Company and Personal News

Auchan To Expand Store Network in Portugal

The French hypermarket giant plans to open three new outlets in Portugal by the end of 2008, taking its store network to 22 outlets in the country.  A report in...

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Kraft to focus on 10 brand

Kraft Foods Inc will focus on 10 countries and 10 brands to expand internationally, the unit outside the United States should produce more than $18 billion in sales in 2008....

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OBI reposition campaign

Costumers said OBI has a market oriented offer, consumer's friendly service kit and attractive prices.  This spring OBI made an attitude research about itself and the whole DIY market in...

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Wine Feast starts soon in the capital

17th Budapest International Wine Festival 2008 from 10. to 14. September in the Buda Castle and in Szentendre.  Some program elements: Wine Exhibition and Fair, Wine Academy, Harvest Parade, Harvest...

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VinAgora Award Gala at Millenáris Teátrum

Traditional, international wine competition between 4-6 July in Balatonalmadi. The Award Gala take was on 5. September in Budapest. Hungarian wines won 4 champion medals.  VinAgora International Wine Competition is...

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Olympics boosted Adidas's first-half sales in China by 60%

Adidas will reach its target of “high single-digit'' sales growth and 15 percent earnings growth in 2008 said company's Chief Executive Officer Herbert Hainer.  Adidas, based in Herzogenaurach, Germany, will...

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New sales director for LLP

Attila Biber was appointed the new sales director of LLP Budapest on 1. July. Previously, he had been a head of division with Microsoft Magyarország. His objective is to enhance...

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Aspects of convenience

As life is short, the quick solutions offered by convenience products represent added value. I had some questions for Zoltán Fekete, Category Operations Ma nager of Unilever about their convenience...

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Zwack palinkas at summer festivals

Zwack Kecskeméti Pálinka Manufaktúra is sponsoring four summer festivals. They have been successful at Volt, Balaton Sound, SZIGET and SZIN festivals....

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Separate Reál company for beverages

A separate company has been established by Reál Hungária Élelmiszer Kft for the nation-wide distribution of beverages. Reál Hungária Drink Kft has been formed as result of the eight largest...

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Holiday in Tunisia with Farm Tojás

Farm Tojás Kft. is the first enterprise in the egg market to organise a price game from June 2008 to September. The prize game is linked to Extra Sárga Farm...

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Twice as many organic products in Cora

The number of organic products has doubled in the Törökbálint Cora store since 2007, to almost 500. Bio vegetables fruits are the most popular products, but customers are also beginning...

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Henkel for efficient use of water

Henkel is an official sponsor of the World Exhibition to be held in Zaragoza, which will focus on the topic of “Water and Sustainable Growth”. Henkel’s intention is to reduce...

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BioFach 2009: bio wines still successful

Over 2,900 exhibitors and 46,000 visitors are expected to attend to 2009 BioFach Fair and the Vivaness Fair which focuses on wellness and cosmetics. Last year, 347 exhibitors from 23...

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Stores opening

Tesco, Szolnok Nyitás: 27 June Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Tesco, Sülysáp Nyitás: 27 June Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Tesco, Dabas Nyitás: 11...

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Great Leap sponsored byUnilever

Hungary has joined the Great Leap movement organised by the WWF and sponsored by Unilever. It is intended to call attention to the importance of clean water....

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Triple exhibition in Düsseldorf, with Hungarian companies

Traceability and wellness are the current trends among fresh product, as illustrated by the traditional Düsselforf exhibition of meat products, dairy products and frozen products. Most Hungarian exhibitors will come...

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15 years of dm in Hungary

drogerie markt celebrated the 15th anniversary of opening its first store in Hungary on 8. July. At present, the chain has 222 units and sells 10,000 products, including 1,400 private...

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Successful first six months for SIÓ-ECKES

Sales generated by SIÓ-ECKES Kft were up by 21 per cent in terms of quantity in the first six months of the year, compared to the same period in 2007....

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Brau Beviale: attractive drinks, new technology

The most important exhibition for European beverage manufacturers, Brau Beviale will be held between 12-14. November, in Nurenberg. idén november 12-14. Over 1,400 companies will attend the event, while the...

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New name for Hungarian Bonduelle subsidiary

Bonduelle Nagykőrös Kft, the Hungarian Bonduelle subsidiary will operate under the name Bonduelle Central Europe Kft in the future and will also be responsible for regional sales and marketing activities....

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Successful cooperation between TESCO and Salva

„Az Év Támogatottja” is a TESCO program for helping handicapped people. Last year, the apprenticeship project developed by Salva Vita Foundation for helping young, mentally handicapped people received support from...

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Organic production celebrating 25th anniversary

The fourth Eco-tour took place between 13-15. June. Producers of organic products in the South Dunántúl region were visited during this event. Imre Karácsony, organiser of the tour answered our...

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New marketing director for Borsodi

András Szirbek has been appointed the new marketing director of Borsodi Sörgyár Zrt. He had been a brand manager of brands like Magnum, Delma, Flora, Bertolli, Rama, and Lipton. Subsequently,...

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Business Superbrands award for GfK

GfK Hungária received the first Business Superbrands Award in 2008 for representing excellence, quality and reliability in the b2b market. In the future, brands enjoying an excellent reputation in their...

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A snapshot of Hungarian consumers

The Hungarian Consumer Conference 2008 was held for the second time in early June. Unconventional, interactive presentations helped the 200 participants to learn more about Hungarian consumers. Hungarian consumers do...

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STI Display forms regional subsidiary

STI group – the number one manufacturer of displays in Europe –formed a subsidiary for supplying the Central-Eastern European market in June. STI Display Hungary Kft will supply creative POS...

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News

Vegetarian Omega-3 ingredient approved by EU. Several European manufacturers have shown interest in the product by Croda Health Care, which is intended to make milk and yoghurt drinks, cereals and...

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Possibility for growth in spite of difficulties

Representatives of the food marketing business are to meet in Budapest again. The marketing conference of the organisation named CIES – The Food Business Forum will be held on 5-6....

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Congratulations for winning the Focus!

Prizes in the Chio Magyarország promotional campaign concluded on 30. May included 33 Piaggo scooters and a Ford Focus Trend....

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