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The Egg Association expects price increase
One of the traditional foods for Easter is eggs. It gets into baked goods and cakes, but it can also be found on cold dishes and cooked dishes, and at...
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Budweiser pitches pop-up stadium experiences for MLB’s Opening Day
April 1 is the opening day of MLB in the United States. Because baseball matches can also go to a limited audience, Budweiser compensates fans with events, sweepstakes, and social...
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(HU) Húsvéti tojáskörkép a Magyar Tojásszövetségtől
Sorry, this entry is only available in HU....
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Coca-Cola wonders in the past and in fantasy
Coca-Cola launched a multichannel campaign for its flavored colas in the U.S. that includes TV commercials and a social influencer push. Memorable sport moments and half-human creatures promote the flavour variants. Europe...
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Online lesson for the Fish Day in Esztergom
The Association of Komárom-Esztergom County Fishing Associations will give a promotional presentation on Friday, on the occasion of this year’s Fish Day, from the recently completed nature center in the...
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April Fools’ Day pranks with cash&candy on TikTok
Sour Patch Kids, the candy brand marketed by Mondelez International, is doling out cash prizes and candy to select TikTok users who post videos of their pranks for April Fools’...
Read moreGKI Digital: a record 45 percent increase in online retail sales last year
Domestic online retail reached a gross annual turnover of 909 billion HUF last year, which was a record 45 percent higher than the 2019 level, according to the latest joint...
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Waiting patiently
Waiting is one of the hardest things to do in the business sector. It doesn’t matter whether you are waiting for the decision on a grant application you submitted, the...
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New ideas and successful promotional solutions
One day: An abundance of promotion ideas and an award ceremony. If we must only name three things why it is worth coming to Trade magazin’s ‘New ideas and successful...
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First drive-thru opens at newest 7-Eleven evolution store
Sixth 7-eleven® evolution store drives innovation and convenience with Laredo Taco Company® first-ever drive-thru restaurant. The drive-thru restaurant, with indoor seating as well, shares space with the newest 7-Eleven Evolution Store – the...
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Available data shows us that an increased occurrence and intensity of disasters is the new normal
One of the most direct ways disasters affect agriculture is through lower-than-expected production. This causes direct economic loss to farmers which can cascade along the entire value chain – even...
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Virtual makeup try-on tool instead of testers
Mineral Fusion joins the Perfect Corp. brand partner roster with the launch of virtual try-on on MineralFusion.com and QR code in-store display roll out to Whole Foods Markets giving shoppers...
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The results of the “Inno d’Or – Innovation of the Year 2021” competition were announced
With the new competition, organiser Trade magazin seeks to reward value-creating innovations year after year, which satisfy relevant consumer needs, fit into existing trends or have been inspired by actual...
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Krispy Kreme gives free doughnut for vaccinated customers – all year long
Krispy Kreme stores worldwide are offering free doughnuts to customers who have been vaccinated against COVID-19. The chain is also offering staff members up to four hours of paid time...
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New creative director at Walmart
Walmart is elevating its fashion reputation. The retailer announced that it named acclaimed fashion designer Brandon Maxwell as creative director for Free Assembly and Scoop. Maxwell, who founded his own luxury...
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Lay’s sends personalized messages from Messi
Lay’s is connecting soccer fans around the world with Lionel Messi through a new artificial intelligence-powered activation. The concept comes as part of the snack brand’s global UEFA Champions League...
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The epidemic has turned the shop world around in 2020
The market has exploded from mobiles, and it’s made from cleaning products, but the home office has also cut back on lipstick shopping. In the end, the building materials market...
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The Value and Quality Grand Prix Competition was announced also in 2021,
Covering almost the entire range of the economy, the Value and Quality Grand Prix Competition, a competition for the best products and services in the entire Carpathian region was announced...
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Back to business with PLMA
The Private Label Manufacturers Association announces that its PLMA 2021 “World of Private Label” international trade show, which was originally scheduled for May this year, will now take place on...
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Nébih’s last year in 40 pages
On 15 March the National Food Chain Safety Office (Nébih) celebrated its 9th birthday. A 40-page book was published for the anniversary, which collects the most important events of 2020 in...
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Toilet cleaners in more sustainable packaging
With its new global packaging concept for toilet cleaner bottles, Henkel emphasises sustainability and its dedication to the cause of the circular economy. From January 2021 these bottles have a...
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Spar Shandong carries on with Chinese expansion
Spar Shandong had opened two new stores in China, a hypermarket and a supermarket in the cities of Zhangjiakou and Dongying. The Zhangjiakou store – which opened in December – has a total...
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Walmart beauty on TikTok
Walmart put its second shoppable livestream on social video app TikTok, this time to showcase beauty products. The retail chain’s “Spring Shop-Along: Beauty Edition” works with brands like L’Oréal’s Maybelline and...
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Merkur trials new technology to fight food waste
REWE Group member Austrian retailer Merkur is testing a new anti-food waste technology in several stores. The ‘Smart-Shelf’ technology enables the automatic production of baked goods when the shelf senses that stocks...
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Whole Foods packaged coffee
The specialty grocer owned by Amazon has seen sales rise as more consumers have turned to making their favorite caffeinated drinks at home. GroceryDive shelved “On Special” a little less...
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Mars DIY Easter videos on Pinterest
Candymaker Mars Wrigley has teamed with video network Tastemade and Pinterest to create several do-it-yourself videos that promote its Dove Silky Smooth Promises dark chocolate and M&M’s Minis for Easter....
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Font Sándor: agriculture is one of the most important sectors in all countries
Agriculture is one of the most important sectors in all countries, so both EU member states and applicants for EU membership must pay special attention to agricultural issues – the...
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Management Association: Make Female Leaders Fashionable!
The Association of Managers considers it a key task to raise awareness of the role of women leaders, which is why on March 8, 2021, together with Instyle, it...
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PepsiCo is promoting its new relaxation beverage
PepsiCo is promoting its new relaxation beverage Driftwell through targeted digital ads that disrupt the viewer’s screen time at the end of the day. According to details shared with Marketing...
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