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Lay’s sends personalized messages from Messi
Lay’s is connecting soccer fans around the world with Lionel Messi through a new artificial intelligence-powered activation. The concept comes as part of the snack brand’s global UEFA Champions League...
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The epidemic has turned the shop world around in 2020
The market has exploded from mobiles, and it’s made from cleaning products, but the home office has also cut back on lipstick shopping. In the end, the building materials market...
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The Value and Quality Grand Prix Competition was announced also in 2021,
Covering almost the entire range of the economy, the Value and Quality Grand Prix Competition, a competition for the best products and services in the entire Carpathian region was announced...
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Back to business with PLMA
The Private Label Manufacturers Association announces that its PLMA 2021 “World of Private Label” international trade show, which was originally scheduled for May this year, will now take place on...
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Nébih’s last year in 40 pages
On 15 March the National Food Chain Safety Office (Nébih) celebrated its 9th birthday. A 40-page book was published for the anniversary, which collects the most important events of 2020 in...
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Toilet cleaners in more sustainable packaging
With its new global packaging concept for toilet cleaner bottles, Henkel emphasises sustainability and its dedication to the cause of the circular economy. From January 2021 these bottles have a...
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Spar Shandong carries on with Chinese expansion
Spar Shandong had opened two new stores in China, a hypermarket and a supermarket in the cities of Zhangjiakou and Dongying. The Zhangjiakou store – which opened in December – has a total...
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Walmart beauty on TikTok
Walmart put its second shoppable livestream on social video app TikTok, this time to showcase beauty products. The retail chain’s “Spring Shop-Along: Beauty Edition” works with brands like L’Oréal’s Maybelline and...
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Merkur trials new technology to fight food waste
REWE Group member Austrian retailer Merkur is testing a new anti-food waste technology in several stores. The ‘Smart-Shelf’ technology enables the automatic production of baked goods when the shelf senses that stocks...
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Whole Foods packaged coffee
The specialty grocer owned by Amazon has seen sales rise as more consumers have turned to making their favorite caffeinated drinks at home. GroceryDive shelved “On Special” a little less...
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Mars DIY Easter videos on Pinterest
Candymaker Mars Wrigley has teamed with video network Tastemade and Pinterest to create several do-it-yourself videos that promote its Dove Silky Smooth Promises dark chocolate and M&M’s Minis for Easter....
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Font Sándor: agriculture is one of the most important sectors in all countries
Agriculture is one of the most important sectors in all countries, so both EU member states and applicants for EU membership must pay special attention to agricultural issues – the...
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Management Association: Make Female Leaders Fashionable!
The Association of Managers considers it a key task to raise awareness of the role of women leaders, which is why on March 8, 2021, together with Instyle, it...
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PepsiCo is promoting its new relaxation beverage
PepsiCo is promoting its new relaxation beverage Driftwell through targeted digital ads that disrupt the viewer’s screen time at the end of the day. According to details shared with Marketing...
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Ghost Kitchens Partners With Walmart Canada
Ghost Kitchen Brands (GKB) is excited to announce it is teaming up with Walmart Canada, its first partnership with a big-box retailer to bring one-stop meal pickup and delivery to...
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Enviromental friendly display in the Netherlands
On introducing the reusable Mr. Flexx® display system, the Dutch supermarket chain of Hoogvliet to roll out this Mr. Flexx® Premium version in all 71 supermarkets. Maximum CO2 reduction in combination...
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The Pécsi Bio beer family was introduced at BIOFACH
For the first time in the history of the Pécsi Brewery, the company participated as an exhibitor in February at BIOFACH, the largest European exhibition and fair of organic foods....
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Amazon and Walmart’s head-to-head competition is changing retail
The evolution of the two shows that being a retail giant means more than selling merchandise. Two of the biggest retailers are raising the bar for what it means to...
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Heineken strengthens further in trade with Positive Adamsky
Heineken Hungária and Positive Adamsky have worked together several times over the past 3 years through ad hoc assignments, and from this year the agency will also take part in...
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Ikea digital card game for International Women’s Day
Ikea deals out digital card game on Instagram to fight domestic work inequality. The company’s aim is to make homes more equal this International Women’s Day and afterwards. This International...
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AGRO UNI – Focus on current issues of Hungarian agricultural higher education – online conference
Organized by the Department of Agricultural Sciences of the National Association of Doctoral Students, the Hungarian Science and Innovation Management Foundation and the Digital Welfare Program, AGRO UNI will be...
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A Shoe-in for Success
Unique Store Fixtures’ contribution helps Chrisitan Louboutin’s new boutique showcase products in style. On the Retail Enviroments site published by POPAI Hungary’s mother organisation Shop! HQ, there is a nicely...
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Overall satisfaction with retailers falls
Overall customer satisfaction with large grocery chains dropped significantly in 2020, according to the latest Retail and Consumer Shipping Report from the American Customer Satisfaction Index (ACSI), released 2nd of March. The...
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Cost-cutting innovation for the benefit of the environment from Daikin
‘Loop by Daikin’ is an innovative circular initiative that grants tangible economic and environmental protection benefits to those who join the programme. Valuable raw material from waste Balázs Zuggó, managing...
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Express delivery at Walmart –without minimum order
From 1st May Walmart dropped the $35 minimum purchase requirement for its two-hour Express delivery service, which the retail giant launched last May. The rapid service is an “arms race” among the retailers in...
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Strong partnerships are more important than ever
The pandemic is fundamentally changing the private label partnership. That’s the conclusion of a special industry panel of retailers and manufacturers conducted during PLMA’s virtual Annual Roundtable Conference. More than...
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The time for stakeholder capitalism has come
Following last year’s regional consultation, the members’ meeting of the Hungarian Business Council for Sustainable Development (BCSDH) hosted Peter Bakker, President and CEO of WBCSD, who gave a presentation on...
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Amazon Fresh debuts its 10th store, 100th and 1000th ight come
The online giant has opened its 10th Fresh store in the U.S. on 25th Feb. 2021. The 45,000-square-foot store opens with an assortment of mainstream, local and private label grocery...
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Walmart e-commerce expansion
BigCommerce sealed a new partnership with Walmart — a move that gives its sellers the ability to sell products on Walmart.com. Walmart is also rolling out a “New-Seller Savings” offer, designed to waive commission...
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(HU) Fókuszban a vezetés és kommunikáció a pandémia alatt (Lakatos Zsófiával a Davosi Online Kommunikációs Csúcstalálkozón)
Sorry, this entry is only available in HU....
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