POPAI meeting at Coca-Cola
POPAI Association members gathered at the Coca-Cola HBC Magyarország headquarters in Dunaharaszti on 9 May. Csaba Veres, in-store and event activation manager of Coca-Cola HBC was the host, who gave a guided tour to association members around the factory. Later presentations followed about the online sales and in-store digitalisation strategies of the company – the three speakers were head of e-commerce Attila Kurucz and marketing asset manager Tamás Harmati form CCHBC, and Gergő Bognar commercial director from Béflex. //
Related news
The automotive industry and SAP are racing towards the digital future together
We can witness remarkably fast changes in the automotive industry…
Read more >Corporate tech beyond AI: optimization and risk management will come to the fore this year
While nearly 90% of large companies worldwide are currently on…
Read more >Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >