Company and Personal News
Trendy music from Mood Media
Date: 2008-12-16 08:00:00
Mood Media has been contracted by the lingerie chain Konkurencia to provide music in its 12 stores. Adidas, another client of Mood Media, has held a “retro” promotional campaign in...
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Containers with pre-set temperature
Date: 2008-12-16 08:00:00
Messer Hungarogáz Kft. presented its latest innovation in refrigerated transport. The Siber System allows a single vehicle to carry containers with different pre-set temperatures. Siber System containers are equipped with...
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We think differently and we do it differently (Business Days 2008, part 2.)
Date: 2008-12-16 08:00:00
Participants in the “Without taboos” discussion held in the afternoon of the second day had to answer provocative and sometimes disturbing questions. Géza Miklósvári, CEO of FÁÜ-Pepsi Zrt received a...
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Dialogue between parties concerned
Date: 2008-12-16 08:00:00
Coca-Cola Magyarország has initiated a dialogue based on international standards in the topic of „Conscencious nutrition, active lifestyle and health – the responsibility of choice”. The objective of the forum...
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Record number of participants at the Nutrikid Olympics
Date: 2008-12-16 08:00:00
458 primary schools, 656 teams and over 6,500 kids have registered for the Nestlé Nutrikid Olympics. Competitors can win various prizes each month in addition to HUF 100,000. The Olympic...
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Shopping programmed genetically?
Date: 2008-12-16 08:00:00
We asked professor Csányi if our passion for shopping is “programmed” in our genes. In his opinion, the colourful world of stores has an effect on us like coloured glass...
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New CEO for SáGa
Date: 2008-12-16 08:00:00
Henk Slagt was appointed the new CEO of SáGa Foods Élelmiszeripari Zrt. in November. In the past, he had worked for Sara Lee for ten years, including five spent as...
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Sales in addition to marketing
Date: 2008-12-16 08:00:00
Márta Galácz, originally appointed as marketing director of Ceres Zrt. in the spring, will also be responsible for sales activities in the future. In the past, she had worked for...
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Thought can overcome background noise
Date: 2008-12-16 08:00:00
According to Péter Geszti, thought is the most important thing in advertising which needs to be conveyed through the right medium. Though Hungarians are afraid of change, they are also...
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Precious award for Hungerit Cryovac Darfresh® packaging
Date: 2008-12-16 08:00:00
The Darfresh® packaging used for poultry products sold under the Hungerit Valdor brand has been awarded the WorldStar award. The Darfresh® vacuum skin packaging of SealedAir which allows quality to...
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Secret shoppers in stores
Date: 2008-12-16 08:00:00
In the retailer promotion of Kométa 99 Zrt., CBA, Coop and Reál stores are visited by secret shoppers on a random basis, who will hand over gifts, if the store...
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Stunning solutions on the ground and in water
Date: 2008-12-16 08:00:00
According to Max Linder, European communication and marketing director of MACtac, there are still undiscovered possibilities in communication with adhesive stickers. The Budapest subsidiary of MACtac is expanding step by...
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drogerie markt surpassing HUF 60 billion
Date: 2008-12-16 08:00:00
drogerie markt has achieved revenues of HUF 60,4 billion in Hungary this fiscal year, which is 18,4 percent more then in the previous year. The dm Austria Group has also...
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Rationalisation by TV2
Date: 2008-12-16 08:00:00
Like foreign media enterprises, TV2 is also preparing for the crisis by rationalisation. Their news section is to be restructured and 35 employees of the group are to be laid...
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Latest products awarded the EHF title
Date: 2008-12-16 08:00:00
For the products awarded the Excellent Hungarian Food title on 18. November, see the Hungarian text....
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Lucky Destinies
Date: 2008-12-16 08:00:00
The kinder prize game Úticélozz! is to continue in December with a trip to an eastern destination using a STA TRAVEL voucher worth HUF 650,000. You can still register on...
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Joint venture to be formed by B&P Social Branding and NetAktív
Date: 2008-12-16 08:00:00
B&P Social Branding and NetAktív Kommunikációs Ügynökség announced the formation of a joint venture and the beginning of strategic co-operation in November. The agency to be established under the name...
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Over 10,000 visitors at leading event of the food industry
Date: 2008-12-16 08:00:00
The number of visitors at the IFE FOODAPEST and FOODATECH exhibitions held between 18-20. November was more than 10,000. This was the second IFE FOODAPEST organised jointly by HUNGEXPO Zrt....
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YO to be distributed by SIÓ-ECKES
Date: 2008-12-16 08:00:00
The YO syrup owned by the Eckes-granini group is to be distributed by SIÓ-ECKES Kft. from January 2009. This syrup product line originally distributed by Maresi Kft., has been present...
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Fruit Logistica focusing on innovations
Date: 2008-12-16 08:00:00
Innovations in the fruit and vegetable category will be presented at the Fruit Logistica exhibition to be held in Berlin between 4-6. February. Special attention will be devoted to innovations...
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CSB seminar about newest technologies
Date: 2008-12-16 08:00:00
A seminar was held by CSB-SYSTEM Hungary Kft about new IT solutions intended for optimising decision making processes in the food industry during the IFE Foodapest exhibition. Tracing integrated into...
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Marché turning 25
Date: 2008-12-16 08:00:00
The first Marché unit was opened in Stuttgart in 1983, which means that the chain presently composed of 79 units, is 25 years old this year. The strategy of freshness...
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Belgian winner in beer tapping competition
Date: 2008-12-16 08:00:00
Tommy Goukens has won the 12th Stella Artois Beer Tapping Championship held in Leuven. Competitors from 30 countries attended the event, where Hungary was represented by Tamás Dömötör (32) from...
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Successful joint exhibition
Date: 2008-12-16 08:00:00
A large number of innovations were presented at the Signexpo and Digitalexpo exhibitions held simultaneously on 27-29. November, in Budapest. There were over 100 exhibitors, while the number of visitors...
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New CEO for BAT Hungary
Date: 2008-12-16 08:00:00
A new CEO has been appointed to lead British American Tobacco Hungary. Emil Moskofian (43) will take over the position from David Waterfield. He has been working for BAT for...
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Experience as a gift
Date: 2008-12-16 08:00:00
Feldobox gift vouchers can become a practical gift idea for Christmas. These are available from HUF 4,950 Ft, the tax free limit. People receiving Fantázia, Harmónia, or Energia gifts can...
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Brazilian CEO for Borsodi
Date: 2008-12-16 08:00:00
Mário Medeiros Nettó from Brazil has been appointed the new CEO of Borsodi Sörgyár Zrt. He graduated at Berkeley University in 1990. His previous position has been sales director of...
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Walking the rope like no other
Date: 2008-12-16 08:00:00
The Golden Dove awards of the direct marketing business have been handed over in nine categories this year. The Rope Walker agency received an award in both the lifestyle and...
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Jamie Oliver assortment in Spar stores
Date: 2008-12-16 08:00:00
Products by Jamie Oliver will appear exclusively in stores of the Spar Hungary chain. This assortment includes food and non-food items, like “Jamie at home” kitchen equipment. The latter will...
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