Tag "Diageo"
Diageo and Waitrose team up to grow space for alcohol-free
Date: 2023-08-09 09:06:26
A new partnership with Diageo will see Waitrose grow the amount of shop space across its estate dedicated to alcohol-free drinks by 60%. The upmarket grocer will introduce dedicated areas...
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Make the most of Sziget!
Date: 2023-08-08 08:28:48
Diageo, the world’s leading producer and distributor of alcoholic beverages, has collected some useful and practical tips to ensure that the Sziget experience remains unforgettable, and reminds you that it...
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Flavours waiting to be discovered
Date: 2023-07-13 16:10:59
Good tequila has its own character even without aging This article is available for reading in Trade magazin 2023/6-7. Data from 2022 reveal that sales of spirits made from agave...
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Inspiring women
Date: 2023-07-07 08:59:54
Johnnie Walker’s exciting new campaign showcases inspiring women, highlights their stories, sets a positive example and provides a solid foundation for development. Names such as Bori Péterfy, Anna Eszter Szabó...
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Johnnie Walker walks hand in hand with MyForest towards a greener future
Date: 2023-06-13 11:30:40
Johnnie Walker, as part of its commitment to reducing its carbon footprint and protecting the natural resources used to make its award-winning whiskeys, is removing the gift box from some...
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Diageo has agreed to launch a five-year digital transformation program with SAP and IBM
Date: 2023-05-25 12:19:21
Diageo, known for the production and distribution of world-famous beverage brands, has launched a program to completely modernize its IT environment. Diageo, which owns brands such as Guinness, Smirnoff and...
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About 10,000 students have already participated in the SMASHED educational program aimed at curbing alcohol consumption among young people
Date: 2023-05-24 11:47:21
Diageo, the world’s leading producer and distributor of alcoholic beverages, in cooperation with the Momentán Társulat launched the SMASHED program for primary and secondary school students in Hungary in 2019,...
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PET Cup and Diageo continue their CALL-Action programme despite the war
Date: 2023-04-25 07:02:02
About 3 million tonnes of waste accumulated in Ukraine’s Kárpátalja region, due to a lack of waste management systems. This waste pollutes the river Tisza and its tributaries very much...
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Guinness Maker Diageo Appoints Its First Female CEO
Date: 2023-03-28 09:12:19
DiageoPLC named Debra Crew as its next chief executive, tapping an internal candidate to succeed longstanding leader Ivan Menezes at the helm of the alcoholic beverage company. The London-based maker...
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724 tons of waste were collected and processed in the source area of the Tisza in Ukraine thanks to the joint CALL-Action program of the PET Cup and Diageo
Date: 2023-03-21 10:25:14
Even the war situation could not stop the joint CALL-Action program of the PET Cup and Diageo in the source region of the Tisza in Ukraine. Despite the difficult conditions...
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Diageo achieved strong sales growth in all regions
Date: 2023-01-27 12:36:12
Diageo has released its financial results for the second half of 2022. Based on the report, Diageo has produced a strong performance and is also focused on long-term, sustainable growth....
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Scotch, bourbon and Japanese
Date: 2023-01-25 10:29:15
According to IWSR, Hungarian whisky sales grew by 20% in 2021. Dávid Gábor Kovács, marketing director of Zwack Unicum Nyrt. can’t feel the effects of the war on the whisky...
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A new survey confirms that not the biggest brands are the most ethical among spirit brands
Date: 2023-01-23 09:37:31
Hennessy, Smirnoff and Jack Daniel’s have been found as the brands with the lowest ethical scores across the spirits sector, new research shows. According to The Good Shopping Guide’s recent...
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Diageo Agrees To Acquire Don Papa Rum
Date: 2023-01-19 09:59:50
Spirits giant Diageo has announced that it has reached an agreement to acquire Don Papa Rum, a super-premium dark rum from the Philippines. The Johnnie Walker owner added that the...
