Company and Personal News

Sweeties for our eyes

Storck Hungária Kft. is one of the major companies in the sweetie category with the Merci and Toffifee brands. We wanted to find out what special merchandising tools they use...

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Sza­mos Mar­ci­pán

A new product from Sza­mos Mar­ci­pán is Má­tyás dessert, a marzipan filled with smooth and silky cream and coated with real chocolate. Package size: 20g/piece, 32pcs/tray, placement: in the cash...

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Aldi will not stop before 400

According to Világgazdaság, Aldi is planning to set up 5 regional logistic centres and 400 stores with an investment of EUR 1,3 billion in Hungary. Their first discount store will...

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Strategy based on three pillars

Nation-wide presence, 22 stores, expanding logistic capacity, and extraordinary attention for customers – these are all elements of the market strategy of Interfruct Kft. The HoReCa strategy of Interfruct is...

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COTY Hun­ga­ry

The new cosmetics product of COTY Hun­ga­ry is an eyelash spiral under the name Rimmel Magnif'Eyes, with a new generation, flexible brush which gives eyelashes 70 per cent mo­re curve...

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23 million collected by Reál in two months

This is the fourth consecutive year that Reál Hungária Élelmiszer Zrt. has held a two-month promotion for collecting charities. This year, HUF 23 million have been collected for sick children...

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Butter cream as seen by IMIGe

A survey prepared by Szonda Ipsos in the summer of 2006 examined the composition of consumers in Tesco stores according to certain demographic criteria and the effectiveness of advertising tools...

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COTY Hun­ga­ry in the Esp­rit

New products from COTY Hun­ga­ry in the Esp­rit range are: Ho­ri­zont (Eau de Toilette, Deo Natural Spray) for women and (Deo Natural Spray, After Shave) for men. A cosmopolitan approach...

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Tesco slowing down in Hungary

Tesco Plc has continued to grow dynamically word-wide: an expansion of 17,9 per cent was reported for the third quarter. The Hungarian retail environment was referred to as becoming even...

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IFE and Foodapest to fuse

According to an agreement signed by Montgomery International and HUNGEXPO Zrt., the two well known trade exhibitions will fuse into a single event under the name IFE FOODAPEST. This will...

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Délhús in merger with PICK

Délhús Zrt. merged with PICK Szeged Zrt. On 30. November. The company will continue to operate under the name PICK Szeged Zrt. The company is expected to operate more cost...

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SPAR at the exhibition

SPAR Magyarország Kft. appeared at the Foodapest exhibition with 700 private label products and the meats and meat products manufactured in its own processing plant. Participation at the exhibition was...

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Szentkirályi past the exams

Szentkirályi Ásványvíz Kft. has passed the most prestigeous, internationally accepted quality assurance exams by the end of 2006. Szentkirályi Ásványvíz begun setting up its quality assurance project in collaboration with...

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Agrana expanding in Bulgaria

The Austrian group Agrana, which plays a major role in the Hungarian sugar industry, has entered the Bulgarian market. They have established a subsidiary and are planning to set up...

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Mihály Hardy is the opinion leader at Tesco’s

With 26 years of experience as a print and television journalist, Mihály Hardy has been appointed the new communications director and spokesman for Tesco’s. Since Tesco’s is one of the...

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Törley a millionaire in Estonia

Törley Pezsgőpincészet is constantly expanding its exports. Estonia is one of the export markets, where Törley champagne has been available for 15 years. Sales are continuously growing, with a 60...

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Fanta: „Even more shapely!”

Coca-Cola Hungary will introduce a new, 2 litre size bottle for Fanta in February 2007. The new, non-reusable bottle will be unique, with its attractive shape that is much easier...

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The First Hungarian at the top of Coca-Cola Company

The board of directors of Coca-Cola Hellenic Bottling Company (CCHBC) has appointed Jozsef Tarsoly managing director as from August 15, with full business responsibility for the company in Hungary. “I...

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Based in Budapest, working internationally

Dezso Visi, the new sales and marketing director of LLP Budapest started his career developing software, later worked as sales director as well as business development director. Although LLP’s offices...

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Hazardous flakes

The Ministry of Agriculture has banned Lidl Magyar­or­szag Keres­kedelmi Bt. from marketing its cinnemon flavoured breakfast flakes sold under the name Little Man Zimtinos Cinnamon, since the level of kumarin...

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HUF 30 million donation from dm

Dm Hungary has collected over HUF 19 million during its half year campaign concluded on 30. September with its „Erezd jol magad!” packages and „egeszsegforintos” products. Having rounded this figure...

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Wincanton expanding capacity

2006 has been a year of growth for the Hungarian venture of Wincanton. Sandor Udvarvolgyi, director of the company told journalists, that their storage capacity has increased by 6.400 square...

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Univer Magyar Izek awarded Grand Prix

The Univer Magyar Izek product line of Univer Products Zrt. Was awarded a Grand Prix at the 2006 Hungarian Products Grand Prix competition. The company also received a special prize...

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BUSZESZ to produce vinegar

Pannonhalma Abbey and BUSZESZ Zrt. have jointly developed a product based on XVIII. century recipes found in the library of the abey and using wines from its wine cellar. The...

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Visitors’ centre opened in Agard

The Visitors’ Centre of the Agard Palinka Distillery opened on October 12. The purpose of the HUF 70 million tourist facility is to demonstrate how premium pálinkas are made and...

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Original drink with original design

A new Grand Marnier Cordon Rouge bottle of unique design, to be marketed in limited numbers and named Versailles Spirit, was presented on 3 November at a press conference held...

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SuperShop expanding

The SuperShop loyalty program recruited new participants at the Adidas-Samsung Streetball events in Budapest, and other cities. Everybody who filled out the the application form for the SuperShop card was...

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GLOBUS

GLOBUS canned foods named after many places in the world, can be prepared in micro wave ovens within 2 minutes....

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Question:

In this column, a representative of the Hungarian FMCG community will be allowed to present his or her views regarding a certain issue and then ask a question that will...

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TopJoy

The Superbrands award winnining TopJoy brand offers new, apple, orange and peach drinks made without preservatives and artifical colouring for children, in 200 ml size packaging....

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