News and articles
Hungarian Wine Marketing to get sources
Date: 2009-12-04 00:03:55
Hungarian Wine Marketing Nonprofit Ltd. can get sources for its necessary operation, within a few days. The company was in troubhle, becasue the public tender that was necessary to maintain...
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Winery at the Corvinus University
Date: 2009-12-04 00:02:11
The Corvinus University of Budapest (BCE) will create a Vine and Winery Institute, in order to further increase the traditionally good quality of the domestic wine education and research, from...
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Szentkirályi big drop package: “Gimme a five”!
Date: 2009-12-04 00:01:57
The Szentkirályi Mineral Water Ltd. will surprise the consumers in preparation for the Christmas season, with its latest development, the 5-liter packages of mineral water. The drop-shaped bottle is the...
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Borsodi: individual coded SMS promotion
Date: 2009-12-04 00:01:05
As part of the year-end sales rush SMS code game takes place from 1st to 31st of December. Mobilpont working on the promotion with McCann for the first time. The...
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Weekend clothes Christmas Fair in the Tesco
Date: 2009-12-04 00:00:49
On Bronze weekend, from 4th to 6th of December actions will be held in all Tesco hypermarkets for all clothing, including footwear and supplements, with a 30 percent discount offer....
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Fanta: Grab a taste of Friday!
Date: 2009-12-04 00:00:21
Next year, the soft drink's newest global advertising campaign will be launched. Fanta tries to transfer Friday's freedom message to the brand, with the ”Grab a taste of Friday” message....
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Decreasing alcohol consumption in Russia
Date: 2009-12-04 00:00:15
This year, in the January-September period, Russian alcohol sales decreased by 15 percent in volume, compared to the same period of the last year. Vodka consumption has decreased by 15-16...
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Sensormatic system at NorgesGruppen
Date: 2009-12-03 08:00:00
Norway’s leading food retail chain, NorgesGruppen equipped its stores with Sensormatic® acousto-magnetic (AM) detection technology in order to cut down on stealth and increase profits. Sensormatic AM labels are smaller...
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The crisis made wiener buyers more rationalistic
Date: 2009-12-03 08:00:00
Consumers accept pre-packaged wieners and do not think of deli counter wiener as better. The price advantage of the latter is also dwindling and it is important to be aware...
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Private labels in the limelight at Alimentaria 2010
Date: 2009-12-03 08:00:00
In March every second year, Barcelona becomes the world capital of the food industry when Alimentaria, Europe’s biggest food and gastronomy fair is held. On 22-26 March 2010, the 18th...
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The first E-Mail Marketing Report was prepared
Date: 2009-12-03 08:00:00
90 percent of active Internet users read approved commercial e-mail messages with an interesting subject, but an informal addressing is not always an advantage – reveals the E-Mail Marketing Report...
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Raffaello T14 Csillag
Date: 2009-12-03 08:00:00
The exclusive look is guaranteed by the eye-catching, Christmas-spirit evoking gift box packaging....
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European symphony
Date: 2009-12-03 08:00:00
Berlin, Germany. We are raising our glasses with Germans business partners to the anniversary of the collapse of the Wall. They are grateful to us Hungarians, but soon start to...
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Six and a half million glasses of water for those in need
Date: 2009-12-03 08:00:00
As a result of Procter&Gamble’s 3-month programme, more than 1.3 litres of clean, potable water was ”collected” by Hungarian consumers. Those who bought any product from the Aqua collection supported...
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They spent more on wieners
Date: 2009-12-03 08:00:00
According to GfK Hungária’s ConsumerScan, Hungarian households bought 3 percent less wiener in the first eight months of 2009, compared to the same period last year. The average price per...
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To leave or to stay, that is the question
Date: 2009-12-03 08:00:00
It is constantly debated whether trade fairs and participating in them are necessary. Ilka Theil, marketing leader of Idea Zone says that statistical data from 2008-2009 are significantly worse than...
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Facing the challenge in New York – part 4
Date: 2009-12-03 08:00:00
From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: “Finally I am here at the Boulud! It...
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Among the last in Europe
Date: 2009-12-03 08:00:00
According to a quick estimate by Eurostat, in August 2009, the volume of retail turnover kept falling, by 1.8 percent in the EU-27 and by 2.6 percent in the eurozone,...
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Decimating in the sties
Date: 2009-12-03 08:00:00
There are fewer pigs in the sties than any time in the past 60 years, still their price fell by 15-16 percent in a week. Pig breeders are asking from...
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The diamond of beer tapping
Date: 2009-12-03 08:00:00
On 15 October, Borsodi Sörgyár Zrt. organised the Stella Artois Beer Tapping Championship for the 12th time in Budapest’s Museum of Fine Arts. Twelve participants qualified for the final and...
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In terms of volume pálinka, in value bitters lead
Date: 2009-12-03 08:00:00
Spirit retail sales are stable in terms of value, surpassing HUF 73 billion in October 2008- September 2009, just like a year earlier. However, Nielsen registered a 5 percent decline...
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Behind the scenes and in front of the scene
Date: 2009-12-03 08:00:00
What to look out for at a fair venue? What is the secret of successful exhibitors? How can typical mistakes be avoided? – these are only a few of the...
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BBQ-fragrance
Date: 2009-12-03 08:00:00
It is probably a brilliant marketing fad: “Fire meets desire” is the slogan for advertising Flame, a grilled hamburger-scented deo. The product is marketed by Burger King and at a...
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Hungary increased prices the most
Date: 2009-12-03 08:00:00
In August 2009, consumer prices in the EU-27 were 0.6 percent higher than in August 2008, according to harmonised data. The biggest price increase was in Hungary with 5 percent,...
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The recipe of a rejuvenating treatment from Házi Arany
Date: 2009-12-03 08:00:00
Gábor Heltai, the director of Házi Piros Paprika Kft. and their agency, Czino Trade Solutions decided to blend a few classic ATL tools with on-line marketing and in-store tools in...
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Bonbonetti CEO awarded prize
Date: 2009-12-03 08:00:00
On 16 October, CEO of the Bonbonetti group, Sándor Sánta was awarded the 2009 World Food Day prize by FAO. The Bonbonetti group has already participated in several charity campaigns...
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Marvellous Coffee Exhibition
Date: 2009-12-03 08:00:00
Magyar Kávétársaság Kft. is organising the international Marvellous Coffee exhibition for the first time in pavilion D of the Budapest Fair Centre, on 23-25 April in 2010. Key actors of...
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Shaken, not stirred
Date: 2009-12-03 08:00:00
After the increase in excise duty and VAT, spirit distributors spent most of 2009 with rethinking their price strategies. Although the number of spirit buyers is declining, the average price...
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