World's first FSC-certified Tetra Pak packages hit Sainsbury's shelves

By: trademagazin Date: 2008. 01. 08. 00:00

Tetra Recart is the first Tetra Pak package with a label of certification by the Forest Stewardship Council (FSC).

FSC is an international organisation which sets standards for responsible forest management.

Weighing in at just 18g – compared to 50-200g for competitive packages, the Tetra Recart™ package, can be recycled, is more efficient to store and is more spaceefficient to transport. Sainsbury's is the first supermarket in the world to stock the Tetra Recart package with FSC-certified wood fibre. Sainsbury's will initially use the packaging for its own-label Premium Chopped Tomatoes. As the 21st century alternative to canned foods, the Tetra Recart carton reassures Sainsbury's customers that the paperboard used comes from well-managed forests and controlled sources. The package's rectangular shape also reduces carbon impact, as it is highly efficient during transportation, storage and in distribution, using 33% less space than a can. As well as being two thirds lighter than a tin can, the Tetra Recart as well as other carton packages from Tetra Pak are recyclable, meaning Sainsbury's customers will be buying one of the most sustainable packages on supermarket shelves.

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