Company and Personal News
Sales of Bertolli help Unilever's net profit
Date: 2009-02-06 09:46:59
Unilever has reported a 51% rise in net profit to EUR1.2bn for the fourth quarter of 2008, boosted by the sale of its Bertolli brand for EUR630m. The consumer goods...
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Happy Meal serves knowledge
Date: 2009-02-06 09:29:47
From January McDonald's started an education marketing campaign for Happy Meal. After last years 'Did you know?' campaing in 2009 the fast food chain spurs on exploring the world around...
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Aranyfácán plans to expand production
Date: 2009-02-06 09:12:46
In spite of the agricultural sales problems last years, there was no scandal on tomato front. The grower and processors work together in harmony, the supply price is since many...
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Metro to expand private label range
Date: 2009-02-06 08:41:09
Metro has 24 private labels comprising around 800 products. The private labels account for around 7% of the chain’s portfolio, but the share will grow to around 10% in the...
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Carrefour France to hire 15,000 workers
Date: 2009-02-06 08:20:50
Despite a downward revision of its results and replacement of José Luis Duran by Lars Olofsson as CEO, Carrefour will maintain its workforce levels in France. Carrefour has announced plans...
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SPAR Danmark acquires 100 stores
Date: 2009-02-06 04:02:59
Danish retailer SPAR Danmark has acquired 100 stores in its purchase of Danske Köbmaend by holding company Dagrofa. The deal means that SPAR Danmark’s turnover will increase by USD 209.61million....
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Aldi accused of human rights violations
Date: 2009-02-06 03:10:35
German discount chain Aldi is reported to violate labour and human rights of Chinese staff that produce promotional goods for the company. A study by the German Südwind institute claimed...
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Wal-Mart sales increase in January
Date: 2009-02-06 02:13:58
Same-store sales excluding petrol at the country's largest retailer rose 2.1% last month, more than the 1.1% gain expected by Wall Street specialists. Like supermarkets in the UK, Wal-Mart said...
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New head of sector in GfK Hungária
Date: 2009-02-05 08:00:00
Steigervald Krisztián was appointed sector manager of consumer goods in GfK Hungária on 1. January 2009. He had joined GfK Hungária in 2003 and has been heading qualitative research successfully...
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More “green” Tescos
Date: 2009-02-05 08:00:00
According to Mónika Hackl, communications director of Tesco Globál Zrt, the balance sheet has not been completed yet, but it is certain that results will be below target figures. However,...
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Between consolidation and expansion
Date: 2009-02-05 08:00:00
Over one thousand participants have attended the congress held by the German Retail Association in Berlin under the slogan „Between consolidation and expansion: new challenges for retail and industry”. Nearly...
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New CEO for Friesland Hungária
Date: 2009-02-05 08:00:00
Johan Priem was appointed the new CEO of Friesland Hungária Zrt in January. After working in several positions for British American Tobacco in Europe, Africa and Asia, he joined the...
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Kinder Hűtött Finomságok
Date: 2009-02-05 08:00:00
The advertising spot made for Kinder Hűtött Finomságok focuses on the essence: it shows us that packaging has value because it can be exchanged for gifts. Agency: Consulting Kft./Well Reklámügynökség...
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„World of Private Label”
Date: 2009-02-05 08:00:00
The exhibition held in Amsterdam under the slogan „World of Private Label” is the biggest of its kind in the world. The 2008 event was attended by over 3,000 exhibitors...
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For rubbing as well as drinking
Date: 2009-02-05 08:00:00
The „Vizek krémje“ collection is intended by Szentkirályi to enhance its position in the beauty market. The hand cream and body lotion developed jointly with EVM Zrt and launched in...
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Events from a trade marketing aspect
Date: 2009-02-05 08:00:00
According to the founders of TMK, it is best to discuss events at a special event like. IFE Foodapest: The first presentation was held by Fernando Bujarabal, owner of Berceo...
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Help from Tesco for people in need
Date: 2009-02-05 08:00:00
A substantial quantity of clothing was distributed by Tesco through several charitable and social organisations in December. A total of 150 palettes of clothing worth HUF 60 million was donated...
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Who is who?
Date: 2009-02-05 08:00:00
Peter Linzbach: Following a long period spent with the Otto group, he joined Metro eleven years ago as the purchasing director of the Cash&Carry sector. He has been working in...
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Stores opening
Date: 2009-02-05 08:00:00
Tesco, Balassagyarmat Open: 5 December Chain: Tesco Store space: 3000 m2 SKU: 22 000 Coop, Rákócziújfalu Open: 4 December Chain: Coop Store space: 2800 m2 SKU: n. a. Tesco, Ócsa...
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Munich no match for the Amsterdam PLMA yet
Date: 2009-02-05 08:00:00
Several events are organised by the Private Label Manufacturers Association every year where manufacturers get an opportunity to do business with retail chains. Among these, the exhibition held in Amsterdam...
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Stability and development by Magyar Cukor
Date: 2009-02-05 08:00:00
Though Hungary has become a net importer of sugar, Koronás Cukor, the leading local brand continues to be manufactured in the Kaposvár plant. The only remaining Hungarian manufacturer, Magyar Cukor...
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„Companies investing in marketing now, will get over the crisis sooner and will enhance their position”
Date: 2009-02-05 08:00:00
According to Michalis Christou, CEE regional director of Nielsen, it is possible to benefit from the crisis. Companies looking ahead and building the future will be able to enjoy ten-fifteen...
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Maspex Olympos taking over Plusssz
Date: 2009-02-05 08:00:00
From January 2009, Maspex Olympos Kft has taken over distribution activities of the Plusssz brand from VitaPlus Kft. The Plussz brand is owned by the Maspex Wadowice group which is...
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Award for Monarchia-marketing
Date: 2009-02-05 08:00:00
Monarchia Winery located in Eger was awarded the Wine Marketing Prize 2008, while the Eger Wine Region Foundation received an award for collective marketing, based on the decision made by...
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Zwack Hírős Kecskeméti product line
Date: 2009-02-05 08:00:00
Zwack Kecskeméti Pálinka Manufaktúra has launched its Hírős Kecskeméti product line recently, with Hírős Kecskeméti Barackpálinka in new packaging as the “flagship”. Hírős Kecskeméti products are based on 200 year...
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Bako Hungária in the course of expansion
Date: 2009-02-05 08:00:00
In March 2008, we reported that András Köves, former sales director of Bunge was appointed the new managing director of Bako Hungária. We asked him about the developments of the...
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