Tag "Diageo"
Budapest Cocktail Week
Date: 2024-11-03 18:03:10
Bringing together well-known and respected professionals in the world of drinks and cocktail lovers, 41 Budapest bars were present at the Budapest Cocktail Week in early October, showcasing their cocktail...
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Diageo gives Guinness 0.0 a €30m boost
Date: 2024-10-31 09:25:34
Drinks giant Diageo has declared its commitment to almost double the St. James’s Gate site’s production of Guinness 0.0 to 176 million pints per year. The Guinness owner has announced...
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Diageo to expand factory in Indonesia
Date: 2024-10-16 09:37:56
The construction will add 8,800 square metres to the spirits production site in Tabanan, Bali. Diageo is expanding a spirits manufacturing facility in Indonesia that supplies a clutch of markets...
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Diageo trials spirit bottle refill station in Ireland
Date: 2024-10-10 09:38:58
The trial of the integrated keg and bottle dispenser is taking place in select bars in Dublin city. Diageo is trialling a keg system for refiling spirit bottles in Ireland...
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DIAGEO made an exciting announcement for the celebration of cocktail fans
Date: 2024-10-03 12:01:07
The most famous bars of Budapest and the most outstanding bartenders of the domestic cocktail world dazzled the interested parties with special cocktail creations within the framework of this year’s...
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Diageo acquires nonalcoholic spirits brand Ritual
Date: 2024-10-02 09:56:34
The company is expanding its presence in the zero-proof beverages market with a brand that sells alternatives to gin, whiskey and tequila. Alcohol giant Diageo announced its purchase of Ritual...
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Diageo sells Pampero Rum to Gruppo Montenegro
Date: 2024-09-18 09:15:37
Italian spirits and food company Gruppo Montenegro has expanded its portfolio with the acquisition of Pampero rum from Diageo. Pampero is one of the leading Venezuelan rum brands with an...
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Unusual formats
Date: 2024-09-17 10:06:52
Paper bottle packaging is still in a test phase in the world of alcoholic beverages. Nagy márkák kerültek papírpalackba az elmúlt 3 évben This article is available for reading in...
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6 tips from Diageo for responsible alcohol consumption
Date: 2024-08-07 12:02:37
Summer is in full swing, the time for outdoor events, gatherings of friends, joint barbecues and, of course, summer festivals. This week also marks the start of the Sziget Festival,...
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Campari warns of impact of bad weather, agave contracts on margin
Date: 2024-07-31 09:38:01
Italian spirits group Campari warned that its ability to expand gross margin this year would likely be impacted by “some temporary headwinds” after its first-half adjusted operating profit rose 2.1%...
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Weak results and falling shares: Diageo faces challenges
Date: 2024-07-30 11:13:47
The world’s largest spirits company group, Diageo, shocked investors with unexpectedly weak quarterly results. The company blames the decline on weak consumption and inflation in the Americas. Diageo’s sales fell...
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The Dance of Responsibility – Video of the Day
Date: 2024-07-01 08:59:09
The joint campaign against drunk driving by Diageo and Attraction continues with the touching one-minute film Dance of Responsibility. The film has been seen in 45 countries worldwide, with more...
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Guinness becomes official partner of premier league
Date: 2024-06-13 09:30:40
Diageo-owned beer brand Guinness has become the official partnership of the Premier League, replacing Budweiser. The four-year agreement, which kicks off for the 2024/25 season, will see Guinness become the “Official Beer...
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Diageo was the main sponsor of the domestic round of the Young Cannes Lions international creative competition
Date: 2024-04-24 11:47:29
This year, Diageo was also the main sponsor of the domestic round of the Young Cannes Lions international creative competition, where young talents from the marketing communication and advertising professions...
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Diageo strengthens presence in the RTD drinks market with new Captain Morgan cocktail
Date: 2024-04-04 11:04:32
Products in Diageo’s 5.8% ABV Captain Morgan Sliced RTD cocktail line are available in four flavours – pineapple daiquiri, strawberry margarita, passionfruit hurricane and mango mai tai. The new range...
