Diageo - Trademagazin

Diageo was the main sponsor of the domestic round of the Young Cannes Lions international creative competition
Date: 2024-04-24 08:47:29

This year, Diageo was also the main sponsor of the domestic round of the Young Cannes Lions international creative competition, where young talents from the marketing communication and advertising professions...

Diageo strengthens presence in the RTD drinks market with new Captain Morgan cocktail
Date: 2024-04-04 11:04:32

Products in Diageo’s 5.8% ABV Captain Morgan Sliced RTD cocktail line are available in four flavours – pineapple daiquiri, strawberry margarita, passionfruit hurricane and mango mai tai. The new range...

Diageo tests aluminium bottle for Baileys
Date: 2024-03-25 09:06:52

Diageo said it will make “over 30,000” of the aluminium bottle edition available for purchase. Diageo’s efforts to make its packaging more environmentally sustainable have continued with the test launch...

Diageo steers Captain Morgan further into RTD with cocktail launch
Date: 2024-02-29 09:18:03

The spiced rum brand is launching its first malt-based beverage item as it seeks a greater presence in the growing canned spirits space. Beverage giant Diageo is setting sail with...

Diageo Contributes €13bn Annually To Europe’s Economy, Study Finds
Date: 2024-02-12 09:40:39

Drinks giant Diageo contributes over €13 billion to Europe’s economy every year, creating jobs for over 200,000 people, a new report from Oxford Economics showed. The maker of Johnnie Walker,...

PET Kupa and Diageo exceeded all expectations with their joint waste disposal campaign
Date: 2024-01-31 11:47:42

The two-year waste elimination action program launched by Diageo and PET Kupa in the spring of 2022, which focused on the Subcarpathian region of Tisza in Ukraine, is proving to...

Diageo’s Eastern European marketing director opened the region’s first luxury pop-up liquor store
Date: 2023-12-14 11:14:17

Diageo Hungary and Zwack Unicum Nyrt. celebrated the capital’s first luxury pop-up liquor store with an exclusive opening and illustrious guests. Visitors to the high-end showroom can not only choose...

Diageo Launches Responsible Drinking Campaign
Date: 2023-12-06 09:03:21

Spirits giant Diageo has launched a new global responsible drinking campaign, The Magic of Moderate Drinking, to encourage consumers to drink responsibly over the festive period. Diageo has created a...

Diageo and Attraction Látványszínház draw attention to never drive drunk with a joint campaign film
Date: 2023-10-05 11:34:45

Drunk driving remains a serious problem worldwide. Based on data from the KSH, in 2022 there were 14,748 road accidents causing personal injury in Hungary, of which 1,195 were caused...

Inspirational women
Date: 2023-09-20 10:41:20

One of Johnnie Walker’s latest initiatives, called Keep Walking Hungary, aims to support women’s empowerment by telling the stories of today’s female “superheroes”, such as Bori Péterfy, Anna Eszter Szabó...

Captain Morgan Launches Alcohol-Free Beverage
Date: 2023-09-12 09:36:27

Diageo has announced the launch of Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the brand’s Original Spiced Gold. The drink will be rolled out in Great Britain from...

Diageo and Waitrose team up to grow space for alcohol-free
Date: 2023-08-09 09:06:26

A new partnership with Diageo will see Waitrose grow the amount of shop space across its estate dedicated to alcohol-free drinks by 60%. The upmarket grocer will introduce dedicated areas...

Make the most of Sziget!
Date: 2023-08-08 08:28:48

Diageo, the world’s leading producer and distributor of alcoholic beverages, has collected some useful and practical tips to ensure that the Sziget experience remains unforgettable, and reminds you that it...

Flavours waiting to be discovered
Date: 2023-07-13 16:10:59

Good tequila has its own character even without aging This article is available for reading in Trade magazin 2023/6-7. Data from 2022 reveal that sales of spirits made from agave...

Inspiring women
Date: 2023-07-07 08:59:54

Johnnie Walker’s exciting new campaign showcases inspiring women, highlights their stories, sets a positive example and provides a solid foundation for development. Names such as Bori Péterfy, Anna Eszter Szabó...

Johnnie Walker walks hand in hand with MyForest towards a greener future
Date: 2023-06-13 11:30:40

Johnnie Walker, as part of its commitment to reducing its carbon footprint and protecting the natural resources used to make its award-winning whiskeys, is removing the gift box from some...

Diageo has agreed to launch a five-year digital transformation program with SAP and IBM
Date: 2023-05-25 12:19:21

Diageo, known for the production and distribution of world-famous beverage brands, has launched a program to completely modernize its IT environment. Diageo, which owns brands such as Guinness, Smirnoff and...

About 10,000 students have already participated in the SMASHED educational program aimed at curbing alcohol consumption among young people
Date: 2023-05-24 11:47:21

Diageo, the world’s leading producer and distributor of alcoholic beverages, in cooperation with the Momentán Társulat launched the SMASHED program for primary and secondary school students in Hungary in 2019,...

PET Cup and Diageo continue their CALL-Action programme despite the war
Date: 2023-04-25 07:02:02

About 3 million tonnes of waste accumulated in Ukraine’s Kárpátalja region, due to a lack of waste management systems. This waste pollutes the river Tisza and its tributaries very much...

Guinness Maker Diageo Appoints Its First Female CEO
Date: 2023-03-28 09:12:19

DiageoPLC named Debra Crew as its next chief executive, tapping an internal candidate to succeed longstanding leader Ivan Menezes at the helm of the alcoholic beverage company. The London-based maker...

724 tons of waste were collected and processed in the source area of the Tisza in Ukraine thanks to the joint CALL-Action program of the PET Cup and Diageo
Date: 2023-03-21 10:25:14

Even the war situation could not stop the joint CALL-Action program of the PET Cup and Diageo in the source region of the Tisza in Ukraine. Despite the difficult conditions...

