Company and Personal News

A new look and more muscular promotional activity from Vöslauer
Date: 2013-02-07 00:23:15

Vöslauer is one of the key brands in the premium segment. Krisztina Papp, marketing and sales assistant of its distributor, IN-FOOD 2000 Kft. told our magazine that sales augmented in...

Brand evolution on a higher level (part 1)
Date: 2013-02-07 00:01:19

Today we already know that the classic ‘knows it-uses it-loyal’ type measurement is not enough in marketing any more. GfK has been researching the evolution of brands, with the help...

Magazine: What do cookbook-worms eat?
Date: 2013-02-06 12:00:00

In bookshop cafés people talk in a low voice, just like in libraries. But the situation is different in bookshops that specialise in cookbooks. What is more, in Singapore’s 25...

Hungarian Organic Wine’s success in Germany
Date: 2013-02-06 11:57:21

The Gajdos Winery's 2009 Cabernet Franc Selection wine has won a grand gold medal at the MUNDUS VINI BioFach International Organic Wine Awards in Germany. The Gajdos Winery is operating...

KSH: The guest traffic of commercial accommodations increased by 8.2 percent in December 2012
Date: 2013-02-06 10:47:40

In December last year 6.1 percent more guest spent 8.2 percent more guest nights in commercial accommodations than a year earlier. In the whole year the growth was 3.6 and...

Tax Advisor: there are also tax-exempt cafeteria benefits this year
Date: 2013-02-06 10:45:49

Most of the domestic companies do not take advantage of the cost-effective elements of thesystem, despite the more aqnd more expensive Cafeteria control system – the MAZARS calls attention. According...

KFC antibiotics-tainted chicken destroyed in China
Date: 2013-02-06 10:19:29

The case of antibiotics-tainted chicken of Yum Brands Inc., parent company of KFC, has been placed on file for investigation, according to a statement from the Shanghai Food and Drug...

I've heard about it, but… 7. – What is soju?
Date: 2013-02-06 10:09:59

Soju is a distilled beverage native to Korea. Its taste is comparable to vodka, though often slightly sweeter due to sugars added in the manufacturing process. It is usually consumed...

If it’s in-store, it has to be Win-Store!
Date: 2013-02-05 23:12:52

Since September 2012 we have been SPAR Hungary’s exclusive in-store media partner. Innovation doesn’t stop in 2013 either: from traditional in-store surfaces shelf communi- cation is the most successful in...

Are your promotions efficient enough? Tesco Collaborative Promo Picker can tell you!
Date: 2013-02-05 23:05:56

Collaborative Promo Picker, the new dunnhumby tool was introduced in October 2012. With the help of the new tool it becomes easier for you to understand why certain offers work...

eisberg – more than just salad!
Date: 2013-02-05 23:02:09

As part of its ‘Think Healthy!’ programme, eisberg Hungary Kft. invited more than 50 people to its 3,000m² production facility in Gyál, among them many kindergarten teachers and journalists. At...

Coop ended 2012 with professional recognitions
Date: 2013-02-05 22:58:25

The CSR Hungary Award was founded in 2008 and rewards responsible and sustainable corporate initiatives. In 2012 Coop won the award in the ‘Common responsibility – common causes – sports...

Magazine: No need for electric current
Date: 2013-02-05 12:00:00

Although they say they were the first, it was not US company Mypressi that manufactured the world’s first portable espresso machine. However, this is the first convenience version, as Mypressi...

Cereals are the source of calcium even without milk
Date: 2013-02-05 11:25:52

Those who regularly consumes cereal for breakfast can bring the required daily amount of vitamins and minerals in right the proportions into their bodies. Thanks to the new recipe thanks...

Together for people in need
Date: 2013-02-05 10:54:05

For SPAR Hungary social responsibility has always been one of the company priorities. The Hungarian Maltese Charity Service has been SPAR’s strategic charity partner for 16 years. One of their...

Kids breakfast with 6 thousand calories
Date: 2013-02-05 10:27:23

A fry-up which weighs the same as a baby has been aptly named the Kidz Breakfast. Tipping the scales at 9lbs, this 6,000 calorie fry-up costs £15 at Jester’s Diner...

The prize show by Maresi cofeemilk and Austria Marketing is over
Date: 2013-02-05 08:44:01

The winners of the prize show by Maresi cofeemilk and Austria Marketing are probably just having fun at the ski-resorts near Villach in the Alpes, or are hiking in the...

Reliable consumer information anywhere, any time
Date: 2013-02-05 05:09:03

Rapidly developing new communication channels, social networks and innovations in mobile technology have drastically changed the way manufacturers and retailers have to reach consumers. GS1 Hungary’s SafeBrand service can be...

Magazine: Cameras are focusing on a sirloin steak
Date: 2013-02-04 12:00:00

The present owners of a 130-year old family butcher shop in Sydney commissioned Dreamtime Australia Design, the designers of top restaurants, to redesign their shop. Owners of the butcher shop...

New Customer Management Director at the METRO Kereskedelmi Kft.
Date: 2013-02-04 11:30:53

Since February 2012, Horváth Imre leads the Customer Management department of METRO Kereskedelmi Kft. Horváth Imre has 12 years of professional experience in trade, trade marketing and brand marketing areas,...

