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Trade Marketing Club special award: Nestlé Hungária Kft. Nestlé breakfast cereals – Cheerios Oats campaign
As a reaction to the dynamic growth of the oat segment in the muesli category, Nestlé launched the Nestlé Cheerios Oats product range. These products contain wholemeal oat and primarily target...
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New innovations, expanding portfolio
White Lake Kft. is the distributor of Leerdammer cheese, which was developed 40 years ago by two Dutch cheese masters. It is one of Europe’s biggest cheese brands and Kornél Temesvári, managing...
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HoReCa category, GOLD MEDAL: WeAre Advertising Agency Kft. – Brown-Forman Welcome to Lynchburg!
Between 20 October 2016 and 10 January 2017 a pop-up bar was built in Budapest to celebrate the 150th birthday of Jack Daniel’s whiskey. The bar was waiting for guests with various...
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Pöttyös will celebrate its 50th birthday next year
FrieslandCampina is a Dutch cooperative owned by nearly 19,000 farmers and the dairy products they make are the results of internal processes only – ‘from grass to glass’. Ferenc Szecskó, marketing...
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Online category, GOLD MEDAL: SPAR Magyarország Kft. – Greenroom Kft. – The butcher’s tale
The creative concept of the collective donation game was based on the following idea: if the meat can travel from the processing plant to SPAR stores in 24 hours, it...
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A pioneer of development in the world of HR
Randstad Holding is the second biggest human resources service provider in the world. The company is the market leading recruitment agency in both the Netherlands and Hungary – informed Sándor Baja,...
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Non-food category, GOLD MEDAL: Henkel Magyarország Kft. – Party with Style!
Henkel’s 12 cosmetics brands are present in the market with 656 products. The campaign’s goal was to stand out from the crowd of products, using the 4P+4E strategy – let’s give...
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Decades of domestic and international experience
Aegon Hungary General Insurance Company Zrt. has been in the majority ownership of Dutch company Aegon since 1992. PR director Edit Drevenka told our magazine that the Hague-based company is present in...
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2017: the year of innovations
HEINEKEN Hungária Breweries Zrt. is proud of its Dutch roots and the company’s family background. Communications manager Kata Bors told that more than 70,000 employees in more than 70 countries are working...
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Drink category, GOLD MEDAL: Rewart Kft., Coca-Cola Magyarország Szolgáltató Kft., Coca-Cola HBC Magyarország Kft. Coca-Cola – Are you thirsty for the internet? 2.0 – Drink and download!
Between 1 August and 30 November 2016 shoppers could find a code on the packaging of Coca-Cola red, zero and light products. The code gave them free Vodafone data use instantly...
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Premium quality cheese varieties
ERU Food Trading Kft. is the distributor of a wide range of high-quality Dutch cheese products. Managing director András Lengyel informed us that Dutch parent company Royal ERU is present in many...
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The Netherlands is the home of delicious cheese varieties
Dutch cuisine has many peculiar characteristics and in addition to Dutch flavours, the cuisines of several countries are present in the country, with Indonesia having an especially strong presence, thanks...
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More and more new OTC products
According to Boglárka Dezse, marketing leader of Béres Gyógyszergyár Zrt., the market of OTC drugs (products that can be bought without a prescription) and dietary supplements transformed considerably in recent...
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Retail category, GOLD MEDAL: Rossmann Magyarország Kft. and Human Telex Advertising Agency – Raise the anchor!
The goal of the campaign that started in the spring of 2016 was to make the Rossmann brand younger and its image trendier. There were two main target groups: 18-25 year...
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Healthy is the new sexy
According to a WHO report, two thirds of Hungarians are overweight. However, only half of Hungarians think that they have a weight problem – reveals a study by Nielsen. The...
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Slaughter pig prices at a peak
In June 2017 agricultural production prices increased by 2.5 percent from the level of June 2016 – reported the Central Statistical Office (KSH). This rise was the result of the...
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Food category, GOLD MEDAL: FrieslandCampina Hungária Zrt. – Pöttyös Olympic supporter card
Iconic brand Pöttyös has been around for nearly 50 years and it is one of the most popular brands in Hungary. In 2016 Pöttyös joined forces with the Hungarian Olympic Committee,...
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Retail was flying high in June
In June 2017 like-for-like retail volume sales augmented by 5.5 percent; adjusted for calendar effects, the sales growth was 6 percent – reported the Central Statistical Office (KSH). Food and...
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Advances from EU funding are now paid sooner
According to GKI Economic Research Zrt., Hungary’s economy grew faster than expected in the 1st quarter of 2017. This growth slowed down a little in April but speeded up again...
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Beef’s price is rising slowly
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) revealed that on the 27th week of 2017 eggs cost EUR 1.16 at the place...
Read moreFM: The Hungarian vine and wine sector is in a moment of impetus
The Hungarian vine and wine sector is under development, which is also supported by the fact that the Hungarian exports of wine was 26 percent more in volume and 18...
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Fazekas: the effect of eastern opening can be detected in agricultural exports
The impact of eastern opening can be detected in agricultural exports. For example the exports of pork to China have expanded to one and a half and the Far Eastern...
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KSH: the number of employees has increased further
During the three-month period from early May to the end of July, the average number of employees was 4 million 434 thousand, 62 thousand more than a year before. Compared...
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Nébih: every second passenger attempted to pass with forbidden meat product through the Ukrainian border
The officers of the National Tax and Customs Administration (NAV) and the National Food Chain Safety Office (Nébih) found forbidden meat product at every second passenger who attempted to pass...
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The economic sentiment of the euro area is on a ten-year peak
The economic climate in the euro area in August strengthened to a more than ten-year peak. According to a report issued Wednesday by the European Economic and Financial Affairs (EcFin),...
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‘The most successful promotion of 2016’ – gold medal and special award winners
The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...
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Everything that can make shopping more comfortable
Our magazine asked market players how in-store space can meet the requirements of the digital age, environmental protection and complex consumer needs? Edit Nagy, sales director of WANZL Magyarország Kft. told...
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Price-sensitive consumers and promotions: best friends forever
According to Nielsen’s Shopper Trends study, in 2015 Hungarian households spent HUF 40,300 on groceries, but by 2016 this sum grew to HUF 42,800 (half of which is used to...
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Nielsen: Hungarian retail trade has accelerated
Retail turnover in Hungary grew by 6.4 percent in the second quarter of 2017, compared to the same period of the previous year on the food and chemical market measured...
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The blue grape harvest has begun in Villány, the quality of the crop is very good
The blue grape harvest has begun in Villány five days earlier than normal because of the warm weather. The quality is pretty good, the volume is expected to be around...
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