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Permanent, non-FMCG winner at Display of the Year in 2022
Date: 2023-01-12 10:30:00
This year’s last POPAI Hungary Association meeting was held in MOM Paulaner restaurant on 1 December. The Bonafarm trade marketing team was the host, who introduced the latest PICK and...
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Diageo to produce net zero glass bottles by 2030
Date: 2022-12-22 09:28:34
Diageo has plans to use a hydrogen-powered furnace to produce glass bottles for its Smirnoff, Captain Morgan, Gordon’s and Tanqueray brands. The move, which sees Diageo partnering with glass manufacturer...
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Baileys has obtained one of the most important international sustainability recognitions, the B Corp certificate
Date: 2022-10-20 11:03:52
Diageo-owned cream liqueur Baileys has become the largest spirit brand to achieve B Corp certification. The accreditation is awarded to companies that meet particular standards of verified performance, accountability and...
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Diageo Acquires Coffee Liqueur Brand Mr Black
Date: 2022-10-10 09:58:43
Diageo has announced the acquisition of Mr Black, an Australian premium cold brew coffee liqueur brand. Mr Black was launched in 2013 by designer Tom Baker and award-winning distiller,...
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The source area of the Tisza was freed from an enormous amount of garbage
Date: 2022-09-29 14:55:18
About 280 tons of waste have already been collected and processed in the source area of the Tisza in Ukraine thanks to the joint Call-Action program of Diageo and the...
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Diageo to open carbon neutral brewery in Ireland
Date: 2022-09-21 07:00:40
Diageo will invest EUR 200m in Ireland’s first carbon-neutral brewery on a greenfield site in county Kildare. When fully operational with a capacity of 2 million hectolitres, it will be...
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Diageo is also participating in the campaign aimed at preventing drunk driving
Date: 2022-09-20 09:02:28
As part of the Society 2030 action plan, Diageo, the world’s leading producer and distributor of alcoholic beverages, launched its Wrong Side of the Road online program in cooperation with...
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Diageo achieved double-digit net sales growth
Date: 2022-07-28 11:25:15
Diageo’s 2022 preliminary financial results for the business year ended June 30, 2022 have been published. The company can close a successful year while at the same time focusing on...
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Diageo and PET Cup are improving the waste situation in the Tisza source region
Date: 2022-06-29 09:58:56
Approx. 10,000 tonnes of waste arrive from Ukraine and Romania on the Tisza, mainly due to the lack of adequate waste management systems in the upstream countries. The Tisza PET...
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Diageo and Island Together Raise Awareness of Conscious Alcohol Consumption at Major Summer Festivals
Date: 2022-06-16 10:04:42
Diageo, the world’s leading manufacturer and distributor of alcoholic beverages, and the Island are working together this year to raise awareness of the importance of conscious and responsible alcohol consumption....
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Campari acquires French aperitif Picon for 119m euros
Date: 2022-06-08 06:03:19
Italian drinks group Campari has bought French bitter aperitif brand Picon from Diageo for around EUR 119m. With this deal, the maker of Aperol and Campari strengthens its position in...
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Every woman deserves night safety: from now on, the Home Phone Foundation can help you even more
Date: 2022-06-01 10:15:05
There’s no woman who hasn’t clutched a bunch of keys or put more blocks in her night walk just because she didn’t feel safe. A prerequisite for gender equality is...
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(HU) Új, környezettudatos irodában a Diageo
Date: 2022-05-27 10:42:32
Sorry, this entry is only available in HU....
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Diageo is the new owner of flavoured tequila brand 21Seeds
Date: 2022-05-02 09:33:28
Diageo has acquired 21Seeds – one of the fastest-growing brands in the flavoured tequila segment – according to an IWSR report. The drink is infused with real fruit juice and...
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Diageo Launches Guinness Cold Brew Coffee Beer In The UK
Date: 2022-04-21 08:30:18
Spirits giant Diageo has launched Guinness Cold Brew Coffee Beer in the UK after successfully rolling out the product in the US last year. The drink is currently available in...
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(HU) Milyen a magyarok DRINKiQ-ja?
Date: 2022-04-19 10:41:15
Sorry, this entry is only available in HU....
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