Hungarian director in Unilever’s Central and Eastern European management
Date: 2013-02-04 11:21:17

From December 2012 Carra Anita holds the marketing director post of Unilever's detergent and cosmetics business in Hungary and in 18 countries of the Central and Eastern European region. Carra...

More sustainability accolades for Henkel
Date: 2013-02-04 11:15:39

Henkel has been honored a further three times as a leading proponent of sustainability in its sector – both within Germany and in comparison with its international peers. And the...

I've heard about it, but… 6. – What is horchata?
Date: 2013-02-04 10:57:44

Horchata is the name of several kinds of traditional beverages, made of ground almonds, sesame seeds, rice, barley, or tigernuts (chufas). In Spain, it usually refers to orxata de xufa...

Magazine: Carbonated vodka
Date: 2013-02-01 12:00:00

The first such drink was UK’s O2 in 2003 and it was called the champagne of vodkas for a long time. Camitz from Sweden is probably more well-known in Hungary:...

Seven hundred million HUF capital increase at the Gyulahús Kft.
Date: 2013-02-01 11:55:03

The local government of Gyula carries out a seven hundred million HUF worth capital increase at the Gyulahús Kft.. The Gyulahús Kft. is 100 percent owned by the local government...

Colgate-Palmolive’s after-tax profit increased in the last quarter
Date: 2013-02-01 10:55:28

The Colgate-Palmolive beauty company’s fourth quarter after-tax profit in 2012 was slightly above the expectations. After-tax profit increased by 1.4 percent, compared to last year, partly due to the implemented...

Chocolate paper or cigarette butt: Terracycle recycles everything
Date: 2013-02-01 10:51:52

Tom Szaky, the young leader of Terracycle has started the cigarette butt recycling program as the first in the world, which will be introduced among others in Hungary after Canada,...

The homeless in Japan prefer McDonald's for the night
Date: 2013-02-01 10:50:42

Due to the country's economic problems a lot of middle-aged people are loosing their livelihoods and houses in Japan. A growing number of those who are unemployed for a long,...

(HU) Az elmúlt öt év legnagyobb vendégforgalmát érte el a Büki Gyógyfürdő
Date: 2013-02-01 10:38:55

...

I've heard about it, but… 5 – What is miso?
Date: 2013-02-01 10:27:09

Miso soup is a traditional Japanese soup consisting of a stock called “dashi” into which softened miso paste is mixed. Many ingredients are added depending on regional and seasonal recipes,...

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Company and Personal News

A new look and more muscular promotional activity from Vöslauer Date: 2013-02-07 00:23:15

Brand evolution on a higher level (part 1) Date: 2013-02-07 00:01:19

Magazine: What do cookbook-worms eat? Date: 2013-02-06 12:00:00

Hungarian Organic Wine’s success in Germany Date: 2013-02-06 11:57:21

KSH: The guest traffic of commercial accommodations increased by 8.2 percent in December 2012 Date: 2013-02-06 10:47:40

Tax Advisor: there are also tax-exempt cafeteria benefits this year Date: 2013-02-06 10:45:49

KFC antibiotics-tainted chicken destroyed in China Date: 2013-02-06 10:19:29

I've heard about it, but… 7. – What is soju? Date: 2013-02-06 10:09:59

If it’s in-store, it has to be Win-Store! Date: 2013-02-05 23:12:52

Are your promotions efficient enough? Tesco Collaborative Promo Picker can tell you! Date: 2013-02-05 23:05:56

eisberg – more than just salad! Date: 2013-02-05 23:02:09

Coop ended 2012 with professional recognitions Date: 2013-02-05 22:58:25

Magazine: No need for electric current Date: 2013-02-05 12:00:00

Cereals are the source of calcium even without milk Date: 2013-02-05 11:25:52

Together for people in need Date: 2013-02-05 10:54:05

Kids breakfast with 6 thousand calories Date: 2013-02-05 10:27:23

The prize show by Maresi cofeemilk and Austria Marketing is over Date: 2013-02-05 08:44:01

Reliable consumer information anywhere, any time Date: 2013-02-05 05:09:03

Magazine: Cameras are focusing on a sirloin steak Date: 2013-02-04 12:00:00

New Customer Management Director at the METRO Kereskedelmi Kft. Date: 2013-02-04 11:30:53

Hungarian director in Unilever’s Central and Eastern European management Date: 2013-02-04 11:21:17

More sustainability accolades for Henkel Date: 2013-02-04 11:15:39

I've heard about it, but… 6. – What is horchata? Date: 2013-02-04 10:57:44

Magazine: Carbonated vodka Date: 2013-02-01 12:00:00

Seven hundred million HUF capital increase at the Gyulahús Kft. Date: 2013-02-01 11:55:03

Colgate-Palmolive’s after-tax profit increased in the last quarter Date: 2013-02-01 10:55:28

Chocolate paper or cigarette butt: Terracycle recycles everything Date: 2013-02-01 10:51:52

The homeless in Japan prefer McDonald's for the night Date: 2013-02-01 10:50:42

(HU) Az elmúlt öt év legnagyobb vendégforgalmát érte el a Büki Gyógyfürdő Date: 2013-02-01 10:38:55

I've heard about it, but… 5 – What is miso? Date: 2013-02-01 10:27:09

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