Diageo to produce net zero glass bottles by 2030

By: Trademagazin editor Date: 2022. 12. 22. 09:28

Diageo has plans to use a hydrogen-powered furnace to produce glass bottles for its Smirnoff, Captain Morgan, Gordon’s and Tanqueray brands.

The move, which sees Diageo partnering with glass manufacturer Encirc, will see the companies reduce carbon emissions by 90% by using an energy mix of green electricity and low carbon hydrogen.

The new ultra-low carbon hybrid glass furnace, which is based in Elton, Cheshire, will begin glass production in 2027 and by 2030, the aim is for it to produce up to 200 million net zero bottles.

Ewan Andrew, president, global supply & procurement and chief sustainability officer at Diageo, said: “All renewable energy options are important to us and we’d like to see government and industry further accelerating the direct supply of green energy as a mainstream option. Ultimately, we look forward to a world where people can enjoy their favourite drinks from zero carbon glass bottles.”

Adrian Curry, managing director of Encirc added: “Glass is an incredible material being infinitely recyclable and chemically inert. It has been around since 3500 BC and has never been produced in this way. This is about protecting glass as a material by addressing the carbon challenge.”

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