The Dance of Responsibility – Video of the Day

The joint campaign against drunk driving by Diageo and Attraction continues with the touching one-minute film Dance of Responsibility. The film has been seen in 45 countries worldwide, with more than 10 million views.

The campaign launched in 2023, supported by the ORFK National Accident Prevention Committee (ORFK-OBB) and world champion motorcycle racer Gábor Talmácsi, has the primary goal of significantly reducing the number of alcohol-related accidents in Hungary.
The urgency and importance of action against drunk driving is also supported by the Hungarian statistics of 2023: out of 14,355 road accidents involving personal injuries, 1,016 were the result of drunk driving. Despite the zero tolerance in Hungary, the problem becomes even more relevant with the arrival of the summer period, as it may be harder for some people to say no to a drink during festivals and outdoor gatherings. The Attraction Theater, which became world famous in the Diageo and Britain’s Got Talent talent show, shows with a very unique and spectacular film the serious and often tragic consequences of drunk driving: The video tells the story of a young couple whose bad decision changes their lives forever. life.