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Seven changing consumer behaviors
An abrupt shift in consumer attitudes has resulted in significant behavioral changes that have ramifications across the commerce landscape. In this new reality, a consumer-first orientation to solution development is...
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Return of instore promotions
Promotions are loved by shoppers. The events of recent months, the panic stocking up, out of stocks, the expansion of the sales area due to the social distancing, the time...
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Packaging Industry ‘Susceptible, But Not Immune’ To COVID-19 Disruptions: Moody’s
A new report by Moody’s has found that the packaging sector in Europe by and large has had low exposure to the COVID-19 pandemic, although some companies are more vulnerable...
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US video game sales hit historic high
Total industry consumer spending on video gaming in the U.S. reached a record $10.86 billion in the first quarter of 2020 (January– March), according to the Q1 2020 Games Market...
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Brand building in the labor market during and after coronacrisis
How to continue employer branding? Is it possible to talk about employer branding during the global crisis? Among other things, these issues will be addressed at the Branding in the...
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Brands returning
Coca-Cola will restart its marketing efforts soon after pressing pause during coronavirus lockdowns. They operated largely in the digital space over the past few months. The brand took the decision...
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Vietnam Rice Export Prices Scale Eight-Year Peak As Rains Hamper Harvest
Vietnamese rice export prices hit their highest in more than eight years as traders struggled to meet rising demand and heavy rains hampered harvest in the Mekong Delta. Rates for...
Read moreAdidas and Allbirds team up to reduce footwear industry’s carbon footprint
Adidas and shoes retailer Allbirds have teamed up to launch a project to accelerate solutions in reducing the 700M metric tons of carbon dioxide emitted by the footwear industry each...
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“Race to Zero”: Nestlé supports acceleration of resilient zero-carbon recovery
Nestlé has joined “Race to Zero,” a global campaign that seeks to mobilize leadership and support from businesses, cities, regions and investors for a healthy and resilient zero-carbon recovery in...
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(HU) Business Dinner 2020: „Ilyen durva padlófékre nem kell még egyszer számítani”
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Scandals in marketing
The traditional June TMK grill party was held online on June 4, 2020. The exciting topic was explained by well-known and recognized experts in the field, Ildikó Fazekas (ÖRT), Zsófia...
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Grocery shopping online in China booms, even after stores reopen
Grocery shopping online is poised for explosive growth in China, with more than half consumers saying they are buying more online even after stores reopen. According to research by GlobalData,...
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(HU) Összefoglaló a szabadtéri rendezvények megtartását és az utazási szolgáltatásokat érintő szerződésekre vonatkozó speciális szabályokról
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Tech savvy millennials: How many tech terms do they know?
While Generation Z have been hailed masters in all things ‘technical’, can the same be said about millennials? With many of us working from home, many millennials they are now...
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Let your shop be a StarStore
Trade magazine is announcing a StarStore (formerly known as SuperStore) competition this year. The StarStore competition has a chance to start with sales points where the design best suits the...
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Walmart joins secondhand resale
Beginning 27. May, Walmart is offering some 750,000 pre-owned women’s and children’s clothing, accessories, footwear and handbags through a new partnership with resale site ThredUp. Free returns can be made...
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(HU) Figyelem, Trade Marketing Klub ONLINE JÚNIUSBAN!
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(HU) A tenger helyett vidékre vágynak a magyarok – állapítja meg az MTÜ legújabb kutatása
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Farmer car market opens in the otskirts of Bag
A producer car market will open on Saturday in the otskirts of Bag – was said on M1 news channel. Konrád Istvánné, president of the Hungarian Market Cooperative told M1...
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Farmers are preparing for the Farmer Expo
After many interested telephone calls, encouragements, thorough deliberations and lengthy consultations, it was decided that the V-Trade Kiállítások Kft. (V-Trade Exhibitions Ltd.) will organize the 29th Farmer Expo from 18...
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European wine consumption is declining
According to forecasts, wine consumption in the European Union will decrease by about 8 percent this season due to the coronavirus epidemic – we read on blog.syngenta.hu. The closure of...
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Safety refrigerator – Video of the day
This structure is certainly the invention of a man whose belongings have often disappeared from a regular fridge. Gepostet von Ислам Кертиев am Mittwoch, 13. Mai 2020...
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The Hungarian Marketing Association strengthens its professional representation with a new presidency
This year, the thirty-year-old, patinated Hungarian Marketing Association (MMSZ) not only professes, but also practices, that the role of the marketing profession is to keep the economy moving, to support...
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The most popular horticultural exhibition in London has moved to the internet
The Chelsea Flower Show, London’s most popular horticultural exhibition, has opened its doors online. Photo: rhs.org.uk The long-established horticultural exhibition is opened every year by members of the royal family,...
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Nestlé To Build New Plant-Based Food Facility In China
Food giant Nestlé announced plans to spend CHF100 million (€94.4 million) on expanding its manufacturing footprint in China to include a new plant-based food facility and widen its production lines....
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Chaos, privacy fears as Bangkok malls reopened
In Bangkok, consumers rushed to return to shopping as usual from Sunday following two months of restricted movement, with most venues requiring the use of hand disinfectant and fask masks...
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With the support of Riska, BSI organizes a Virtual Running Weekend
It is extremely important for the Hungarian dairy producer, Alföldi Tej Kft., to support a health-conscious lifestyle and to promote the joy of exercise even during the coronavirus pandemic. The...
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Life beyond Covid-19 according to Nielsen
Governments around the world are edging toward plans to exit mass population lockdowns, albeit at different speeds and in different ways, but the persistent questions for business are around what...
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