The Chinese New Year was good for McDonald's

By: trademagazin Date: 2010. 03. 09. 00:00

Although McDonald's was ailing in its domestic market, the world's largest fast food network increased its turnover in the overseas countries.

In February, McDonald's, sales increased by 4.8 percent. The Chinese New Year, speeded up the sales in the Japanese and Australian stores also.
The fast-food restaurants initially benefited from the crisis, as consumers chose the cheaper menus instead of the more expensive restaurants. But now the young men and minority groups – they are the main consumers in the United States – restrained their costs – reports Világgazdaság Online, after Reuters.

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