Tag "GfK Consumer Panel"

Magazine: Food below zero

2020 was a tough year for frozen food manufacturers. The outbreak of the pandemic upset the balance in the ingredient, product use, retail channel and other fields, so market players...

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Magazine: Cheese can also be enjoyed hot

Cheese sales grew dynamically (by 6 percent in volume and 12 percent in value) last year. There were several reasons behind this trend – one of these is that the...

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Festive treats with behind-the-scene secrets

Hungary’s flour market doesn’t depend on end-of-years sales, mainly because of the level of industrial flour utilisation. In retail trade demand is growing for small-sized and special flours. Sales of...

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Less impulse buying, but the trends continue

Chocolate, wafer and biscuit sales were affected very much by the COVID-19 pandemic. According to Sándor Sánta, president of Hunbisco, the Association of Hungarian Confectionery Manufacturers, sweets basically disappeared from...

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Life, strength, health – and enjoyment

The first wave of the pandemic didn’t induce serious changes in the market of milk desserts and dairy snacks. We learned from Angéla Majthényi, Sole-Mizo Zrt.’s trade marketing manager that...

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Magazine: Cleanliness is more important than ever before!

Zsuzsa Petrikovics, brand manager of Unilever Magyarország Kft. reported to Trade magazin that sales in the cleaning product category grew by a single-digit number in 2019. Then in March-April 2020...

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Magazine: Cured meat products are preparing for the autumn

Prices increased in the market of cured meat products last year, but this trend was accompanied by a 1-percent decline in volume sales. Due to the swine fever in China,...

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In the land of the grill

Last summer was hot, so the barbecue season was successful, but nothing is sure about this season. Ágnes Kalácska, marketing and sales manager of Bonafarm Zrt. told our magazine that...

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Magazine: Differing trends for discount supermarkets

Sales by discount supermarkets only increased by 0.1 percent in Germany in the first half of the year. Low prices attract German consumers less than they used to – reported...

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Magazine: End of year wurst-litzer with free-from hits!

Wieners and frankfurters are two of the most popular meat products, their buyer base is stable and demand for them has increased recently. András Muzsek, CEO of Sága Foods Zrt....

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Changing loyalty programmes in retail

On average two thirds of European household participate in some kind of loyalty programme operated by a retailer. There are big differences between the countries, though, as in Belgium every...

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We are spending more on fruits and vegetables

GfK Hungária’s Household Panel survey about fruit and vegetable consumption revealed that discount supermarkets had become very important in buying produce. Volume sales of fruits and vegetables decreased in the...

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The Fraich Fantasy continues

European Fraich Fantasy, the joint campaign of the Hungarian Chamber of Agriculture (NAK) and French cross-sector trade organisation Interfel continues. The 3-year campaign, which was launched last year, promotes fruit...

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