Company and Personal News
1 million-Forint main prize won
Date: 2010-03-22 08:00:00
Maspex Olympos Kft.’s 4-month prize game ‘Play for a million!’ ended – consumers had to send in 3 LaFesta, Brumi, Ekland or Coffeeta barcodes to participate. Besides the main prize,...
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Thermal water heats the MARS plant
Date: 2010-03-22 08:00:00
In the Csongrád-Bokros plant of Mars Magyarország Kisállateledel Gyártó Kft. the heating system uses thermal water. With this modernisation, the plant substitutes the annual natural gas consumption of 30 family...
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Special shoppers’ forum in INTERSPAR
Date: 2010-03-22 08:00:00
At the INTERSPAR in Allee shopping centre in Buda there was a special shoppers’ forum on 18 February for gluten- and lactose-sensitive people, who shared their opinion about the chain’s...
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Hungarian Product Grand Prix competition announced for 2010
Date: 2010-03-22 08:00:00
The 13th Hungarian Product Grand Prix® competition was announced in 2010. Its main objective is to promote a quality-conscious approach, by which conscious consumer behaviour can be achieved. Applications are...
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Thank you, SIÓ! in 2010 too
Date: 2010-03-22 08:00:00
This is the third year that the Thank you, SIÓ! Schoolbag Programme is launched: every year about 1,000 primary school pupils are given schoolbags. The programme aims to help 6-10...
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This year’s FOODAPEST was both spectacular and professional
Date: 2010-03-22 08:00:00
FOODAPEST trade exhibition was held on 21-24 February, together with the UKBA confectionery and bakery trade fair. Trade magazin was present as the official journal and as the organiser of...
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World Retail Congress in April
Date: 2010-03-22 08:00:00
On 21-23 April, Berlin will host the World Retail Congress, where more than 1,000 executives from 50 countries will gather to listen to at least 100 presentations – the main...
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SPAR shopping bags support charity
Date: 2010-03-22 08:00:00
SPAR collected more than HUF 13 million for the Hungarian Maltese Charity Service by donating 1 Forint after each plastic shopping bag sold. On 27 January 2010, Péter Feiner, the...
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New flying record with support from Red Bull
Date: 2010-03-22 08:00:00
Red Bull supports a new world record attempt: Felix Baumgartner intends to break the sound barrier by jumping off from a hot-air balloon at a height of 36,500 metres, wearing...
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Environmental, economic and moral issues in Berlin
Date: 2010-03-22 08:00:00
Besides the 400,000 visitors and 12,000 exhibitors, there was another record for the 75th Grüne Woche: agricultural politics was more important than ever before. The ministers of agriculture from 46...
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Future Store
Date: 2010-03-22 08:00:00
Trade magazin and Trade Marketing Club cooperated to build a 150-m² store where futuristic retail, technology and marketing communication solutions were introduced for the first time in Hungary. Magyar Telekom’s...
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Another petrol station chain in the portfolio of POS Media Hungary
Date: 2010-03-22 08:00:00
POS Media Hungary signed an agreement with Shell Hungary Zrt., the operator of 250 petrol stations in Hungary. Now POS Media can reach 3 million customers per month at petrol...
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A walk in the future
Date: 2010-03-22 08:00:00
Welcome to Future Store Innovations! With this initiative our objective was to present retail-use technological innovations at stand 211/C of Foodapest.. Please, follow me. As we approach the store’s entrance...
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Wine-tastings for the public
Date: 2010-03-22 08:00:00
BORésPIAC set up its BOR-island for the first time at FOODAPEST. The constantly crowded wine island gave visitors a chance to familiarise themselves with nearly 60 types of different wine...
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SPAR – all year round campaign
Date: 2010-03-22 08:00:00
SPAR Magyarország Kft. launched a year-long campaign called ‘Our Hungary, our SPAR’, with the aim of promoting excellent Hungarian products from domestic producers and suppliers. In 2009, 68 percent of...
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Schwarzkopf Essential Color tartós krémhajfesték
Date: 2010-03-22 08:00:00
Cindy Crawford reveals the secret of her beautiful hair colour: Essential Color, the first permanent colour from Schwarzkopf which contains natural ingredients and no ammonia. White tea and lychee extracts...
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What can we learn from each other?
Date: 2010-03-22 08:00:00
Trade Marketing Club and POPAI Hungary organised their ‘Trade Marketing, My Love’ conference on 23 February at FOODAPEST. This time participants tried to find out what can Hungarian and foreign...
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New customer and marketing manager joins METRO Cash & Carry International’s team
Date: 2010-03-22 08:00:00
Diego Bevilacqua, formerly the vice president of the Unilever group, was appointed METRO’s customer and marketing manager and member of the board. He will be responsible for marketing and brand...
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Syoss hajformázó termékek
Date: 2010-03-22 08:00:00
Professional hair styling at an incredibly favourable price. Agency: BBDO Budapest Customer: Henkel Magyarország Kft. Product: Syoss hajformázó termékek Apperance: RTL, TV2 és kábelcsatornák Period: February–March...
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Ms Trade Marketing and the Team of the Year 2009 award
Date: 2010-03-22 08:00:00
The ‘Trade Marketing Team 2009’ award went to the Coca-Cola Trade Channel team, while Andrea Gémes of Storck Hungária became ‘Ms. Trade Marketing 2009’. Trade marketing managers of Unilever, Friesland...
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GROW Group becomes independent
Date: 2010-03-22 08:00:00
GROW Group, one of Hungary’s leading human and organisation development groups ended its cooperation with TMI International and became an independent Hungarian brand as of January 2010. The Group won...
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MIRSA continues with a new name and even higher standards
Date: 2010-03-22 08:00:00
The company bought the MIRELITE brand and from the end of February carries on under this new name : MIRELITE MIRSA Zrt.. MIRELITE is an acronym for: ELITE product of...
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The law regulating the relationship of suppliers and retailers took off well
Date: 2010-03-22 08:00:00
Márkaklub had a special meeting at FOODAPEST: on 1 January, the Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into...
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‘Together for kindergartens!’ was a great success
Date: 2010-03-22 08:00:00
On 27 January, Tchibo Budapest Kft.’s managing director and Zsuzsa Csisztu presented each of the six winner kindergartens with HUF 600,000. Tchibo’s ‘Together for kindergartens!’ campaign lasted from 1 September...
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400-million donation from Tesco
Date: 2010-03-22 08:00:00
Tesco donated eleven truckloads of clothes and other products to the Hungarian Food Bank Association at the end of February in Budapest. The association, together with the Hungarian Red Cross,...
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Univer’s triumphant ‘Kitchen Virtuosos’ prize game
Date: 2010-03-22 08:00:00
The main prize of the game was drawn on 15 January 2010, in the presence of a notary: Róbert Beke from Besenyőtelek won the HUF 1,000,000 dream kitchen. Participants had...
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Gold medal of honour for Borsodi Sörgyár Zrt.
Date: 2010-03-22 08:00:00
Early March the Hungarian Football Association awarded Borsodi Brewery with a Gold Medal of Honour for their support of the professional league, the national team and the U-21 national team....
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