Diageo achieved strong sales growth in all regions
Date: 2023-01-27 12:36:12

Diageo has released its financial results for the second half of 2022. Based on the report, Diageo has produced a strong performance and is also focused on long-term, sustainable growth....

Scotch, bourbon and Japanese
Date: 2023-01-25 10:29:15

According to IWSR, Hungarian whisky sales grew by 20% in 2021. Dávid Gábor Kovács, marketing director of Zwack Unicum Nyrt. can’t feel the effects of the war on the whisky...

A new survey confirms that not the biggest brands are the most ethical among spirit brands
Date: 2023-01-23 09:37:31

Hennessy, Smirnoff and Jack Daniel’s have been found as the brands with the lowest ethical scores across the spirits sector, new research shows. According to The Good Shopping Guide’s recent...

Diageo Agrees To Acquire Don Papa Rum
Date: 2023-01-19 09:59:50

Spirits giant Diageo has announced that it has reached an agreement to acquire Don Papa Rum, a super-premium dark rum from the Philippines. The Johnnie Walker owner added that the...

Permanent, non-FMCG winner at Display of the Year in 2022
Date: 2023-01-12 10:30:00

This year’s last POPAI Hungary Association meeting was held in MOM Paulaner restaurant on 1 December. The Bonafarm trade marketing team was the host, who introduced the latest PICK and...

Diageo to produce net zero glass bottles by 2030
Date: 2022-12-22 09:28:34

Diageo has plans to use a hydrogen-powered furnace to produce glass bottles for its Smirnoff, Captain Morgan, Gordon’s and Tanqueray brands. The move, which sees Diageo partnering with glass manufacturer...

Baileys has obtained one of the most important international sustainability recognitions, the B Corp certificate
Date: 2022-10-20 11:03:52

Diageo-owned cream liqueur Baileys has become the largest spirit brand to achieve B Corp certification. The accreditation is awarded to companies that meet particular standards of verified performance, accountability and...

Diageo Acquires Coffee Liqueur Brand Mr Black
Date: 2022-10-10 09:58:43

Diageo has announced the acquisition of Mr Black, an Australian premium cold brew coffee liqueur brand. Mr Black was launched in 2013 by designer Tom Baker and award-winning distiller,...

The source area of the Tisza was freed from an enormous amount of garbage
Date: 2022-09-29 14:55:18

About 280 tons of waste have already been collected and processed in the source area of the Tisza in Ukraine thanks to the joint Call-Action program of Diageo and the...

Diageo was the main sponsor of the domestic round of the Young Cannes Lions international creative competition Date: 2024-04-24 08:47:29

Diageo strengthens presence in the RTD drinks market with new Captain Morgan cocktail Date: 2024-04-04 11:04:32

Diageo tests aluminium bottle for Baileys Date: 2024-03-25 09:06:52

Diageo steers Captain Morgan further into RTD with cocktail launch Date: 2024-02-29 09:18:03

Diageo Contributes €13bn Annually To Europe’s Economy, Study Finds Date: 2024-02-12 09:40:39

PET Kupa and Diageo exceeded all expectations with their joint waste disposal campaign Date: 2024-01-31 11:47:42

Diageo’s Eastern European marketing director opened the region’s first luxury pop-up liquor store Date: 2023-12-14 11:14:17

Diageo Launches Responsible Drinking Campaign Date: 2023-12-06 09:03:21

Diageo and Attraction Látványszínház draw attention to never drive drunk with a joint campaign film Date: 2023-10-05 11:34:45

Inspirational women Date: 2023-09-20 10:41:20

Captain Morgan Launches Alcohol-Free Beverage Date: 2023-09-12 09:36:27

Diageo and Waitrose team up to grow space for alcohol-free Date: 2023-08-09 09:06:26

Make the most of Sziget! Date: 2023-08-08 08:28:48

Flavours waiting to be discovered Date: 2023-07-13 16:10:59

Inspiring women Date: 2023-07-07 08:59:54

Johnnie Walker walks hand in hand with MyForest towards a greener future Date: 2023-06-13 11:30:40

Diageo has agreed to launch a five-year digital transformation program with SAP and IBM Date: 2023-05-25 12:19:21

About 10,000 students have already participated in the SMASHED educational program aimed at curbing alcohol consumption among young people Date: 2023-05-24 11:47:21

PET Cup and Diageo continue their CALL-Action programme despite the war Date: 2023-04-25 07:02:02

Guinness Maker Diageo Appoints Its First Female CEO Date: 2023-03-28 09:12:19

724 tons of waste were collected and processed in the source area of the Tisza in Ukraine thanks to the joint CALL-Action program of the PET Cup and Diageo Date: 2023-03-21 10:25:14

Diageo achieved strong sales growth in all regions Date: 2023-01-27 12:36:12

Scotch, bourbon and Japanese Date: 2023-01-25 10:29:15

A new survey confirms that not the biggest brands are the most ethical among spirit brands Date: 2023-01-23 09:37:31

Diageo Agrees To Acquire Don Papa Rum Date: 2023-01-19 09:59:50

Permanent, non-FMCG winner at Display of the Year in 2022 Date: 2023-01-12 10:30:00

Diageo to produce net zero glass bottles by 2030 Date: 2022-12-22 09:28:34

Baileys has obtained one of the most important international sustainability recognitions, the B Corp certificate Date: 2022-10-20 11:03:52

Diageo Acquires Coffee Liqueur Brand Mr Black Date: 2022-10-10 09:58:43

The source area of ​​the Tisza was freed from an enormous amount of garbage Date: 2022-09-29 14:55:18