Company and Personal News
Polish CEO for Tchibo Budapest
Date: 2009-02-05 08:00:00
Since January, Andrzej Jackiewicz (41) has been the new CEO of the Hungarian Tchibo subsidiary. Apart from strategic expansion, retail and wholesale, he is also responsible for the recently opened...
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Modernised METRO stores more customer-friendly
Date: 2009-02-05 08:00:00
The average size of stores belonging to Metro Kereskedelmi Kft in Hungary is 8,000 square meters. At the end of 2008, the total number of Metro stores was 13, with...
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Special Nespresso sweets
Date: 2009-02-05 08:00:00
Coffee capsules with special flavouring were sold in the Nespresso store located on Andrássy út, during December. Apart from coffee, special sweets under the name Dolcetti and Cantuccini were also...
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Nestlé moving
Date: 2009-02-05 08:00:00
Nestlé Hungária is to relocate its offices in April. They have signed a rental agreement for 3,890 square meters in the Millennium Tower II building, owned by Tri-Gránit Zrt....
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SPAR completing largest acquisition in the sector
Date: 2009-02-05 08:00:00
According to Zsuzsa Laber, communications director of SPAR Magyarország Kft, sales targets were met in 2008, though precise figures are not available yet. SPAR completed the largest acquisition in the...
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New Danone Activia flavour
Date: 2009-02-05 08:00:00
A new product was added to the Danone Activia product line in December. Édesfehér is intended for consumers who do not like fruity flavours but want to enjoy the advantages...
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New head of sector in GfK Hungária
Date: 2009-02-05 08:00:00
Steigervald Krisztián was appointed sector manager of consumer goods in GfK Hungária on 1. January 2009. He had joined GfK Hungária in 2003 and has been heading qualitative research successfully...
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More “green” Tescos
Date: 2009-02-05 08:00:00
According to Mónika Hackl, communications director of Tesco Globál Zrt, the balance sheet has not been completed yet, but it is certain that results will be below target figures. However,...
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SICO óvszercsalád
Date: 2009-02-05 08:00:00
The SICO product line of the German condom manufacturer consists 8 products in packs of 3 and 12. New product line, German quality at an affordable price....
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New CEO for Friesland Hungária
Date: 2009-02-05 08:00:00
Johan Priem was appointed the new CEO of Friesland Hungária Zrt in January. After working in several positions for British American Tobacco in Europe, Africa and Asia, he joined the...
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Kinder Hűtött Finomságok
Date: 2009-02-05 08:00:00
The advertising spot made for Kinder Hűtött Finomságok focuses on the essence: it shows us that packaging has value because it can be exchanged for gifts. Agency: Consulting Kft./Well Reklámügynökség...
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Bonbonita Dark Selection
Date: 2009-02-05 08:00:00
A hand made praline selection filled with special creams based on tradition. A special selection of dark chocolate desserts filled with Eggnog-espresso trüffel, walnut trüffel, piña colada trüffel and sour...
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For rubbing as well as drinking
Date: 2009-02-05 08:00:00
The „Vizek krémje“ collection is intended by Szentkirályi to enhance its position in the beauty market. The hand cream and body lotion developed jointly with EVM Zrt and launched in...
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Dr. Oetker Nemzetközi desszert-különlegességek
Date: 2009-02-05 08:00:00
Dr. Oetker Karamell Krém, Dr. Oetker Mousse Csokoládés Habkrém, Dr. Oetker Tiramisu Krém (104g, 92g, 96g). Special premium desserts which can bring the sweet flavours enjoyed during foreign holidays to...
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Help from Tesco for people in need
Date: 2009-02-05 08:00:00
A substantial quantity of clothing was distributed by Tesco through several charitable and social organisations in December. A total of 150 palettes of clothing worth HUF 60 million was donated...
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Who is who?
Date: 2009-02-05 08:00:00
Peter Linzbach: Following a long period spent with the Otto group, he joined Metro eleven years ago as the purchasing director of the Cash&Carry sector. He has been working in...
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Kométa Prágai sonka
Date: 2009-02-05 08:00:00
Prágai ham is a smoked-cooked speciality. Its size, slightly smoked colour and the thin layer of fat on top give it a unique appearance....
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Stores opening
Date: 2009-02-05 08:00:00
Tesco, Balassagyarmat Open: 5 December Chain: Tesco Store space: 3000 m2 SKU: 22 000 Coop, Rákócziújfalu Open: 4 December Chain: Coop Store space: 2800 m2 SKU: n. a. Tesco, Ócsa...
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Munich no match for the Amsterdam PLMA yet
Date: 2009-02-05 08:00:00
Several events are organised by the Private Label Manufacturers Association every year where manufacturers get an opportunity to do business with retail chains. Among these, the exhibition held in Amsterdam...
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Stability and development by Magyar Cukor
Date: 2009-02-05 08:00:00
Though Hungary has become a net importer of sugar, Koronás Cukor, the leading local brand continues to be manufactured in the Kaposvár plant. The only remaining Hungarian manufacturer, Magyar Cukor...
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„Companies investing in marketing now, will get over the crisis sooner and will enhance their position”
Date: 2009-02-05 08:00:00
According to Michalis Christou, CEE regional director of Nielsen, it is possible to benefit from the crisis. Companies looking ahead and building the future will be able to enjoy ten-fifteen...
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Helia-D Fruit Selection
Date: 2009-02-05 08:00:00
The new members of the Helia-D Fruit Selection product line are the Maxima body lotions for dry and extra dry skin....
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Maspex Olympos taking over Plusssz
Date: 2009-02-05 08:00:00
From January 2009, Maspex Olympos Kft has taken over distribution activities of the Plusssz brand from VitaPlus Kft. The Plussz brand is owned by the Maspex Wadowice group which is...
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Hírös Kecskeméti termékcsalád
Date: 2009-02-05 08:00:00
At the end of 2008, time has come for Zwack Kecskemét Palinka Distillery to re-launch its protected apricot palinka from Kecskemét in new packaging and slightly lower alcohol content, under...
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Award for Monarchia-marketing
Date: 2009-02-05 08:00:00
Monarchia Winery located in Eger was awarded the Wine Marketing Prize 2008, while the Eger Wine Region Foundation received an award for collective marketing, based on the decision made by...
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