Company and Personal News
PepsiCo plans one billion dollar investment in Russia
Date: 2009-07-07 00:12:00
PepsiCo Inc. has announced plans to invest US$1 billion (€720 million) in Russia over the next three years, together with its partner Pepsi Bottling Group. The company says that the...
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Dreher – The Responsible Drinking Program was renewed
Date: 2009-07-07 00:04:00
More than 41 thousand people visited the www.alkohol.info.hu web site, which expanded with new themes as the newest element of The Responsible Drinking Program of Dreher Breweries Ltd. Dreher Breweries...
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Rewe strengthens cooperation with independent retailers
Date: 2009-07-07 00:01:00
The Rewe Group has confirmed the Management Board's course proposed for a successful future. The so-called “Declaration of Munich” was adopted unanimously. The declaration focuses on adopting the Rewe brand...
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A new bottling plant and pálinka distillery in Érpatak
Date: 2009-07-06 00:22:00
Zsindelyes Pálinka Distillery will build an automatic bottling plant and a new brewery in September. The 229 million HUF investment will be realized partly by EU support. The automated bottling...
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A new Tesco store opened in Sárvár
Date: 2009-07-06 00:11:00
The newest member of Tesco hypermarket chain has been opened on 3rd of July in Sárvár. The new 3,000 square-meter complex is waiting its customers seven days a week, between...
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Large beer and hamburger consumption on VOLT Fest
Date: 2009-07-03 00:22:00
One of the biggest festival of Hungary started on Wednesday in Sopron. This year, for the 17th time acceptable prices are expecting visitors. The beer is the most favourite product...
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The best investment agency of the regio
Date: 2009-07-03 00:12:00
The American investment magazine, Site Selection chose ITD Hungary, the Hungarian investment agency to the best investment agency in Eastern Europe. Budapest became the region's third most attractive investment location....
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Private radio in the Tesco – the first in the region
Date: 2009-07-03 00:03:00
Tesco last year around Christmas time has already been provisionally applied Mood Media's concept of a satellite radio and this year decided to finally shift in the general store background...
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Coca-Cola opens two new plants in China
Date: 2009-07-03 00:01:00
Coca-Cola and its bottling partner, COFCO Coca-Cola Beverages Ltd., have opened two new bottling facilities in the less developed central and western parts of China. One of the bottling plants...
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So far, four billion – IT project of Coop reached mid-term
Date: 2009-07-02 00:12:00
The introduction of Coop food commercial network's integrated IT system reached its turning point. The newest store, which is the five-hundredth unit of the Co-op Star Ltd. had been attached...
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Coca-Cola's new vending machine became festival winner
Date: 2009-07-02 00:06:00
A new interactive Coca-Cola vending machine with a large format touch-screen and Bluetooth capabilities has taken home the Gold Lion in the Point of Sale category at the 2009 Cannes...
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Tesco vs. Interspar
Date: 2009-07-02 00:04:00
Tesco reckons unfounded and misleading Blikk's Interspar advert relaesed on 26 June, which classified Tesco unethical, which states that Tesco's comparison of prices was unethical. Interspar alleged the slogan in...
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Carrefour expands in Romania
Date: 2009-07-02 00:01:00
Due to the changing market circumstances, the French retail chain, Carrefour expands its network of supermarkets in Romania while reposes a few of its hypermarket plans. The Carrefour has slowed...
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Herz Salami under liquidation
Date: 2009-07-01 08:00:00
A court ruling ordering the liquidation of Herz Szalámigyár Zrt. has come into effect. János Jámbor, owner of the majority shareholders, Formont Kft. and Aventa 96 Kft. is negotiating with...
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New momentum for Házi Piros Paprika
Date: 2009-07-01 08:00:00
An integrated promotional campaign is to be conducted by Házi Piros Paprika Kft. in the summer of 2009 to support the Házi Arany brand. The conventional “buy and win” concept...
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What you need to know about Mondi
Date: 2009-07-01 08:00:00
Mondi is a multinational manufacturer of paper and packaging materials with annual revenues of EUR 6,3 billion in 2007. Its activities are focused on Europe, Russia and South Africa. Mondi...
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A touch of the future
Date: 2009-07-01 08:00:00
The futuristic GINNT Expo was held on 10-11.June. The “Eat the code!” campaign conducted by the main sponsor GS1 and Kitchen Budapest had been highly successful in promoting the event....
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Toffifee-circus on children’s day
Date: 2009-07-01 08:00:00
Toffifee joined the events organised for children’s day for the first time this year. A real circus was brought to Városliget by Toffifee with clowns, jugglers and magicians. A coupon...
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World famous BOLS vodka in modern bottle
Date: 2009-07-01 08:00:00
BOLS Vodka has a new bottle which complies with modern design trends, but retains its traditional design elements as well....
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In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site
Date: 2009-07-01 08:00:00
The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...
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The trend is unconventionality
Date: 2009-07-01 08:00:00
Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...
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Guinness record with Loctite
Date: 2009-07-01 08:00:00
The Guinness World Record for the heaviest vehicle lifted using glue has been broken by Henkel. It has taken only 9 drops of Loctite Super Attack to lift the two...
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New head for Nielsen customer relations
Date: 2009-07-01 08:00:00
Ágnes Hortobágyi (30) was appointed the new head of Nielsen customer relations on 16. April. She has been working for Nielsen for five years, formerly in a regional position as...
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2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!
Date: 2009-07-01 08:00:00
The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history....
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Crisis also an opportunity
Date: 2009-07-01 08:00:00
A professional forum was held by Karrier és Stílus Tanácsadó Kft on 20. May, under the tittle “Boost sales-meet your objectives”. Eszter Melisek from Nielsen spoke about market trends in...
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New managing director for SPAR
Date: 2009-07-01 08:00:00
As of 1. July 2009, Judit Kiss (40) was appointed one of the four managing directors of SPAR Magyarország Kft. She began her career with SPAR Magyarország in 1990. Since...
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Caribbean atmosphere by Malibu
Date: 2009-07-01 08:00:00
The limited edition Malibu Island Recipes party bottle bringing us the relaxed atmosphere of the Caribbean is to appear on shelves in the first days of June....
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2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!
Date: 2009-07-01 08:00:00
The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...
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Intense interest displayed towards Anuga
Date: 2009-07-01 08:00:00
According to Peter Grothues from the Cologne Fair, interest displayed towards this year’s Anuga to be held between 10-14. October is as intense as usual. Over 6 000 exhibitors are...
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A Henkel innovation from 2050
Date: 2009-07-01 08:00:00
Working out the concept for a Henkel product to be launched in 2050 was the task teams were faced with in the final of the Henkel Innovation Challenge. The team...
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