News and articles
New and old items in the Pöttyös product line
Date: 2007-10-31 08:00:00
Pöttyös is preparing for this year’s season by introducing a true innovation and re-introducing a success from last year. Pöttyös Túró Bonbon will appear again is stores in the autumn,...
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Season of fragrances
Date: 2007-10-31 08:00:00
Perfumes are popular as Christmas gifts. As a result of growing incomes, the marketing efforts of distributors and the proliferation of western culture, demand is growing. Segmentation of the perfume...
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Risks can be reduced
Date: 2007-10-31 08:00:00
According to a presentation by Éva Palócz, general director of KOPINT-TÁRKI Konjunktrúrakutató Zrt. held at the conference organised by Coface Hungary in Göd, on 11. October, a large part of...
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Hungarian origin becoming more important
Date: 2007-10-31 08:00:00
According to a 2007 survey by GfK Hungária about eating habits, the primary consumer requirement regarding food is good quality. Cheapness is no longer an important consideration for many consumers...
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Riceland Rice Cakes
Date: 2007-10-31 08:00:00
New, popular flavours in the market! Packaging retains aroma and can be sealed repeatedly....
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Experienced leader for NESPRESSO
Date: 2007-10-31 08:00:00
Gábor Flesch took over as the head of Hungarian NESPRESSO in the middle of August. He is regarded as having substantial experience in business development in both the HoReCa and...
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In house competition for baristas
Date: 2007-10-31 08:00:00
The in house barista competition of Piazza d’Oro was held by Sara Lee Hungary Zrt. in Dumas Restaurant of the French Institute. Sara Lee Hungary Zrt. has been playing a...
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dm training for December
Date: 2007-10-31 08:00:00
Perfume is not only a product but also luxury in a bottle which sends out a sensual message. This is why 70 per cent of sales are concentrated in drugstores,...
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JEREMIE: program for small SME-s
Date: 2007-10-31 08:00:00
One quarter of Hungarian SME-s are capable of rapid growth, even if they are located in backward regions. Recognising the importance of SME-s and their difficulties in finding access to...
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Consumers spending more wisely
Date: 2007-10-31 08:00:00
According to Mrs. Szalóky Judir Tóth, director of Nielsen, the majority of consumers have maintained their level of consumption. In fact, sales have expanded in half of the 20 largest...
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Carte d’Or
Date: 2007-10-31 08:00:00
The new flavour of the Carte d’Or Gerbeaud product line which creates a true Christmas atmosphere with the aromas of apple and cinnamon....
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Smaller budget, extended competence
Date: 2007-10-31 08:00:00
As a senior brand manager, Anikó Radosiczky has been in charge of marketing with Sarantis Hungary Kft. since September. She began working for Beiersdorf Kft as a brand manager in...
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Owners of delicacy stores invited by Zwack
Date: 2007-10-31 08:00:00
Owners of delicacy stores were invited to the Zwack Kecskeméti Pálinka Manufaktúra for the 28th September. Guests saw a short film about the Zwack family and pálinka and were taken...
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Prophecies and facts in Tapolca (part 1.)
Date: 2007-10-31 08:00:00
Despite negative market trends, the atmosphere was pleasant at the Business Days conference organised by Trade magazin and Lánchíd Club in Tapolca, on 26-28. September with nearly 300 guests. During...
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Perfume market becoming more masculine
Date: 2007-10-31 08:00:00
According to data from MEMRB Market Research, the perfume market produced growth of 9 per cent in terms of value in the September 2006 – August 2007 period. Seven out...
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What is the program offering?
Date: 2007-10-31 08:00:00
The most important form of financing for creditworthy micro enterprises so far neglected by banks is micro loans at market interest rates. The program will involve a significantly wider spectrum...
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From store to store in Shanghai (part 3.) – Tesco
Date: 2007-10-31 08:00:00
Within the single hour I spent in a Tesco in Shanhai, I had seen 37 signs saying “cheaper” in both Chinese and English. There is always plenty of activity to...
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TV2 intends to become market leader within three years
Date: 2007-10-31 08:00:00
After five years spent as sales director, Zoltán Várdy became the new general director of TV2 in the beginning of August. Though he had been appointed a vice president of...
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Ice cream to take us to Kenya
Date: 2007-10-31 08:00:00
Ragonese Kft. has held a sampling and product presentation with prizes handed over to winners of their competition. The main prize of the Gelatiamo competition was a 9 day trip...
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Growth to begin next year
Date: 2007-10-31 08:00:00
In his presentation about the state of the Hungarian economy, Dr. Gábor Karsai Gábor, deputy general director of GKI, had words of encouragement for the audience, pointing out that the...
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Continuing concentration of margarine sales
Date: 2007-10-31 08:00:00
According to the Retail Index of Nielsen, the average price of margarine rose by 5 per cent in August-September, compared to the same period last year. Retail sales in terms...
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„An extra wallet which can be opened”
Date: 2007-10-31 08:00:00
According to László Krisán, general director of KA-VOSZ Zrt., Széchenyi Card has become a leading product in the market among small enterprises, filling a gap which traditional financing tools had...
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Brands and prices in a Shanghai supermarket
Date: 2007-10-31 08:00:00
I have dotted down the prices of a few branded products also known in Hungary, for the sake of comparison. Products are arranged in the order we see them from...
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SáGa Füstli
Date: 2007-10-31 08:00:00
The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...
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Spar Reserve at the Wine Festival
Date: 2007-10-31 08:00:00
The Spar Reserve wine family was placed in the focus of attention by SPAR Magyarország at the 16th International Wine and Champagne Festival, held in September. SPAR began selling unique...
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Italian flavour for gastronomy
Date: 2007-10-31 08:00:00
A new flavour, Bitter Rosso has been added to the Kinley assortment. The drink was conceived in Italan style, with amaretto aroma, carbon dioxide, a ruby colour and a refreshing...
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Future consumers more conscious and older
Date: 2007-10-31 08:00:00
Ákos Kozák, managing director of GfK Hungária spoke about global consumer trends appearing in Hungary. Future consumers are expected to be far more conscious and their opinions will have infinitely...
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Lighter butter creams on bread
Date: 2007-10-31 08:00:00
While margarine continues to remain a basic product, consumers are becoming familiar with its alternatives. Creams which can be spread on bread not only compete with each other but with...
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