Company and Personal News

German Aldi and Lidl face decrease of consumers

Despite the crisis and the decrease in German disposable income the consumers of discount chains like Aldi or Lidl decrease. According to the survey of GfK market research institute; in...

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The Hungarian McDonald’s getting Greener during winter

McDonald's testing the usage of renewable energy in its Üllői Road restaurant, in the course of a 160 million HUF investment. After the renewal, the first green McDonald’s in Hungary...

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The Spar and the Maltese Charity Service, issued ”Love cards”

The SPAR Hungary Ltd. and the Hungarian-Maltese Charity Service has launched 'You're not alone! ” sloganed ”Love cards”action. At the cashers of Spar, Interspar and Kaiser, 200 and 500 HUF...

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Inspired by memories of the Nespresso

For the delight of coffee fans, Nespresso welcomes the holidays with quality, special, limited edition coffee variations and accessories. In December this year, Nespresso fans can become acquainted with three...

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Hungary will host the first Sustainable Food Chain World Summit next year

Hungary will host the first Sustainable Food Chain World Summit in August 2010 and the tenth Jubilee World Congress of Meat Hygiene and Meat Inspection. The premiere of the event...

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Hungarian Wine Marketing to get sources

Hungarian Wine Marketing Nonprofit Ltd. can get sources for its necessary operation, within a few days. The company was in troubhle, becasue the public tender that was necessary to maintain...

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Szentkirályi big drop package: “Gimme a five”!

The Szentkirályi Mineral Water Ltd. will surprise the consumers in preparation for the Christmas season, with its latest development, the 5-liter packages of mineral water. The drop-shaped bottle is the...

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Borsodi: individual coded SMS promotion

As part of the year-end sales rush SMS code game takes place from 1st to 31st of December. Mobilpont working on the promotion with McCann for the first time. The...

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Weekend clothes Christmas Fair in the Tesco

On Bronze weekend, from 4th to 6th of December actions will be held in all Tesco hypermarkets for all clothing, including footwear and supplements, with a 30 percent discount offer....

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Fanta: Grab a taste of Friday!

Next year, the soft drink's newest global advertising campaign will be launched. Fanta tries to transfer Friday's freedom message to the brand, with the ”Grab a taste of Friday” message....

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New CEO at Kékkúti Ásványvíz Zrt.

From 1 September 2009, Henrik Gotterbarm is the new CEO of the market leading mineral water company. He has been working for mother company Nestlé Waters for 15 years, prior...

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Solutions for a more efficient retail

The Laurel group held a conference at Balatonalmádi’s Ramada Hotel & Resort Lake Balaton on 15-16 October. In the lobby, the company’s own, exclusively represented and partner companies’ innovations awaited...

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Six and a half million glasses of water for those in need

As a result of Procter&Gamble’s 3-month programme, more than 1.3 litres of clean, potable water was ”collected” by Hungarian consumers. Those who bought any product from the Aqua collection supported...

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An age group waiting to be discovered

At the last meeting of Trade Marketing Klub in 2009, the topic was consumption habits of the + 50 age group and their shopping potential. Zsuzsanna Hermann, Trade magazin’s editor...

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Together for a higher-level culture of wine

Zwack Izabella Borkereskedés and WSET (Wine and Spirit Education Trust) International Wine Academy signed an agreement of cooperation in November. WSET helps Zwack in shaping the company’s wine portfolio, offers...

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Macfrut 2009 – Innovation and global trends

On 9 October, the 26th Macfrut exhibition and fair closed its gates in Cesena, Italy. The first European-level summit of the fruit sector was also held at the 3-day event....

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2009, the year of changes at Mary-Ker

All of Mary-Ker Kft.’s brand products were modernised and changed in the spirit of healthy eating, thanks to innovations in 2009. From October 2009, Mary-Ker Pasta Kft. produces and distributes...

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European symphony

Berlin, Germany. We are raising our glasses with Germans business partners to the anniversary of the collapse of the Wall. They are grateful to us Hungarians, but soon start to...

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From Hungarian salami to wild garlic

– This year’s Anuga showed that the food sector is capable of remaining stable even at the time of crisis, because people will always have to eat – Dierk Frauen,...

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Eckes-Granini’s management visited Hungary

SIÓ-ECKES Kft.’s headquarters in Siófok was the place where the shareholders, board members and executive directors of Eckes-Granini Group held their annual meeting. The aim of the visit was getting...

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Tea pavilions and a giant cup in Budapest

The ambassador of tea, Stephen Twining visited Budapest on 7 November. From the second half of November, a Twinings car cruises the streets of Budapest to treat city dwellers with...

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Milk procurement price: dream and reality

On Sunday evening 250 decision makers from the milk sector gathered to discuss how to cope with the market disturbances caused by over-production. Ake Hantoft, president of Arla told that...

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Strawberry Puppy and Honey Bunny

We are in the middle of celebrating the 20th birthday of Hungary’s oldest discount chain. After the Korda-Balázs celebrity duo in 2008, this year the campaign is built around the...

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Fifth stop of the Balkan Express

On 11-14 November, Agricultural Marketing Centre organised its 5th appearance in South East Europe, namely in Sofia. AMC participated in Interfood, the country’s biggest food event that comprises 6 trade...

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Riceland’s prize game continues

As part of Riceland’s loyalty programme, from 1 July to 31 December the company had a prize game the first part of which is now over. One lucky buyer took...

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The diamond of beer tapping

On 15 October, Borsodi Sörgyár Zrt. organised the Stella Artois Beer Tapping Championship for the 12th time in Budapest’s Museum of Fine Arts. Twelve participants qualified for the final and...

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Fruit adventure in kindergartens with SIÓ VitaTigris

Think healthy! Foundation and SIÓ-ECKES Kft. launched a programme for the little ones. The programme itself fits into the daily skill-developing activities in kindergartens and teaches children about healthy eating...

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Marvellous Coffee Exhibition

Magyar Kávétársaság Kft. is organising the international Marvellous Coffee exhibition for the first time in pavilion D of the Budapest Fair Centre, on 23-25 April in 2010. Key actors of...

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Kambly celebrates its 100th birthday in Hungary

LifeBrands Kft. is introducing the Kambly biscuit family, market leader in Switzerland, in January 2010. Three generations of family expertise, state of the art technology and 1st-class Swiss ingredients guarantee...

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Warning! Traffic diverted! Business Days 2009 (Part 2)

On the morning of the second day at the Business Days conference of Lánchíd Klub and Trade magazine, held on 30 September-2 October in Tapolca, we examined how the crisis...

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