Tag "Diageo"
Diageo launches new campaign to tackle impaired driving
The campaign, titled ‘Take a Minute. Make a Plan’ encourages people to plan a safe way home from sporting events to avoid driving drunk. Diageo North America, the NFL, Mothers...
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Eternal elegance
This article is available for reading in Trade magazin 2024/12-01 “According to NIQ retail data, the whisky category grew by approximately 5% in the last 12 months. Price competition is...
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Ultra-light bottle made from glass
Diageo unveiled what it claims to be the world’s lightest standard-sized glass bottle – made for its Johnnie Walker Blue Label Ultra whisky – at the London Design Festival in...
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Young people’s alcohol consumption
Diageo, the world’s leading alcoholic beverage company and distributor, will continue its Smashed performance series with Momentán Társulat this year, which seeks to fight underage drinking. This article is available...
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Budapest Cocktail Week
Bringing together well-known and respected professionals in the world of drinks and cocktail lovers, 41 Budapest bars were present at the Budapest Cocktail Week in early October, showcasing their cocktail...
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Diageo Announce New Global Division For Luxury Brands
Diageo Luxury Group is a new global division from Diageo for its luxury brands. The move brings assets into one portfolio including brands Brora and Port Ellen, Scottish brand homes...
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Beverage majors team up to drive suppliers’ use of renewable energy
Major beverage companies including Diageo and Coca-Cola have formed a consortium looking to speed up the adoption of renewable energy in their supply chains. A group dubbed the REfresh Alliance,...
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Diageo gives Guinness 0.0 a €30m boost
Drinks giant Diageo has declared its commitment to almost double the St. James’s Gate site’s production of Guinness 0.0 to 176 million pints per year. The Guinness owner has announced...
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Diageo to expand factory in Indonesia
The construction will add 8,800 square metres to the spirits production site in Tabanan, Bali. Diageo is expanding a spirits manufacturing facility in Indonesia that supplies a clutch of markets...
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Diageo trials spirit bottle refill station in Ireland
The trial of the integrated keg and bottle dispenser is taking place in select bars in Dublin city. Diageo is trialling a keg system for refiling spirit bottles in Ireland...
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DIAGEO made an exciting announcement for the celebration of cocktail fans
The most famous bars of Budapest and the most outstanding bartenders of the domestic cocktail world dazzled the interested parties with special cocktail creations within the framework of this year’s...
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Diageo acquires nonalcoholic spirits brand Ritual
The company is expanding its presence in the zero-proof beverages market with a brand that sells alternatives to gin, whiskey and tequila. Alcohol giant Diageo announced its purchase of Ritual...
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Diageo sells Pampero Rum to Gruppo Montenegro
Italian spirits and food company Gruppo Montenegro has expanded its portfolio with the acquisition of Pampero rum from Diageo. Pampero is one of the leading Venezuelan rum brands with an...
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Unusual formats
Paper bottle packaging is still in a test phase in the world of alcoholic beverages. Nagy márkák kerültek papírpalackba az elmúlt 3 évben This article is available for reading in...
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6 tips from Diageo for responsible alcohol consumption
Summer is in full swing, the time for outdoor events, gatherings of friends, joint barbecues and, of course, summer festivals. This week also marks the start of the Sziget Festival,...
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Campari warns of impact of bad weather, agave contracts on margin
Italian spirits group Campari warned that its ability to expand gross margin this year would likely be impacted by “some temporary headwinds” after its first-half adjusted operating profit rose 2.1%...
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Weak results and falling shares: Diageo faces challenges
The world’s largest spirits company group, Diageo, shocked investors with unexpectedly weak quarterly results. The company blames the decline on weak consumption and inflation in the Americas. Diageo’s sales fell...
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The Dance of Responsibility – Video of the Day
The joint campaign against drunk driving by Diageo and Attraction continues with the touching one-minute film Dance of Responsibility. The film has been seen in 45 countries worldwide, with more...
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Guinness becomes official partner of premier league
Diageo-owned beer brand Guinness has become the official partnership of the Premier League, replacing Budweiser. The four-year agreement, which kicks off for the 2024/25 season, will see Guinness become the “Official Beer...
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Diageo was the main sponsor of the domestic round of the Young Cannes Lions international creative competition
This year, Diageo was also the main sponsor of the domestic round of the Young Cannes Lions international creative competition, where young talents from the marketing communication and advertising professions...
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Diageo strengthens presence in the RTD drinks market with new Captain Morgan cocktail
Products in Diageo’s 5.8% ABV Captain Morgan Sliced RTD cocktail line are available in four flavours – pineapple daiquiri, strawberry margarita, passionfruit hurricane and mango mai tai. The new range...
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Diageo tests aluminium bottle for Baileys
Diageo said it will make “over 30,000” of the aluminium bottle edition available for purchase. Diageo’s efforts to make its packaging more environmentally sustainable have continued with the test launch...
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Diageo steers Captain Morgan further into RTD with cocktail launch
The spiced rum brand is launching its first malt-based beverage item as it seeks a greater presence in the growing canned spirits space. Beverage giant Diageo is setting sail with...
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Diageo Contributes €13bn Annually To Europe’s Economy, Study Finds
Drinks giant Diageo contributes over €13 billion to Europe’s economy every year, creating jobs for over 200,000 people, a new report from Oxford Economics showed. The maker of Johnnie Walker,...
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PET Kupa and Diageo exceeded all expectations with their joint waste disposal campaign
The two-year waste elimination action program launched by Diageo and PET Kupa in the spring of 2022, which focused on the Subcarpathian region of Tisza in Ukraine, is proving to...
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Diageo’s Eastern European marketing director opened the region’s first luxury pop-up liquor store
Diageo Hungary and Zwack Unicum Nyrt. celebrated the capital’s first luxury pop-up liquor store with an exclusive opening and illustrious guests. Visitors to the high-end showroom can not only choose...
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Diageo Launches Responsible Drinking Campaign
Spirits giant Diageo has launched a new global responsible drinking campaign, The Magic of Moderate Drinking, to encourage consumers to drink responsibly over the festive period. Diageo has created a...
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Diageo and Attraction Látványszínház draw attention to never drive drunk with a joint campaign film
Drunk driving remains a serious problem worldwide. Based on data from the KSH, in 2022 there were 14,748 road accidents causing personal injury in Hungary, of which 1,195 were caused...
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Inspirational women
One of Johnnie Walker’s latest initiatives, called Keep Walking Hungary, aims to support women’s empowerment by telling the stories of today’s female “superheroes”, such as Bori Péterfy, Anna Eszter Szabó...
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Captain Morgan Launches Alcohol-Free Beverage
Diageo has announced the launch of Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the brand’s Original Spiced Gold. The drink will be rolled out in Great Britain from...
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