Essity Hungary Kft. - Trademagazin

Papírozzuk le!
Date: 2023-10-24 11:54:18

A háztartási papírtörlők, annak ellenére, hogy textilkendőkkel könnyen helyettesíthető termékek, továbbra is nagy népszerűségnek örvendenek. Az emberek előszeretettel alkalmazzák őket takarítás során, de a nyári grillszezonnak is elengedhetetlen kellékei. Azonban egyre...

Permanent, non-FMCG winner at Display of the Year in 2022
Date: 2023-01-12 10:30:00

This year’s last POPAI Hungary Association meeting was held in MOM Paulaner restaurant on 1 December. The Bonafarm trade marketing team was the host, who introduced the latest PICK and...

We announce winners of this year’s Symbol of Sustainability Competition
Date: 2022-07-07 12:18:51

Trade Magazin announced the Symbol of Sustainability competition for the third time. The goal of the competition is to present by Trade Magazin every year, as many successful projects as...

Versatile kitchen rolls remain popular
Date: 2021-11-19 10:10:36

Réka Forgách, Essity Hungary Kft.’s brand manager told our magazine that household paper product sales maintained the 2020 level in value; however, in volume there was a slight decline. Sales...

We are rooting together
Date: 2021-10-26 08:41:40

After a year and a half members of the POPAI Hungary Association could finally meet again in person on 9 September. The host was PICK Szeged Zrt. and the meeting...

Magazine: Mothers’ trust is difficult to win and easy to lose
Date: 2021-04-13 07:28:33

In the baby care market the Pampers brand of Procter&Gamble has observed sales growth recently, especially in the wet wipe segment. Yvette Krubl, the company’s communications PR manager in Central...

Toilet paper is the category’s flagship product
Date: 2020-11-11 14:59:55

Essity Hungary Kft.’s brand manager Réka Forgách told our magazine that household paper product value and volume sales both grew in the first half of 2020 if compared with the...

Libresse sanitary pads
Date: 2020-06-08 19:38:29

The goal is being eco-friendly: Libresse has made the packaging of products sustainable. The plastic packaging of sanitary pads is now 50-percent renewable and contains sugar cane from responsible farming....

Trade marketing in 10 years from now
Date: 2020-01-23 09:57:26

Once again it was in the building of the Budapest Chamber of Commerce and Industry where the year’s last Trade Marketing Club meeting took place in November. One of the...

The Trade Parliament was in session (Part 2)
Date: 2019-12-17 15:39:55

On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...

Magazine: Student Design: A display design contest
Date: 2019-12-02 07:27:56

POPAI Hungary Association, with support from Zewa and SPAR, organises the first POPAI Student Design Awards. The task for university students is to design innovative displays based on a given...

Magazine: Simple mechanisms, useful prizes
Date: 2019-09-11 07:10:31

As part of the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann and Trade magazin do a consumer survey every year, getting 32 direct consumer feedbacks on the entries and...

POPAI Hungary celebrates another victory
Date: 2019-08-20 10:02:13

On 26 June the winners received the Shop! Global Awards of the international trade associations POPAI and Shop!, at the international trade exhibition GlobalShop in Chicago. Winners were announced in...

Magazine: Experiences motivate shoppers
Date: 2019-07-04 07:30:31

In connection with the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann conducted a qualitative consumer survey with 4 focus groups that consisted of 23-35 and 36-55 year old Budapest...

Magazine: Shoppers don’t economise on the health and comfort of babies
Date: 2019-06-25 07:51:06

Izabella Kowalska, junior category manager of Essity Hungary Kft. told our magazine that both value and volume sales had increased in the baby wipe market. Her experience is that among...

Discreet safety even ‘on those days’
Date: 2019-06-14 07:08:16

Procter&Gamble’s experts reported to us that 2018 had brought a sales growth for the whole segment, and sales of P&G’s Always brand had elevated by two-digit numbers. Under the Always...

Super soft LIBERO diaper
Date: 2019-06-06 16:17:01

Super soft care tailored to the needs of babies. The latest diapers fit babies perfectly, they are extra soft, their absorption capacity is exceptional and they have leakage protection. The 360...

Magazine: POPAI winners in 2018
Date: 2019-02-25 07:03:54

The winners were ceremonially announced in 5 categories in the POPAI Awards 2018 POP competition on 15 November 2018, at the headquarters of the Budapest Chamber of Commerce and Industry....

Magazine: Once upon a time… Business Days 2018 (Part 2)
Date: 2018-12-06 07:24:00

Thursday was the third day of the Business Days conference and the first speaker was Dr Zsolt Feldman, state secretary of agriculture from the Ministry of Agriculture. His topic was...

Essity wins awards
Date: 2018-11-20 11:51:18

Essity has won two awards at the European Cleaning and Hygiene Awards ceremony: Tork EasyCube® walked away with the prizes for ‘Technical Innovation of the Year’ and ‘Best Practice –...

Libresse Ultra Normal
Date: 2017-12-10 17:58:45

SecureFitTM is a technology that is exclusive to Libresse products, making it possible for the sanitary pad to have a special shape: it fits the body perfectly in both the front...

Papírozzuk le! Date: 2023-10-24 11:54:18

Permanent, non-FMCG winner at Display of the Year in 2022 Date: 2023-01-12 10:30:00

We announce winners of this year’s Symbol of Sustainability Competition Date: 2022-07-07 12:18:51

Versatile kitchen rolls remain popular Date: 2021-11-19 10:10:36

We are rooting together Date: 2021-10-26 08:41:40

Magazine: Mothers’ trust is difficult to win and easy to lose Date: 2021-04-13 07:28:33

Toilet paper is the category’s flagship product Date: 2020-11-11 14:59:55

Libresse sanitary pads Date: 2020-06-08 19:38:29

Trade marketing in 10 years from now Date: 2020-01-23 09:57:26

The Trade Parliament was in session (Part 2) Date: 2019-12-17 15:39:55

Magazine: Student Design: A display design contest Date: 2019-12-02 07:27:56

Magazine: Simple mechanisms, useful prizes Date: 2019-09-11 07:10:31

POPAI Hungary celebrates another victory Date: 2019-08-20 10:02:13

Magazine: Experiences motivate shoppers Date: 2019-07-04 07:30:31

Magazine: Shoppers don’t economise on the health and comfort of babies Date: 2019-06-25 07:51:06

Discreet safety even ‘on those days’ Date: 2019-06-14 07:08:16

Super soft LIBERO diaper Date: 2019-06-06 16:17:01

Magazine: POPAI winners in 2018 Date: 2019-02-25 07:03:54

Magazine: Once upon a time… Business Days 2018 (Part 2) Date: 2018-12-06 07:24:00

Essity wins awards Date: 2018-11-20 11:51:18

Libresse Ultra Normal Date: 2017-12-10 17:58:45