertilizer production, aims to accelerate the decarbonisation of the food industry value chain

Founded by EIT InnoEnergy, RIC Energy, MAIRE, Siemens Financial Services, InVivo and HEINEKEN, FertigHy has recently launched to pioneer the low-carbon transformation of the European fertilizer industry. FertigHy’s goal is...

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Heineken is 150 years old – During the birthday campaign, the brand celebrates the stars of the party

Sorry, this entry is only available in HU....

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Heineken Marks 150th Anniversary With New Packaging, Campaign

Heineken has unveiled new, limited-edition packaging to mark its 150th anniversary, with the ‘Heineken’ logo reformatted as ‘He150ken’. The new packaging forms part of a broader campaign to mark the...

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“Most successful promotion of the year 2023” awards were presented to the winners

This year Trade magazin organised the “Most successful promotion of the year” competition for the 15th time, the results of which were announced as part of a one-day conference, titled...

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Heineken eyes light beer opportunity in the US

According to reports, Heineken had seen an opportunity in the US market’s light beer category prior to the recent backlash against its Bud Light promotion and is set to move...

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Another EU beverage producer has resumed exports to Russia

The Absolut Company has resumed exporting its vodka to Russia after a year-long absence from the country as a sign of protest against Moscow’s aggression. Absolut’s decision, made to protect...

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Balaton Sound is Heineken again

After ten years, Heineken is once again the namesake of Balaton Sound. In addition to name sponsorship, the beer brand, which is 150 years old this year, is connected to...

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Heineken Gets Final Nod On The Acquisition Of Distell

After having issued conditional approval, the South African Competition Tribunal has approved Heineken’s offer to acquire control of Distell Group Holdings Limited, paving the way for the creation of a...

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Heineken would flee Russia

They are looking for a solution with steam power to be able to sell their interest in Russia, Heineken told Reuters. Even if it involves a huge financial loss. This...

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Bill Gates Buys Heineken Stake, Despite Saying He’s ‘Not A Big Beer Drinker’

Bill Gates has bought 3.76% stake in Dutch drinks giant Heineken Holding NV, although the billionaire founder of Microsoft has previously said he was “not a big beer drinker.” The...

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Max Verstappen is the new international ambassador for Heineken® 0.0

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We play to win

Members of POPAI Hungary Association met in Heineken’s new office on 8 September. National trade marketing manager Dániel Salem was the host, and the topic was the future of sales...

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Heineken South Africa Bets On Solar To Cut Carbon Emissions

A new solar power plant at the South African arm of Heineken NV will supply 30% of a brewery’s electricity demand, the brewer said, the latest company to seek an alternative supply...

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A Hungarian specialist is the marketing director of Friesland UK

A Hungarian specialist takes over the position of marketing director at the headquarters of FrieslandCampina’s English subsidiary. In his new position, Dániel Nyeste-Kállay will be responsible for the entire brand...

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Heineken will close one of its factories in Romania in 2023

Heineken will close its Constanta brewery next year, reducing the number of its plants in Romania to three, the manufacturer announced on Tuesday. According to the announcement, only the Black...

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Heineken Aquires Control of Craft Brewery Beavertown

Heineken has taken full ownership of craft beer company Beavertown. As a result, Plant will step down CEO and take a new advisory role as part of the deal, which was...

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Good for the party, good for the sponsor – Picture of the day

A very clever promotional tool from Heineken!...

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Heineken Posts Strong First Half, Drops 2023 Margin Target

Heineken has posted higher-than-expected first-half earnings, as consumers bought more beer despite inflationary pressures, but the world’s second-largest brewer shelved its margin target for 2023 as costs spiked. The brewer of...

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(HU) Magyar Sörgyártók Szövetsége – jelen, múlt, jövő

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Heineken Pokes Fun At ‘NFT Culture’ At Heineken Silver Launch

Brewer Heineken unveiled a series of For Real Tokens (FRTs), collectable art pieces produced in association with Spanish artist J. Demsky, at a series of launch events for its Heineken...

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