News and articles

(HU) Februárban drágulnak a pékáruk

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(HU) 10 milliós bírság a Danone-nak

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(HU) Kompromisszum a vodkacsatában?

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(HU) Polip, lazac jótékonyságból

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Mihály Hardy is the opinion leader at Tesco’s

With 26 years of experience as a print and television journalist, Mihály Hardy has been appointed the new communications director and spokesman for Tesco’s. Since Tesco’s is one of the...

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VOSZ muscling up with savings banks

The National Association of Entrepreneurs and Employers have signed an agreement about collaboration with the National Association of Savings Banks and with Magyar Takarékszövetkezeti Bank Zrt. According to the agreement,...

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Sweeties have caught up with table chocolate

Retail sales of sweeties are growing dynamically. Value has grown by 13 per cent, while volume has increased by 19 per cent in the October 2005 – September 2006 period...

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Metro stores to be remodelled

The first remodelled Metro store was opened in Budaörs at the end of last year. All Metro stores will be remodelled in the forthcoming years. As a result of remodelling,...

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Global players in the lead

A report about changes taking place in the consumer-customer trends of developing countries is published every second year by Pricewaterhouse Coopers. The last issue dealt with changes detected up till...

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Trade marketing planning: exemplary!

Below-the-line promotions are not very common in the meat industry. Sampling is simple and popular but it is questionable, if a cheap product can generate enough sales to cover the...

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Market-oriented approach at the Post Office

With twenty years of sales and management experience behind him, István Justin has assumed responsibility for leading the Mail division of the Hungarian Post Office, which generates annual revenues of...

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Creating a tradition and a co-brand card

Three banks stole the show at the night of the ”MasterCard – Bank of the year” awards. The most important categories were: current account keeping bank of the year, most...

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