Company and Personal News

Private label organic baby food in dm

In August, drugstore chain dm launched its private label organic baby food products. The babylove product line offers 45 types of baby formula, baby menu, dessert and drinks. Gluten-free products...

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World premier in Veszprém

CBA, Coca-Cola and Szintézis cooperated to set up E-rail shelves (a unique and very efficient POS advertising tool) in Veszprém’s CBA Plaza. On each shelf there is a display, showing...

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Nyírbátor has become a production centre

After a EUR 9.7 million investment, the production capacity of Nyírbátor’s Unilever plant increased by 60 percent, making it one of the company’s European centres of household cleaner production. –...

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Plus stores have disappeared

On 27 August, the country’s last Plus discount store in Kecskemét reopened as a SPAR supermarket. SPAR re-designed 174 former Plus stores and increased the number of items from 1,500...

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Less became more at Gallicoop

Despite a moderate decrease in production, turkey-processing company Gallicoop Zrt managed to increase its sales revenue by 3.1 percent in the first six months, compared to the same period in...

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News

In September, PepsiAmericas will open a new factory in Romania with a USD 150 million investment. It will be Europe’s largest unit of this kind. In the past ten years,...

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Greek CEO for FrieslandCampina

From 1 September 2009, Konstantine Maggioros is the new CEO of FrieslandCampina Hungária and FrieslandCampina Romania, with his seat in Budapest. He started working for Friesland Hellas in 1998, was...

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Question

In the first six months of 2009, both the weather and the economy were changeable. How would you assess the harvest season and the current state of play in the...

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Schools can win again with Univer

Univer Product Zrt. launches its ”Let our school win!” programme again, from 1 September 2009 until 2 April 2010. The school that gathers the most Suli-points will win HUF 3...

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Answer

2009 was a special year not only in Hungary, but all over Europe. In each significant fruit growing country fruit harvest was abundant, in terms of both quality and quantity....

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FOODAPEST NEWS

The economic crisis brings new challenges and new opportunities as well. Fairs are becoming increasingly important in achieving business objectives. FOODAPEST, Hungary’s biggest food, food processing machinery and catering event...

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Logistics development at Szentkirályi

In the first six months of 2009, Szentkirályi Ásványvíz Kft. realised a 6-percent sales growth. Operative CEO István Matus said that they would probably realise the planned 9-percent sales growth...

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SIÓ prémium

The new campaign of SIÓ Premium supports the introduction of its new, aseptic bottle, and focuses on the nature of changes, as the elements of everyday life. „I love the...

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More than 20 Hungarian exhibitors to participate in ProWein

More than 20 Hungarian exhibitors are expected to participate in next year’s ProWein in Düsseldorf. On 21-23 March 2010, Europe’s leading wine fair will host approximately 3,000 exhibitors in the...

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Gummy candies added to the nimm2 product group

Storck Hungária Kft. introduces nimm2 Smilegummi to the Hungarian market. Smilegummi is made using real fruit juice and contains added vitamins. Three versions are available: classic fruit-flavoured, milder yoghurty and...

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LIDL

Through the lessons of Gianni’s cookery school we can familiarise with Lidl’s wide range of quality products. Agency: TBWA Budapest Reklámügynökség Kft. Customer: Lidl Magyarország Bt. Product: LIDL Apperance: TV2,...

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Culinary adventures in Vajdahunyad Castle

Agricultural Marketing Centre organised its Culinary Days for the second time at the last weekend of August. Special base materials and products were promoted in Budapest’s Vajdahunyad Castle. The TRADITIONS-FLAVOURS-REGIONS...

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McDonald’s at one hundred

On 28 August, Hungary’s 100th McDonald’s restaurant opens in Győr. Hungary’s largest fast food chain invested HUF 700 million, rebuilding even the nearby public road intersection. On the big day,...

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Gianni is the new face of Lidl

Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its...

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3,000 companies in the general product group at Anuga

The most exhibitors will be represented in the general food product group at Cologne’s Anuga Trade fair in 10-14 October, Márta Kakuk, the fair’s Hungarian representative informed our magazine. Altogether,...

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SuperShop programme in every SPAR store

From 3 September 2009, SPAR Magyarország introduces the SuperShop programme in every SPAR and INTERSPAR store in Hungary. Now 1.5 million SuperShop card owners can use their cards at more...

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Lidl speaks

We asked the representatives of Lidl how they prepare for the new Food Act. – Lidl does its best to meet the requirements. Contrary to popular belief, Hungarian products are...

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Germany-Hungary: we take the lead once again

At the Grüne Woche trade fair in January 2010, Germany will honour us with the „Partner Country” status, which is a great challenge and a task we have to prepare...

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New director at P.O.P-Rafinanz’s BTL division

Edit Szabó was appointed the new director of P.O.P-Rafinanz’s BTL division. The promotion and sales support agency continues to expand its BTL activity. Edit Szabó started at Deutsche Messe Ag...

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Going forward, even during a recession

Present Store based its strategy on constant development and expansion, therefore they managed to grow despite the economic crisis and a stagnating business and promotional gift market. According to Ferenc...

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Virtual Hungary at the Green Week in Berlin

Next year, Hungary will be present in a partner country status at one of the most prestigious international food trade fairs, Berlin’s Grüne Woche. Hungary’s participation will be financed and...

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SPAR has won an award again

SPAR has won the Convenience Retailer of the Year 2009 competition sponsored by NACS, the ceremony was held on 15th September 2009 in London. The success of SPAR with the...

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Hoventa 2009

Hoventa trade fair, the biggest annual event of the Hungarian hotel, restaurant and catering sector will be held on 6-9 October for the 28th time. According to Mária Etele, managing...

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Raiker joins Reál Hungária Drink

Raiker Kft., one of the biggest beverage wholesale companies in central Hungary and Budapest joined Reál Hungária Drink Kft. in September. By this, the latter’s turnover exceeds HUF 60 billion....

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Food category, gold medal: Unilever

Magyarország Kft – Delikát8 “Cook 8 playgrounds!” In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used...

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