Company and Personal News

Intelligent companies

According to Ernő Ferenc Jancsich, an expert with Xapt Kft. the food industry creates a great challenge for business management software in the fields of base material supply and production....

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IT-audit: hardly known in Hungary, almost an obligatory routine abroad

Firms that have their IT systems audited from time to time can save significant amounts of money from their IT budget. Still, in Hungary one quarter of companies doesn’t use...

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Production restarted in the meat plant in Gyula

Quality food production has a great future in Hungary, Fazekas Sándor Rural Development Minister said on Wednesday in Gyula, where he visited the meat plant with Budai Gyula, Minister of...

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Brandbank Hungary has been launched

The Brandbank, that was founded 14 years ago is present in several European countries has been launched in Hungary too at the end of last year. The company's main profile...

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Magazine: OK or KO: will Dairy Queen enter Hungary?

Dairy Queen didn’t give up its plan of entering Central Europe. Last October, when the company placed its partner seeking ad for the second time. The problem is that the...

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I've heard about it, but… 8. – What is tex-mex?

“Tex-Mex” (portmanteau of Texan and Mexican) is a term describing a regional American cuisine that blends food products available in the United States and the culinary creations of Mexican-Americans influenced...

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Fast Food Restaurant for Kids: Chuck E. Cheese’s targets Hungary

(HU) nchse-alapon...

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Makó plans to build on multi-day tourism

The Hagymatikum bath complex in Makó expects more than 200 thousand guests in 2013. The complex has an annual 470 million HUF budget – Nagy Nándor the director of spa...

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Ten billion HUF from Széchenyi Rest Card

At the moment, the Széchenyi Rest Card does not seem to be a success story. According to the datas of the Central Statistical Office (KSH) last year the revenues of...

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New type fun for our kids – Video of te day

The concept is a sit-down pizza restaurant, complemented by arcade games, amusement rides, an animatronic show, and other diversions, such as climbing equipment, tubes, and slides − all mainly directed...

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Detergents, softeners: this is the age of rationalising

This year both detergent and softener volume sales plunged by 10 percent. Softeners: the number of buyers fell considerably (the category’s penetration lowered from 68 to 65 percent from one...

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Old and new tricks in washing

Anna Siba, brand manager of Henkel Hungary’s detergents and household cleaners division is of the view that some consumers still wash their clothes driven by their old habits, but at...

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A new look and more muscular promotional activity from Vöslauer

Vöslauer is one of the key brands in the premium segment. Krisztina Papp, marketing and sales assistant of its distributor, IN-FOOD 2000 Kft. told our magazine that sales augmented in...

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Brand evolution on a higher level (part 1)

Today we already know that the classic ‘knows it-uses it-loyal’ type measurement is not enough in marketing any more. GfK has been researching the evolution of brands, with the help...

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Magazine: What do cookbook-worms eat?

In bookshop cafés people talk in a low voice, just like in libraries. But the situation is different in bookshops that specialise in cookbooks. What is more, in Singapore’s 25...

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Hungarian Organic Wine’s success in Germany

The Gajdos Winery's 2009 Cabernet Franc Selection wine has won a grand gold medal at the MUNDUS VINI BioFach International Organic Wine Awards in Germany. The Gajdos Winery is operating...

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KSH: The guest traffic of commercial accommodations increased by 8.2 percent in December 2012

In December last year 6.1 percent more guest spent 8.2 percent more guest nights in commercial accommodations than a year earlier.  In the whole year the growth was 3.6 and...

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Tax Advisor: there are also tax-exempt cafeteria benefits this year

Most of the domestic companies do not take advantage of the cost-effective elements of thesystem, despite the more aqnd more expensive Cafeteria control system – the MAZARS calls attention. According...

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KFC antibiotics-tainted chicken destroyed in China

The case of antibiotics-tainted chicken of Yum Brands Inc., parent company of KFC, has been placed on file for investigation, according to a statement from the Shanghai Food and Drug...

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I've heard about it, but… 7. – What is soju?

Soju is a distilled beverage native to Korea. Its taste is comparable to vodka, though often slightly sweeter due to sugars added in the manufacturing process. It is usually consumed...

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If it’s in-store, it has to be Win-Store!

Since September 2012 we have been SPAR Hungary’s exclusive in-store media partner. Innovation doesn’t stop in 2013 either: from traditional in-store surfaces shelf communi- cation is the most successful in...

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Are your promotions efficient enough? Tesco Collaborative Promo Picker can tell you!

Collaborative Promo Picker, the new dunnhumby tool was introduced in October 2012. With the help of the new tool it becomes easier for you to understand why certain offers work...

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eisberg – more than just salad!

As part of its ‘Think Healthy!’ programme, eisberg Hungary Kft. invited more than 50 people to its 3,000m² production facility in Gyál, among them many kindergarten teachers and journalists. At...

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Coop ended 2012 with professional recognitions

The CSR Hungary Award was founded in 2008 and rewards responsible and sustainable corporate initiatives. In 2012 Coop won the award in the ‘Common responsibility – common causes – sports...

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Magazine: No need for electric current

Although they say they were the first, it was not US company Mypressi that manufactured the world’s first portable espresso machine. However, this is the first convenience version, as Mypressi...

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Cereals are the source of calcium even without milk

Those who regularly consumes cereal for breakfast can bring the required daily amount of vitamins and minerals in right the proportions into their bodies. Thanks to the new recipe thanks...

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Together for people in need

For SPAR Hungary social responsibility has always been one of the company priorities. The Hungarian Maltese Charity Service has been SPAR’s strategic charity partner for 16 years. One of their...

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Kids breakfast with 6 thousand calories

A fry-up which weighs the same as a baby has been aptly named the Kidz Breakfast. Tipping the scales at 9lbs, this 6,000 calorie fry-up costs £15 at Jester’s Diner...

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The prize show by Maresi cofeemilk and Austria Marketing is over

The winners of the prize show by Maresi cofeemilk and Austria Marketing are probably just having fun at the ski-resorts near Villach in the Alpes, or are hiking in the...

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Reliable consumer information anywhere, any time

Rapidly developing new communication channels, social networks and innovations in mobile technology have drastically changed the way manufacturers and retailers have to reach consumers. GS1 Hungary’s SafeBrand service can be...

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