GfK Consumer Panel - Trademagazin

Price wave hits toilet papers too
Date: 2023-04-25 11:29:01

Innovations catered to consumer needs Value sales of toilet paper grew by 36% from 2021 to 2022, but volume sales were down 4 %. While moist toilet tissue sales increased...

We don’t economise when it comes to pets – or may be just a little
Date: 2023-04-12 10:51:41

High inflation and product price increases in the last 12 months resulted in different trends in the pet food category from those we had seen in earlier years. Anna Tuyaerts,...

Hold my beer! – the beer market accepts the challenge
Date: 2023-03-30 22:43:08

Domestic sales of the five biggest breweries in Hungary were 3% higher in 2022 than in the previous year. More than 6 million hectolitres of beer were sold. Production costs...

Going against the PRICE flow
Date: 2022-11-07 12:47:46

Tünde Turcsán, GfK’s FMCG director gave a presentation at the Business Days conference on Wednesday. She told that there is no household in Hungary today that isn’t worried about the...

Magazine: Food below zero
Date: 2021-10-13 07:04:37

2020 was a tough year for frozen food manufacturers. The outbreak of the pandemic upset the balance in the ingredient, product use, retail channel and other fields, so market players...

Magazine: Cheese can also be enjoyed hot
Date: 2021-09-21 07:35:42

Cheese sales grew dynamically (by 6 percent in volume and 12 percent in value) last year. There were several reasons behind this trend – one of these is that the...

Festive treats with behind-the-scene secrets
Date: 2021-08-26 16:00:17

Hungary’s flour market doesn’t depend on end-of-years sales, mainly because of the level of industrial flour utilisation. In retail trade demand is growing for small-sized and special flours. Sales of...

Less impulse buying, but the trends continue
Date: 2021-04-19 10:13:13

Chocolate, wafer and biscuit sales were affected very much by the COVID-19 pandemic. According to Sándor Sánta, president of Hunbisco, the Association of Hungarian Confectionery Manufacturers, sweets basically disappeared from...

Life, strength, health – and enjoyment
Date: 2021-01-25 11:32:10

The first wave of the pandemic didn’t induce serious changes in the market of milk desserts and dairy snacks. We learned from Angéla Majthényi, Sole-Mizo Zrt.’s trade marketing manager that...

Magazine: Cleanliness is more important than ever before!
Date: 2020-10-16 07:12:18

Zsuzsa Petrikovics, brand manager of Unilever Magyarország Kft. reported to Trade magazin that sales in the cleaning product category grew by a single-digit number in 2019. Then in March-April 2020...

Magazine: Cured meat products are preparing for the autumn
Date: 2020-10-15 08:04:47

Prices increased in the market of cured meat products last year, but this trend was accompanied by a 1-percent decline in volume sales. Due to the swine fever in China,...

In the land of the grill
Date: 2020-08-25 09:47:10

Last summer was hot, so the barbecue season was successful, but nothing is sure about this season. Ágnes Kalácska, marketing and sales manager of Bonafarm Zrt. told our magazine that...

Magazine: Differing trends for discount supermarkets
Date: 2019-11-01 07:00:39

Sales by discount supermarkets only increased by 0.1 percent in Germany in the first half of the year. Low prices attract German consumers less than they used to – reported...

Magazine: End of year wurst-litzer with free-from hits!
Date: 2019-10-30 07:41:50

Wieners and frankfurters are two of the most popular meat products, their buyer base is stable and demand for them has increased recently. András Muzsek, CEO of Sága Foods Zrt....

Changing loyalty programmes in retail
Date: 2019-09-16 12:17:33

On average two thirds of European household participate in some kind of loyalty programme operated by a retailer. There are big differences between the countries, though, as in Belgium every...

We are spending more on fruits and vegetables
Date: 2019-04-10 17:50:40

GfK Hungária’s Household Panel survey about fruit and vegetable consumption revealed that discount supermarkets had become very important in buying produce. Volume sales of fruits and vegetables decreased in the...

The Fraich Fantasy continues
Date: 2019-04-10 10:03:57

European Fraich Fantasy, the joint campaign of the Hungarian Chamber of Agriculture (NAK) and French cross-sector trade organisation Interfel continues. The 3-year campaign, which was launched last year, promotes fruit...

Price wave hits toilet papers too Date: 2023-04-25 11:29:01

We don’t economise when it comes to pets – or may be just a little Date: 2023-04-12 10:51:41

Hold my beer! – the beer market accepts the challenge Date: 2023-03-30 22:43:08

Going against the PRICE flow Date: 2022-11-07 12:47:46

Magazine: Food below zero Date: 2021-10-13 07:04:37

Magazine: Cheese can also be enjoyed hot Date: 2021-09-21 07:35:42

Festive treats with behind-the-scene secrets Date: 2021-08-26 16:00:17

Less impulse buying, but the trends continue Date: 2021-04-19 10:13:13

Life, strength, health – and enjoyment Date: 2021-01-25 11:32:10

Magazine: Cleanliness is more important than ever before! Date: 2020-10-16 07:12:18

Magazine: Cured meat products are preparing for the autumn Date: 2020-10-15 08:04:47

In the land of the grill Date: 2020-08-25 09:47:10

Magazine: Differing trends for discount supermarkets Date: 2019-11-01 07:00:39

Magazine: End of year wurst-litzer with free-from hits! Date: 2019-10-30 07:41:50

Changing loyalty programmes in retail Date: 2019-09-16 12:17:33

We are spending more on fruits and vegetables Date: 2019-04-10 17:50:40

The Fraich Fantasy continues Date: 2019-04-10 10:03:57