A new survey confirms that not the biggest brands are the most ethical among spirit brands
Hennessy, Smirnoff and Jack Daniel’s have been found as the brands with the lowest ethical scores across the spirits sector, new research shows.
According to The Good Shopping Guide’s recent ethics and sustainability rankings of 36 spirits on their practices towards the environment, animals and people, brands owned by LVMH, Diageo and Brown-Forman received the lowest scores.
However, organic gin brand, Juniper Green and organic, sustainable whisky brand, Nc’Nean both scored the highest at 92.
In the middle of the table, Bacardi, Bombay Sapphire, Hendrick’s and Whitley Neill scored 62, while Absolut, Malibu and Havana Club scored lower at 46.
“We are really pleased to see some high ethical ratings within the Spirits sector, especially from the most recent brand launches,” The Good Shopping Guide director, Kat Alexander said.
“There is still work to do from some of the more established Spirits brands, especially regarding environmental impact. In the near future, we hope to see progress across all the ethical criteria we research.”
Related news
Diageo was the main sponsor of the domestic round of the Young Cannes Lions international creative competition
This year, Diageo was also the main sponsor of the…
Read more >Tesco is making good progress with the sustainability project
Tesco is committed to sustainable operations and has set ambitious…
Read more >K&H: we don’t have much time left to reach the 55 percent reduction
The Hungarian economy still has 6 years to reach the…
Read more >Related news
Tesco is introducing cheaper own-brand products in its Expressz stores
Tesco is introducing cheaper own-brand products in its Expressz stores…
Read more >Diageo was the main sponsor of the domestic round of the Young Cannes Lions international creative competition
This year, Diageo was also the main sponsor of the…
Read more >Fruit Logistica attracts industry leaders from around the world
Fruit Logistica, the world’s leading trade fair for the fruit…
Read more >