Company and Personal News

(HU) 10 milliós bírság a Danone-nak

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(HU) Polip, lazac jótékonyságból

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Euronics expanding in Budapest

Euronics opened its fourth store in Budapest on 9. November. The new concept of the chain is reflected in the 550 sqm store space, innovative products are given special attention....

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Successful tableware campaign by SPAR

Even SPAR experts were astonished by the incredible success of their tableware campaign. The result of the promotion lasting four months was equal to the annual WMF pot consumption of...

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Kométa to export to South Korea

Kométa is the only company in the industry to have retained its license to export meat products to South Korea. az iparágban egyedüliként őrizte meg húsexport-jogát Dél-Koreába. According to the...

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Question:

The most notable scandal of the recent period was probably the Megatrade business. The responsibility of retailers in connection with the scandal, as well their preparedness to avoid such tricks...

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4 in1 voucher from Sodexho Pass

Sodexho Pass Hungária Kft. has appeared with a universal gift voucher in the market. Vouchers issued up till now could be used in four areas: electronics and home equipment, books...

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Answer:

According to decree no. 178/2002/EK, and Hungarian legislation about food, all members of the supply chain (producer, processor, retailer) bear responsibility for the products they buy and sell. All participants...

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VOSZ muscling up with savings banks

The National Association of Entrepreneurs and Employers have signed an agreement about collaboration with the National Association of Savings Banks and with Magyar Takarékszövetkezeti Bank Zrt. According to the agreement,...

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New warehouse for Lekkerland

Lekkerland Hungary has moved into its new, 7700 sqm, modern warehouse built in Harbourpark Budapest. New contracts signed with OMV, Lukoil and Jet Conoco made this relocation necessary. The Hungarian...

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4 new tools in the IMIGe portfolio

IMIGe Hungária Kft. introduced four new advertising surfaces in TESCO hyper markets at the end of the year. External glass walls are excellent for brand awareness campaigns and internal walls...

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Creating a tradition and a co-brand card

Three banks stole the show at the night of the ”MasterCard – Bank of the year” awards. The most important categories were: current account keeping bank of the year, most...

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Wincanton web site with case studies

In addition to comprehensive information, a number of case studies are also available at the new, dynamic, Hungarian web site of Wincanton. These serve to illustrate the applications for the...

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Metro stores to be remodelled

The first remodelled Metro store was opened in Budaörs at the end of last year. All Metro stores will be remodelled in the forthcoming years. As a result of remodelling,...

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Joint action against counterfeit of branded products

The Hungarian Brands Association and the National HQ of the Customs Office have signed an agreement about co-operation in the fight against illegal business activities, such as counterfeit of branded...

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Everything about palinka

The renovated museum and shop of Zwack Unicum Nyrt. in Kecskemét was opened half a year ago. Visitors can find out everything there is to know about the past and...

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Sweeties for our eyes

Storck Hungária Kft. is one of the major companies in the sweetie category with the Merci and Toffifee brands. We wanted to find out what special merchandising tools they use...

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Conference about ideas and experience

Competition getting ever tougher in all categories, growth opportunities becoming more scarce and radical cost reductions call for new ideas every day to bring tangible results at minimal costs. Trade...

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Aldi will not stop before 400

According to Világgazdaság, Aldi is planning to set up 5 regional logistic centres and 400 stores with an investment of EUR 1,3 billion in Hungary. Their first discount store will...

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Strategy based on three pillars

Nation-wide presence, 22 stores, expanding logistic capacity, and extraordinary attention for customers – these are all elements of the market strategy of Interfruct Kft. The HoReCa strategy of Interfruct is...

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EMBALLAGE 2006: practical ideas, design, environment

The professionals of the packaging, advertising, and food industries focused their attention on Paris in the autumn of 2006. An incredible number of international participants and guests attended the SIAL,...

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23 million collected by Reál in two months

This is the fourth consecutive year that Reál Hungária Élelmiszer Zrt. has held a two-month promotion for collecting charities. This year, HUF 23 million have been collected for sick children...

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Butter cream as seen by IMIGe

A survey prepared by Szonda Ipsos in the summer of 2006 examined the composition of consumers in Tesco stores according to certain demographic criteria and the effectiveness of advertising tools...

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