Company and Personal News
ECR Europe Barcelona
Date: 2009-05-27 08:00:00
The panel discussion to be held under the title “2018: Choice of our future” at the ECR Europe conference in Barcelona will be attended by top executives of three companies...
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Record revenues for Ringier-group
Date: 2009-05-27 08:00:00
The Ringier group produced 5.3 percent growth in 2008, with revenues totalling CHF 1,536 million. Digital media accounting for 8.5 percent of total revenues achieved especially dynamic growth. Ringier Magyarország...
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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!
Date: 2009-05-27 08:00:00
In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...
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CSB-System expecting the meat industry
Date: 2009-05-27 08:00:00
A two day seminar with factory visits will be held by CSB-System Hungary Kft for the meat industry on 17-18. June in Geilenkirchen to demonstrate ERP solutions tailored to the...
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New sales director for POS Media
Date: 2009-05-27 08:00:00
Nikolett Neff, former in-store sales manager was appointed sales director of POS Media Hungary in March. She has been working for POS media since June 2004. Her tasks will include...
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Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible
Date: 2009-05-27 08:00:00
The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...
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Unbroken activity– BioFach 2009
Date: 2009-05-27 08:00:00
There were 19 Hungarian exhibitors at this year’s BioFach in Nürnberg. Two-thirds of the 2,744 exhibitors came from outside Germany. Practically all bio products produced in Hungary were displayed at...
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Hungarian salami under the protection of Brussels
Date: 2009-05-27 08:00:00
Budapest winter salami marketed under the Herz brand name in Hungary was granted protection by the competent EU commission in April. This decision has already generated new sales for the...
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G+H dedicated to „Slow Food”
Date: 2009-05-27 08:00:00
The 4th G+H exhibition and the 14th Vinex held simultaneously in Brno, between 3-6. March were highly successful. A total of 170 exhibitors from 13 countries attended the two events....
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Stainless donations this year as well
Date: 2009-05-27 08:00:00
Magyar Máltai Szeretetszolgálat and Vanish are to continue their campaingn to collect clothing this year as well. 8 tonnes of clothing was collected last year and cleaned in a laundry...
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PROMOTION at the end of September
Date: 2009-05-27 08:00:00
The PROMOTION exhibition to be held by HUNGEXPO between 22-25. September promises to be the most “talkative” event of the marketing communication sector. “Creativity, innovation and alternative solutions” will be...
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Smurf invasion
Date: 2009-05-27 08:00:00
A new customer loyalty campaign has been launched by SPAR Magyarország Kereskedelmi Kft. Customers in INTERSPAR, SPAR, Kaiser’s and Plus stores will receive Smurf figures and points depending on the...
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Chance or risk?
Date: 2009-05-27 08:00:00
On 12. May, a conference was held by manufacturers of dairy products under the title “Chance or risk?” to discuss possible answers to the problems presented by the economic crisis....
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Stores opening
Date: 2009-05-27 08:00:00
Tesco, Tököl Open: 25 March Chain: Tesco Store space: 1000 m2 SKU: 20 000 Spar, Balassagyarmat Open: 30 April Chain: Spar Store space: 688* m2 SKU: 6000 Spar, Érd Open:...
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Awards for last year’s best promotions
Date: 2009-05-27 08:00:00
So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...
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Pawing Man, Crying Man and the rest
Date: 2009-05-27 08:00:00
The digital campaign conducted by Heineken to promote responsible alcohol consumption under the title “Know the signs” in 2008 was a success. Five archeotypes representing the most typical forms of...
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Consumers not turning to cheaper products yet, but buying less
Date: 2009-05-27 08:00:00
This quarter’s meeting of the Trade Marketing Klub held on 23. April was dedicated to an assessment of the preceding period given by chief executives of Nielsen and GfK. The...
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BAT Hungary turning green
Date: 2009-05-27 08:00:00
The efforts made by British American Tobacco Hungary in this year’s Green Office Competition were recognised by the “best work environment” title awarded by KÖVET Egyesület. The objective of this...
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Pál Dárdai and Arany Ászok supporting amateur football
Date: 2009-05-27 08:00:00
The 100th sponsorship package has been handed over by Arany Ászok Fociklub to Budapest Micro Club in the presence of Pál Dárdai, the popular midfielder of Hertha BSC. Nearly 1...
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In-store communication and the web
Date: 2009-05-27 08:00:00
Forest Papír did not use ATL communication last year. Their main BTL tool for supporting product introduction was a large display. They also have a good web site but do...
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Agreement between the Brand Allience and FEOSZ
Date: 2009-05-27 00:41:41
The Hungarian Brand Allience (Márkaszövetség) and the National Federation of Consumer Associations signed a cooperation agreement. On the general meeting of Brand Allience held on 25 May, Deák Ferenc the...
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The international SPAR organization reports about strong turnover growth
Date: 2009-05-27 00:25:00
The SPAR countries held their annual international congress in Switzerland between 25 and 27 May 2009. SPAR organizations of the world's increased their turnover by 6.3 percent to 27 billion...
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Demeter Winery won a gold medal with its IQ 2006 wine
Date: 2009-05-27 00:12:59
IQ 2006 Cuvée blanc received a gold medal on the world's most prestigious wine challenge, the Challenge International du Vin in Bordeuax, in the country of wine. Demeter Winery situates...
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New advertising interface at Interspar
Date: 2009-05-27 00:07:00
A new device has been added to the portfolio of Media Target Instore business: From June 15 2009 in the stores of Interspar a new advertisement on shopping cart handle...
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Danone to raise assets
Date: 2009-05-27 00:04:38
Danone plans a private asset increase in order to reduce its debt and increase its financial flexibility. According to the company's chief executive officer Emmanuel Faber the transaction will take...
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The joint exhibition of Hispack, and Alimentaria Barcelona ended with great success
Date: 2009-05-26 00:17:00
Fira de Barcelona's International Packaging Show, Hispack, and Alimentaria Exhibitions' Barcelona Food & Beverage Technologies, Bta, closed their doors last 15th. May with a very positive balance of their first...
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With the heart and soul for our home
Date: 2009-05-26 00:14:00
The joint action program of CBA and the Procter & Gamble called ” With the heart and soul for our home ” will end 31 May. The CBA campaign started...
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