News and articles

Hungarian Wine Marketing to get sources

Hungarian Wine Marketing Nonprofit Ltd. can get sources for its necessary operation, within a few days. The company was in troubhle, becasue the public tender that was necessary to maintain...

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Winery at the Corvinus University

The Corvinus University of Budapest (BCE) will create a Vine and Winery Institute, in order to further increase the traditionally good quality of the domestic wine education and research, from...

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Szentkirályi big drop package: “Gimme a five”!

The Szentkirályi Mineral Water Ltd. will surprise the consumers in preparation for the Christmas season, with its latest development, the 5-liter packages of mineral water. The drop-shaped bottle is the...

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Borsodi: individual coded SMS promotion

As part of the year-end sales rush SMS code game takes place from 1st to 31st of December. Mobilpont working on the promotion with McCann for the first time. The...

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Weekend clothes Christmas Fair in the Tesco

On Bronze weekend, from 4th to 6th of December actions will be held in all Tesco hypermarkets for all clothing, including footwear and supplements, with a 30 percent discount offer....

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Fanta: Grab a taste of Friday!

Next year, the soft drink's newest global advertising campaign will be launched. Fanta tries to transfer Friday's freedom message to the brand, with the ”Grab a taste of Friday” message....

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Decreasing alcohol consumption in Russia

This year, in the January-September period, Russian alcohol sales decreased by 15 percent in volume, compared to the same period of the last year. Vodka consumption has decreased by 15-16...

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Sensormatic system at NorgesGruppen

Norway’s leading food retail chain, NorgesGruppen equipped its stores with Sensormatic® acousto-magnetic (AM) detection technology in order to cut down on stealth and increase profits. Sensormatic AM labels are smaller...

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The crisis made wiener buyers more rationalistic

Consumers accept pre-packaged wieners and do not think of deli counter wiener as better. The price advantage of the latter is also dwindling and it is important to be aware...

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Private labels in the limelight at Alimentaria 2010

In March every second year, Barcelona becomes the world capital of the food industry when Alimentaria, Europe’s biggest food and gastronomy fair is held. On 22-26 March 2010, the 18th...

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Advisors

Emblematic professionals stop or take a break from working as head chefs or managing restaurants. Sometimes less experienced restaurant owners ask them to be their advisors. What are some of...

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The first E-Mail Marketing Report was prepared

90 percent of active Internet users read approved commercial e-mail messages with an interesting subject, but an informal addressing is not always an advantage – reveals the E-Mail Marketing Report...

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Raffaello T14 Csillag

The exclusive look is guaranteed by the eye-catching, Christmas-spirit evoking gift box packaging....

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European symphony

Berlin, Germany. We are raising our glasses with Germans business partners to the anniversary of the collapse of the Wall. They are grateful to us Hungarians, but soon start to...

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Six and a half million glasses of water for those in need

As a result of Procter&Gamble’s 3-month programme, more than 1.3 litres of clean, potable water was ”collected” by Hungarian consumers. Those who bought any product from the Aqua collection supported...

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They spent more on wieners

According to GfK Hungária’s ConsumerScan, Hungarian households bought 3 percent less wiener in the first eight months of 2009, compared to the same period last year. The average price per...

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To leave or to stay, that is the question

It is constantly debated whether trade fairs and participating in them are necessary. Ilka Theil, marketing leader of Idea Zone says that statistical data from 2008-2009 are significantly worse than...

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Facing the challenge in New York – part 4

From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: “Finally I am here at the Boulud! It...

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Among the last in Europe

According to a quick estimate by Eurostat, in August 2009, the volume of retail turnover kept falling, by 1.8 percent in the EU-27 and by 2.6 percent in the eurozone,...

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Pickwick

Caffeine-free Pickwick rooibos teas give us a 5-minute break in the everyday rush while we enjoy the nice, fruity flavours. Now we can try the new strawberry-pomegranate flavoured Pickwick rooibos...

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Decimating in the sties

There are fewer pigs in the sties than any time in the past 60 years, still their price fell by 15-16 percent in a week. Pig breeders are asking from...

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The diamond of beer tapping

On 15 October, Borsodi Sörgyár Zrt. organised the Stella Artois Beer Tapping Championship for the 12th time in Budapest’s Museum of Fine Arts. Twelve participants qualified for the final and...

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In terms of volume pálinka, in value bitters lead

Spirit retail sales are stable in terms of value, surpassing HUF 73 billion in October 2008- September 2009, just like a year earlier. However, Nielsen registered a 5 percent decline...

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Behind the scenes and in front of the scene

What to look out for at a fair venue? What is the secret of successful exhibitors? How can typical mistakes be avoided? – these are only a few of the...

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BBQ-fragrance

It is probably a brilliant marketing fad: “Fire meets desire” is the slogan for advertising Flame, a grilled hamburger-scented deo. The product is marketed by Burger King and at a...

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Hungary increased prices the most

In August 2009, consumer prices in the EU-27 were 0.6 percent higher than in August 2008, according to harmonised data. The biggest price increase was in Hungary with 5 percent,...

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The recipe of a rejuvenating treatment from Házi Arany

Gábor Heltai, the director of Házi Piros Paprika Kft. and their agency, Czino Trade Solutions decided to blend a few classic ATL tools with on-line marketing and in-store tools in...

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Bonbonetti CEO awarded prize

On 16 October, CEO of the Bonbonetti group, Sándor Sánta was awarded the 2009 World Food Day prize by FAO. The Bonbonetti group has already participated in several charity campaigns...

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Marvellous Coffee Exhibition

Magyar Kávétársaság Kft. is organising the international Marvellous Coffee exhibition for the first time in pavilion D of the Budapest Fair Centre, on 23-25 April in 2010. Key actors of...

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Shaken, not stirred

After the increase in excise duty and VAT, spirit distributors spent most of 2009 with rethinking their price strategies. Although the number of spirit buyers is declining, the average price...

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