Company and Personal News

Mondi to develope in Poland

International paper and packaging manufacturer, Mondi investes €305-million Swiecie. The company comannounced in a statement that its new lightweight recycled container-board machine would be situated at its Swiecie mill, in...

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Sodexho Alliance renamed Sodexo

The evolution of the brand shows the grow and progress to become the premier global outsourcing expert.   France based contract caterer and facilities company Sodexho Alliance has been renamed...

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Tesco opened a new front in the ongoing supermarket price war

In a sign that the discounters' growing popularity is starting to concern Tesco, the retail giant will start to match Aldi and Lidl's prices on over 2,000 product lines. Aldi...

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Carrier and style: related notions

Karrier és Stílus Kft. held a conference about the notions used in its name on 11. December. Mrs. Csík dr. Klára Kovács, managing director of Karrier és Stílus Kft. spoke...

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Cheese promotion dedicated to the number 3

Prizes from the prize game of SOLE-MIZO ZRt. promoting cheese were handed over at the end of November. 3 participants were able to win a HUF 300,000 trip with 3...

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Dreher saving energy

The opening ceremony for the new bio-gas and water purification plant of Dreher Sörgyárak built for HUF 0.5 billion was attended by Dr. Gábor Fodor, minister of environmental policy and...

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„Tour de Tesco” continuing

The minimum size for Tesco stores is 1,000 square meters. They opened 22 stores in Hungary last year, making the total 122. The price sensitivity of Hungarian consumers has become...

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On page 12 of the April 2007 edition of Trade Magazin an 1/1 advertisement was published by Zwack Unicum Nyrt. 1/1.

A statistical table by IWSR (International Wine and Spirit Record) for 2006 was also published as part of the ad. We have been informed by the advertiser that the published...

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Question:

The question I would like to ask Laura Tengerdi, marketing director of Unilever Algida is: what in her opinion is the perception of ice creams in the Hungarian market, especially...

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Master Good keeping pace

In 2007, Master Good Kft. enhanced its position in the retail market by getting a number of new products listed by practically all the major retail chains and substantially boosting...

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Internet in focus

Google held a conference on e-commerce with the Association of Electronic Commerce on 22 November, in Budapest. On-line marketing was the subject discussed in the morning with case studies about...

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Investment into packaging by Hungerit

Hungerit Zrt. has developed a unique packaging solution in co-operation with Sealed Air Cryovac. As a result of installing the new MULTIIVAC Darfresh® packaging machinery, fresh poultry will stay fresh...

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Answer:

The general perception of ice creams in Hungary is that they are not very healthy. However, according to research conducted by Algida in Hungary, ice cream consumption does not have...

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Drawings for Lapland

The main prize for the Santa Claus prize game of Storck Hungária Kft. was drawn on 6. December. Buying at least 200 grams of Toffifee and submitting a drawing was...

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World of commerce in Hungary

“World of commerce – Episodes from the history of Hungarian commerce” is the title of a book by Anikó S. Nagy published in December. The “World of Commerce” draws attention...

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Cheaper RFID with new platform

The revolutionary Sensormatic® iREAD™ technology of ADT can help to reduce the introduction costs of RFID into retail trade. Sensormatic iREAD platform, the new application of the EPCglobal Gen 2...

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The Lidl philosophy

Lidl was established in the 30’s, later splitting into a discount chain and a hyper market and super market chain under the name of Kaufland and Handelshof. At present, Lidl...

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tibi

We need a little happiness in our hectic lives and it is tibi which can give us happiness. Our character has become addicted since tasting it for the first time,...

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176 medals at HunDeszt 2007

As the 6th of December was the day of palinka, results were announced at the Hun Deszt 2007 palinka competition where 220 spirits from 25 distilleries competed. 57 gold, 76...

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Ceres reaching beyond borders

The production costs of Ceres ZRt. are expected to rise by 14-18 per cent in the new year. The Győr based company holds a leading position in several segments and...

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The Aldi concept

The name ALDI is intended to represent constantly high quality at a constantly low price. This is the cornerstone of their success. Aldi has several branches with independent companies. They...

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Cherry Queen

Cherry Queen – our common passion. Agency: Team/Mindshare Customer: Bonbonetti Choco Kft. Product: Cherry Queen Apperance: RTL Klub, Viasat3, Cool, Film+, AXN, Hallmark, Story TV Period: February–April 2008 tv-spot 30”,...

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Gateway to world trade

The Global European Food Industry Event of ECRM to be held between 9-11. March in Budapest is intended to help trading enterprises and suppliers in making contact. ECRM helps the...

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Museum becoming exciting

The Hungarian Museum of Commerce and Catering which relocated to a new address in September 2006, seems to be successful in fulfilling its cultural mission. Although it is a specialised...

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Minute prices on top

The story of Plus began in Germany in 1972. Within a short time, there were a thousand Plus stores. Their expansion in Eastern Europe began in 1992. In 2000, Plus...

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Ammerland Trappista cheese

Fresh coastwind, juicy greens, and our Lighthouse. Here is the unique home of the fresh taste Ammerland Trappista and other best quality cheese. Agency: S.A.L.T. Kft. Customer: Ammerland Hungary Kft....

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Super year ahead following a good year

The main topic of the event was the new way of thinking in commerce with 82 lectures delivered by over a hundred presenters. Rewe is the third largest retail enterprise...

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Tetra Pak in Pilis

Tetra Pak has become the chief sponsor of the forest management project implemented by Pilisi Parkerdő and WWF Magyarország in the Budai hills. Tetra Pak signed a three year agreement...

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Penny carries on

The first domestic food discount store chain is still expanding. Every settlement with a population of over 6,000 is a potential location for them. Penny stocks over one thousand basic...

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Chio Crackings

The spot is a follow up to the popular Chio Crackings mouse story. It is replayed in the first part how the lead character mouse got hold of Sajtos Chio...

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