Kraft explaining in the British parliament

By: trademagazin Date: 2010. 03. 19. 00:00

On Tuesday, the British House of Commons, summoned the CEO of Kraft, to give an explnation; why they had to close Cadbury’s somerdale plant, despite they promised not to close the plant.

The Members of the Parliament were outraged, that CEO Ms. Irene Rosenfeld, sent the PR boss, Marc Firestone. Firestone defended the company, that they planned to continue the manufacturing of Cadbury products in southern England and using the brand-new polish Cadbury factory to the production of Kraft products for Europe – reports

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