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The Night of Companies will be held in September
The Night of the Companies will be held on September 24, on an unusual career day. With the help of ultramodern, 3D technology, the gates of the companies of Budapest...
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Unilever joins test of voice-powered ads
Several global brands began testing interactive ads that respond to voice commands on Pandora, the streaming platform owned by Sirius XM. For years, Pandora has been operating on millions of...
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Google introduces video shopping platform Shoploop
Shoploop is an entertaining new way to shop online. Google’s research and development lab, Area 120, has unveiled Shoploop, a video shopping platform for finding, reviewing and purchasing goods, the...
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Leveraging Product Claims to Build a Successful Brand Strategy
Today’s consumers can choose from a wide variety of product offers. Product advertising, social media and a network of friends and family feed into the type of products consumers want...
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Less is sometimes more
Retailers and CPGs are moving toward selling fewer products in stores to decrease complexity and costs. At the same time innovations are needed. As the coronavirus pushes some items off...
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Amazon’s Dash Cart is the new checkout-free solution
Amazon has unveiled the Dash Cart, a shopping cart built for small and medium-sized trips that automatically logs products placed inside and processes payment as shoppers leave the store. The...
Read moreVinAgora Wine Competition: Hungary’s only international wine competition with a record number of entries and excellent judges
2020 is an unusual year for the whole world, full of renunciations, challenges and lessons, even though we are only halfway there. Not only did the pandemic upset the everyday...
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Nestlé Waters North America Extends Use Of rPET To More Brands
Nestlé Waters North America (NWNA) has started to convert the packaging of three more US domestic still water brands to 100% recycled plastic (rPET). The brands include Ozarka, Deer Park...
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Retailers are opening clinics
As retailers seek to make greater inroads into healthcare, many of them have unveiled aggressive plans to launch dozens — if not hundreds — of their own primary care clinics...
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Pernod Ricard Announces Partnership With Ojo de Tigre Mezcal
Pernod Ricard has announced that it has formed a partnership with premium mezcal brand Ojo de Tigre as part of its ’Transform & Accelerate’ plan. The move will help the...
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HNT: taste and know!
The “GOOD WINE” educational campaign of the National Council of Mountain Villages (HNT) has been launched, which aims to divert the wine consumption habits of young adults into a quality...
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In-store attractions online
Jungle Jim’s International Market, which has offered several in-store attractions including cooking courses for 25 years, they had to close these because of the pandemic. Although they are not offering e-commerce,...
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Sally, the salad bar savior
The self-service salad bar stations were fresh spots in the supermarkets and catering units. Here, everyone could put together a salad to match their own tastes. As the pandemic forced...
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The Ministry of Agriculture will pay 73,000 HUF per hectare for the Christmas tree areas
The agricultural support system for Christmas tree plantations is changing, the current form of support from EU funds will be replaced by the form of support provided from national budget...
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The Hungarian National Gastronomic Association has concluded a cooperation agreement with the Chamber of Agriculture
The National Chamber of Agriculture (NAK) and the Hungarian National Gastronomic Association (MNGSZ) have concluded a cooperation agreement – NAK informed MTI. Mutual assistance contributes to the development of both...
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Henkel first company to conclude a plastic waste reduction bond
Henkel takes another step in combining attractive corporate financing instruments with progress in sustainability: As the first company globally, Henkel concluded a plastic waste reduction bond. The proceeds from this...
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Contactless solutions by Coca-Cola Freestyle
Coca-Cola Freestyle is rolling out its latest technology innovation – contactless pouring from a smartphone – as the coronavirus pandemic continues to reshape the foodservice industry and consumer behavior overall,...
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Gen Z aims high
Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ latest global study says. Gen Zers are a huge, diverse generation and the fastest growing group of employees, customers, and...
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Walmart Launches Virtual Summer Camp and Drive-In Movie Theater
Walmart is hosting a virtual summer camp and drive-in movie experience to connect with families who are stuck at home this summer. The retail giant also creates a touring drive-in...
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ChinaCham Hungary held a Business Club on the effects of the coronavirus pandemic
The Hungarian-Chinese Chamber of Commerce (ChinaCham Hungary) held the first Business Club event after the pandemic period. At the event supported by DLA Piper, Dr. Duda Ernő immunologist, Dr. Bod...
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Activia’s new ad is aimed at Gen Z and Millennials
Danone North America unveiled a new commercial this week titled “A to Z”. The spot in the language of Generations Y and Z demonstrates that physical and mental health begins...
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Amazon is expanding with different storetypes
There is a fierce competition in the U.S. in grocery retail. The online giant is also claiming a place in the physical space, as it has opened Amazon Go and...
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New health-focused store concept from the USA
Raley’s opened its first O-N-E Market on Saturday in the Northern California town of Truckee. The 35,000-square-foot specialty grocery store is designed to resemble a ski lodge and serves as...
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Coca-Cola on air again
Coca-Cola has suspended its advertising activity since the pandemic started. Now it’s time to return. Its advertising theme is the joy of eating together at home, with the enjoyment of...
Read morePalkovics also supports sustainable tourism in Hungary and Slovenia
Slovenia has recently focused on sustainable, green tourism, which is also supported by Hungary – Palkovics László, Minister of Innovation and Technology saidat an event promoting tourism in Slovenia on...
Read morePost-epidemic recovery in Germany will be slow
There can no longer be a “V-shaped” boom, ie a rapid recovery in Germany after a sharp downturn, but a slow and cumbersome improvement in the situation, according to a...
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They freeze coctails, don’t they?
While an indulgence in cocktails and a small ice cream cone once in awhile is fine, how many calories are you drinking trying to beat the heat? It’s way too...
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The future is here
Almost 15 years have passed since our readers held the first issue of Trade magazin in their hands. If I wanted to list how many things happened in these 15...
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