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Diageo tests aluminium bottle for Baileys
Date: 2024-03-25 09:06:52
Diageo said it will make “over 30,000” of the aluminium bottle edition available for purchase. Diageo’s efforts to make its packaging more environmentally sustainable have continued with the test launch...
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Diageo steers Captain Morgan further into RTD with cocktail launch
Date: 2024-02-29 09:18:03
The spiced rum brand is launching its first malt-based beverage item as it seeks a greater presence in the growing canned spirits space. Beverage giant Diageo is setting sail with...
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Diageo Contributes €13bn Annually To Europe’s Economy, Study Finds
Date: 2024-02-12 09:40:39
Drinks giant Diageo contributes over €13 billion to Europe’s economy every year, creating jobs for over 200,000 people, a new report from Oxford Economics showed. The maker of Johnnie Walker,...
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PET Kupa and Diageo exceeded all expectations with their joint waste disposal campaign
Date: 2024-01-31 11:47:42
The two-year waste elimination action program launched by Diageo and PET Kupa in the spring of 2022, which focused on the Subcarpathian region of Tisza in Ukraine, is proving to...
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Diageo’s Eastern European marketing director opened the region’s first luxury pop-up liquor store
Date: 2023-12-14 11:14:17
Diageo Hungary and Zwack Unicum Nyrt. celebrated the capital’s first luxury pop-up liquor store with an exclusive opening and illustrious guests. Visitors to the high-end showroom can not only choose...
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Diageo Launches Responsible Drinking Campaign
Date: 2023-12-06 09:03:21
Spirits giant Diageo has launched a new global responsible drinking campaign, The Magic of Moderate Drinking, to encourage consumers to drink responsibly over the festive period. Diageo has created a...
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Diageo and Attraction Látványszínház draw attention to never drive drunk with a joint campaign film
Date: 2023-10-05 11:34:45
Drunk driving remains a serious problem worldwide. Based on data from the KSH, in 2022 there were 14,748 road accidents causing personal injury in Hungary, of which 1,195 were caused...
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Inspirational women
Date: 2023-09-20 10:41:20
One of Johnnie Walker’s latest initiatives, called Keep Walking Hungary, aims to support women’s empowerment by telling the stories of today’s female “superheroes”, such as Bori Péterfy, Anna Eszter Szabó...
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Captain Morgan Launches Alcohol-Free Beverage
Date: 2023-09-12 09:36:27
Diageo has announced the launch of Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the brand’s Original Spiced Gold. The drink will be rolled out in Great Britain from...
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Diageo and Waitrose team up to grow space for alcohol-free
Date: 2023-08-09 09:06:26
A new partnership with Diageo will see Waitrose grow the amount of shop space across its estate dedicated to alcohol-free drinks by 60%. The upmarket grocer will introduce dedicated areas...
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Make the most of Sziget!
Date: 2023-08-08 08:28:48
Diageo, the world’s leading producer and distributor of alcoholic beverages, has collected some useful and practical tips to ensure that the Sziget experience remains unforgettable, and reminds you that it...
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Flavours waiting to be discovered
Date: 2023-07-13 16:10:59
Good tequila has its own character even without aging This article is available for reading in Trade magazin 2023/6-7. Data from 2022 reveal that sales of spirits made from agave...
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Inspiring women
Date: 2023-07-07 08:59:54
Johnnie Walker’s exciting new campaign showcases inspiring women, highlights their stories, sets a positive example and provides a solid foundation for development. Names such as Bori Péterfy, Anna Eszter Szabó...
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Johnnie Walker walks hand in hand with MyForest towards a greener future
Date: 2023-06-13 11:30:40
Johnnie Walker, as part of its commitment to reducing its carbon footprint and protecting the natural resources used to make its award-winning whiskeys, is removing the gift box from some...
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Diageo has agreed to launch a five-year digital transformation program with SAP and IBM
Date: 2023-05-25 12:19:21
Diageo, known for the production and distribution of world-famous beverage brands, has launched a program to completely modernize its IT environment. Diageo, which owns brands such as Guinness, Smirnoff and...
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