Company and Personal News
Haribo Saure Pommes, Haribo Grapefruit
Date: 2009-07-01 08:00:00
Continuous communication throughout the year targeted at the children, young adult and primary shopper groups. TV campaign supplemented by an indoor campaign in April-May and continuous online presence. Agency: MC...
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The Code and VAT on the menu
Date: 2009-07-01 08:00:00
A two hour discussion has been held by members of Márkaklub (the Brands Club) and Márkaszövetség (the Brands Association) with invited guests about the conflict evolving in connection with the...
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New cameras presented by Axis at IFSEC
Date: 2009-07-01 08:00:00
A number of new network cameras were presented by Axis Communications at the IFSEC exhibition held in Birmingham-in May, including the award winning P3301 model. Axis is celebrating its 25th...
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Milli Mia Piruet
Date: 2009-07-01 08:00:00
Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...
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Code against multinationals?
Date: 2009-07-01 08:00:00
Hungarian farmers have been waiting for the government to help them in improving their one-sided position in bargaining with multinationals since our accession to the EU. The drastic drop in...
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Invitel opening high tech data centre
Date: 2009-07-01 08:00:00
A state of the art new 1,500 square meter server centre has been opened by Invitel. The biggest advantage of Datacenter is that it allows companies to reduce their costs...
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Mondi manufacturing its brand new bags in Békéscsaba
Date: 2009-07-01 08:00:00
Mondi Consumer Flexibles opened its expanded production facility in Békéscsaba on 19. May. As a result of the expansion, production capacity has been doubled, with 2 500 square meters of...
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Looking for a way out in New York
Date: 2009-07-01 08:00:00
Excessive production when 50 000 people die of starvation every day? Food safety when GM food is the most practical means of feeding the poor? Protectionism when globalisation should be...
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Herz Salami under liquidation
Date: 2009-07-01 08:00:00
A court ruling ordering the liquidation of Herz Szalámigyár Zrt. has come into effect. János Jámbor, owner of the majority shareholders, Formont Kft. and Aventa 96 Kft. is negotiating with...
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New momentum for Házi Piros Paprika
Date: 2009-07-01 08:00:00
An integrated promotional campaign is to be conducted by Házi Piros Paprika Kft. in the summer of 2009 to support the Házi Arany brand. The conventional “buy and win” concept...
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What you need to know about Mondi
Date: 2009-07-01 08:00:00
Mondi is a multinational manufacturer of paper and packaging materials with annual revenues of EUR 6,3 billion in 2007. Its activities are focused on Europe, Russia and South Africa. Mondi...
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A touch of the future
Date: 2009-07-01 08:00:00
The futuristic GINNT Expo was held on 10-11.June. The “Eat the code!” campaign conducted by the main sponsor GS1 and Kitchen Budapest had been highly successful in promoting the event....
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Toffifee-circus on children’s day
Date: 2009-07-01 08:00:00
Toffifee joined the events organised for children’s day for the first time this year. A real circus was brought to Városliget by Toffifee with clowns, jugglers and magicians. A coupon...
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World famous BOLS vodka in modern bottle
Date: 2009-07-01 08:00:00
BOLS Vodka has a new bottle which complies with modern design trends, but retains its traditional design elements as well....
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In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site
Date: 2009-07-01 08:00:00
The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...
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The trend is unconventionality
Date: 2009-07-01 08:00:00
Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...
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Tesco – Irish suppliers to worry
Date: 2009-07-01 00:04:00
Tesco lost a small bit of its market share in the last 12 weeks ending on June 14 compared to its 30.9 percent market share of last year. According to...
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Tortellini Ltd. blocked due to contamination
Date: 2009-07-01 00:03:00
Tortellini Ltd. blocked its tortellini, ravioli and lasagne products, which are eatable until September 2009, in order to protect the health of the consumers, due to the toxin contamination of...
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Tesco and Fortis UK to form new partnership
Date: 2009-07-01 00:01:00
Tesco Personal Finance (TPF) and Fortis UK have announced that they are in exclusive discussions to form a new partnership to provide motor and household insurance. Jointly the companies will...
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The McCafé chain remains the market leader in Hungary
Date: 2009-06-30 00:21:40
The McCafé chain increased its turnover by 24.5 per cent in 2008, and maintained its market-leading position on the a domestic café market. 2.6 million guests were served in the...
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Seven-hour technical break at Tesco stores
Date: 2009-06-30 00:17:59
Because of the VAT change a technical transition will be required in the 24 hours open hypermarkets of Tesco. The stores will be closed between 23 pm on the 30th...
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Carrefour eliminates plastic bags in Spain
Date: 2009-06-30 00:05:00
French owned hypermarket chain Carrefour has decided to eliminate all plastic bags from their Spanish stores, and becomes the first large company to do so in this country. The use...
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Szentkirályi helps the storm victims of Szabolcs County
Date: 2009-06-30 00:02:00
Szentkirályi Mineral Water Ltd. joined the International Children's Safe Drinking Water program of Procter & Gamble and the to part of the donation, which aims to ensure the supply of...
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Woolworths' rebirth
Date: 2009-06-30 00:01:00
Woolworths was the largest retailer victim of the crisis in Great Britain, but now it will reborn as an online store. The company closed 807 retail stores in January and...
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Alimentaria 2010 is set to be an exceptional international business centre and platform for brands
Date: 2009-06-29 00:31:18
Alimentaria, the International Food and Beverages Exhibition, is once again preparing to make Barcelona the world’s food and beverage capital. The event will be held 22-26 March 2010 in a...
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Agricultural strategy, addressed to the government
Date: 2009-06-29 00:26:10
The Hungarian Chamber of Agriculture adopted an agricultural strategy consist of 10 points on 25 June 2009. The recommendation is looking for a way out of the crisis situation of...
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The display resolution of STI won POPA prize in Poland
Date: 2009-06-29 00:22:00
The STI Group's Island-shaped solution for placement and suitcase of Lübbe won the POPA award which is the Oscar of the sales promotion sector. The STI – which has a...
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STI Petőfi Printing House Ltd. won two awards in this year's Pro Typographia competition
Date: 2009-06-29 00:18:00
STI Petőfi Printing House Ltd. enriched by two prizes on the tournament of high-quality printing products, the Pro Typographia professional competition. The packaging Szamos marzipan and Philips' static adhesive were...
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Budvar brewery – Increasing sales, decreasing profits
Date: 2009-06-29 00:03:00
Last year was the second best year ever, in the history for Czech Budvar brewery in terms of sales. Its profit however decreased due to the increasing production prices. Revenue...
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Record turnover of the Tesco clothing brands
Date: 2009-06-29 00:01:00
According to the datas of GfK Hungária,Tesco had the largest turnover on the clothing market in the first quarter of 2009. While the overall market showed a 13 percent decline,...
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