News and articles
Banana palinka is here
Date: 2007-06-27 08:00:00
Agárdi Pálinkafőzde has begun making palinka from tropical fruits. The tropical flavours are intended primarily for the Hungarian market. Agárdi Látogatócentrum also has a new program to offer: grill parties...
Read more
Secrets of successful exhibitors
Date: 2007-06-27 08:00:00
Many people believe that the most cost-effective marketing tools for small to medium enterprises are exhibitions. However, hard and creative work is also needed to attract attention. Spectacular stands are...
Read more
Less money spent by foreigners
Date: 2007-06-27 08:00:00
7,7 million foreign visitors arrived in Hungary in the first quarter of 2007, which is 7 per cent more than a year earlier. They had spent a total of 17,5...
Read more
A cup ahead of others
Date: 2007-06-27 08:00:00
The Hungarian subsidiary of Sara Lee has American, Dutch and Hungarian “blood” flowing in its veins. Their main strength is that they are usually one step ahead of the market....
Read more
Discounting
Date: 2007-06-27 08:00:00
A classic cash register shows us how much we have sold. Though barely noticeably yet, amounts in cash registers at the end of the day have begun to shrink. Small,...
Read more
Wine and wine makers at Zwack
Date: 2007-06-27 08:00:00
„Get acquainted with the wine maker!” was the name of the wine tasting held by Zwack Unicum Nyrt. On 14. June, where among others, the latest products from Zwack Izabella...
Read more
City of vending machines to be built in September
Date: 2007-06-27 08:00:00
“Vision of Vending” – a vision of the future in the world of vending machines. This is the main concept of the Eu’Vend exhibition to be held in Cologne, in...
Read more
Waiting for wine reform
Date: 2007-06-27 08:00:00
The EU Commission will publish its plans for reforms in the wine sector in the beginning of July. Critics of planned reforms say, that the EU wants to turn wine...
Read more
Kalinka premium vodka
Date: 2007-06-27 08:00:00
The unique pureness of the new Kalinka premium vodka is due to filtering through 10 columns of active carbon. This vodka is a unique mix of specially purified and softened...
Read more
How to find talent?
Date: 2007-06-27 08:00:00
The club meeting and grill party held by Trade Marketing Klub on 7. June, was the garden of Szamos Marcipán Szépkilátás confectionery. There was plenty of good food, supplied by...
Read more
Stores opening
Date: 2007-06-27 08:00:00
Tesco, Pécs Open: 20 arpil 2007 Chain: Tesco Store space: 1000 m2 SKU: 10 000 Tesco, Debrecen-Józsa Open: 4 may 2007 Chain: Tesco Store space: 1000 m2 SKU: 10 000...
Read more
Chevaliers of Champagne celebrating 20th birthday
Date: 2007-06-27 08:00:00
Chevaliers of Törley Champagne celebrated the 20th anniversary of the establishment of the Order on 18. May in Budafok. Törley also has reason to be proud of its wines which...
Read more
Frozen pizzas concentrated in discount stores
Date: 2007-06-27 08:00:00
According to Nielsen research, retail sales of frozen pizzas grew by 18 per cent in terms of value in the April 2006–March 2007 period. The market share of snack-type pizzas...
Read more
Partnerluring
Date: 2007-06-27 08:00:00
It is not an easy task to organise a press conference or a partner meeting and it is even harder to make it somewhat different from others. First, the ideal...
Read more
Improving environment, better atmosphere
Date: 2007-06-27 08:00:00
According to GKI Gazdaságkutató Zrt., the competitiveness index (VEX) showed marked improvement in most countries of the region, including Hungary in the last quarter of 2006. The business environment index...
Read more
Master Good Knédli, Vadász knédli
Date: 2007-06-27 08:00:00
Innovation in dumplings: Traditional highland flavours. Innovation by Vadász knédli: unique in Hungary, flavoured with bacon and onions....
Read more
Esomar conference on knowledge of consumers
Date: 2007-06-27 08:00:00
Consumer research has become the focus of market research lately. As a result of increased interest shown in the subject, Esomar held a conference with the title „Knowledge about consumers...
Read more
METRO in Pécs modernised
Date: 2007-06-27 08:00:00
The most recently modernised METRO Cash & Carry Hungary store opened in Pécs, on 14. June. According to Tibor Zsombor, sales director of METRO Cash & Carry Hungary, all of...
Read more
Silver medal for Kõbányai beer
Date: 2007-06-27 08:00:00
Brands of Dreher Sörgyárak Zrt. have won five medals at the most prestigious world event devoted to quality, the Monde Selection. – In addition to the Grand Gold Medal, Dreher...
Read more
Private label pizzas – at all costs
Date: 2007-06-27 08:00:00
It is not necessarily very logical to go to a discount store for a pizza, but this is what most people do. Customers can choose between a manufacturer’s brand and...
Read more
When restaurants come to our homes
Date: 2007-06-27 08:00:00
Attentiveness, maximum devotion, attention to minute details and being absolutely focused are all things that are expected of a catering service today. For example, party service does not belong in...
Read more
Nielsen-evening about consumers and chains
Date: 2007-06-27 08:00:00
External influences participate in making competition harsher. According to Judit Tóth Szalókyné, director of Nielsen, analysis of consumer expectations is playing an increasingly important role in gaining an edge in...
Read more
Hofbrau München Premium Lager
Date: 2007-06-27 08:00:00
From now on, Hofbrau München will be sold in an elegant bottle and with a new label which accurately reflect the high quality and value represented by the brand....
Read more
Head of P&G an employee of consumers
Date: 2007-06-27 08:00:00
The title of this year’s ECR Europe conference was “Passion for growth”. During the conference, we learned a few things about Alan G. Lafley-t (60), president and CEO of Procter...
Read more
Health and exclusivity
Date: 2007-06-27 08:00:00
Spar Magyarország Kft. and Europark Shopping Centre organised an event called Health Days for the first time between 4-6 May. A new, exclusive private label brand has been added to...
Read more
Aperitif French style
Date: 2007-06-27 08:00:00
The first Thursday of each June is the day of French culinary culture. On this day, gastronomic programs are organised in 24 countries under the name “Apéritif à la française”....
Read more
Traditional stores strong in pasta
Date: 2007-06-27 08:00:00
According to the Retail index of Nielsen, retail sales of pasta exceeded HUF 20 billion in April 2006 – March 2007. Sales grew by 5 per cent in terms of...
Read more
