Tag "Essity Hungary"
With efficient tools for achieving sustainability
Date: 2020-09-10 10:24:14
The pandemic came like an evolutionary shock to everyone, generating a crisis in demand and supply – and entailing an existential crisis as well. Hungarian FMCG companies reacted well to...
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Magazine: Winners of the first Symbol of Sustainability competition
Date: 2020-09-09 07:13:33
Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...
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Zewa boxed tissues
Date: 2020-08-25 21:14:31
Is your nose running? Are you allergic? Have you spilt your drink or smeared your makeup? It doesn’t matter if you have a box of Zewa tissues at hand. Tissues...
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Magazine: Clean and comfortable – without taboos
Date: 2020-07-24 07:12:53
Essity Hungary Kft.’s senior brand manager Barbara Horváth told our magazine that the intimate hygiene category had expanded in both value and volume. Sales increased in all segments, with sanitary...
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The caring man is the new macho
Date: 2020-05-07 10:10:59
Gender marketing messages that target men and products for men are using a new language, and they are also ‘speaking’ in new product groups. Men feel there is pressure on...
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Four Hungarian Nominees for the GlobalShop trade show
Date: 2020-04-30 07:00:52
For the first time, this year POPAI Hungary Association – with the sponsorship of Zewa and SPAR – organised the POPAI Student Design Awards. This competition followed in the footsteps...
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Magazine: Only the best will do in baby care!
Date: 2020-04-29 07:47:56
When buying baby care products, for consumers the number one factor is quality. Viktória Szabó, brand activation manager of Johnson & Johnson Kft. informed us that value sales stayed put...
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Magazine: Future Store: More visitors than ever before
Date: 2020-04-07 06:54:32
Trade magazin first built its 150m² Future Store 10 years ago. This year at Sirha Budapest 2020 no less than 25 partners already introduced their products and services on 650m²,...
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Libero Premium Wet Wipes
Date: 2020-03-30 14:14:55
The new Libero premium wet wipe is made of fully sustainable, plastic-free, 100-percent viscose. 95.6 percent of its caring ingredients come from natural sources, protecting the sensitive skin of babies...
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Magazine: Hygiene paper products
Date: 2020-03-19 07:40:40
Anikó Rédey, Essity’s customer marketing activation manager thinks that the hospitality sector became stronger in the last 2-3 years, and this has made bar and restaurant owners focus more on...
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Magazine: Fresh and creative solutions at the display design contest for students
Date: 2020-03-16 07:21:49
Essity Hungary Kft. started the Zewa Designer Contest back in 2017, and this year was the first that POPAI Hungary Association – with the sponsorship of Zewa and SPAR –...
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The age of the customer experience
Date: 2020-03-15 16:47:51
This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....
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(HU) Zewa prémium háztartási papírtörlő család
Date: 2020-03-02 08:35:00
The new products in Zewa’s premium kitchen roll range are stronger than ever before and absorb 50 percent more liquid than earlier variants, thanks to the new Power-X structure. Each...
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You can expect a surprise from us
Date: 2019-12-11 10:47:35
Tork will be present at Sirha Budapest with a 56m2 stand, each corner of which is going to be dedicated to a different market segment and the hygiene solutions that...
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Trade Marketing Spring
Date: 2018-06-20 06:50:51
At the 26 April meeting of the Trade Marketing Club (TMC) Dóra Hajnal, client service director of Nielsen analysed the Hungarian FMCG market in a comprehensive fashion. She told that the...
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(HU) Nincs offline online nélkül – A Trade Marketing Klub júniusi klubülése
Date: 2018-06-07 12:36:54
Sorry, this entry is only available in HU....
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