News and articles
Hot drinks after alcohol
Date: 2008-03-28 08:00:00
Zsolt Mihályffy was appointed the head of the sales organisation of the Coffee and Tea division of Sara Lee Hungary Zrt in January 2008. He had begun his FMCG career...
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Chewing gum brands in zones
Date: 2008-03-28 08:00:00
Chewing gum is a category where spectacular growth is not the result of the expansion of private labels, but of innovation. Sales of chewing gum increased by over a quarter...
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Instore Audit: a review of store space
Date: 2008-03-28 08:00:00
Excellent plans are worked out for instore sales promotion and BTL communication. However, the question is: how are these implemented in everyday life? Data from Nielsen Instore Audit shows that...
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Déryné Café
Date: 2008-03-28 08:00:00
This place is a peculiar mix of a cafe, bar, bistro and confectionery for guests with money to spend. Spectacular interior design, a friendly little restaurant-corner, a little cafe-atmosphere, all...
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Training cooks with iPod
Date: 2008-03-28 08:00:00
Though iPod is no more for most people than a personal music storage device, it is also increasingly used in education. The Culinary Institute of America's (CIA) ProChef Podcast course...
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Plus turning into Spar
Date: 2008-03-28 08:00:00
Tengelmann has sold 174 Plus stores to Spar Magyarország, which brings the total number of Spar stores to 378. Peter Feiner, chairman of Spar Magyarország has told us about the...
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Algida Krémkönnyû Puncs jégkrém
Date: 2008-03-28 08:00:00
Krémkönnyű is now also available in punch flavouring....
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Winning a Hyundai with Gliss Kur
Date: 2008-03-28 08:00:00
Prizes were handed over to the winners of the Schwarzkopf&Henkel Christmas prize game in February. The main prize was a Hyundai Accent....
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Schoolbags from SIÓ-Eckes
Date: 2008-03-28 08:00:00
SIÓ-Eckes Kft intends to help children from low income families with the „Thank You, SIÓ!” program this year, which will provide schoolbags for at least 1,000 children in the 6-14...
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Trident ready to take off
Date: 2008-03-28 08:00:00
The utmost secrecy surrounded the latest product launch by Cadbury in Hungary, which took place on 11. March. Jose Bonito, regional director of Cadbury, descended from the sky commando style,...
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Inspiration for shopping in tomorrow’s stores
Date: 2008-03-28 08:00:00
Over 1,900 exhibitors from 90 countries attended this year’s renewed EuroShop event. Both the number of exhibitors and visitors to the event broke all time records. Visitors were able to...
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Oregano Kifõzde és Pizzéria
Date: 2008-03-28 08:00:00
Opening a little cook-house near Mammut might not be a bad idea, as competitors are far from being abundant in the neighbourhood. Meals are simple but good, well worth leaving...
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Crispy potatoes
Date: 2008-03-28 08:00:00
A new member of the generation of 21st century convenience products, the fried potato developed by McCain is a major triumph in product development. McCain Flavorlast fried potatoes retain their...
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What’s on TV?
Date: 2008-03-28 08:00:00
For the sake of simplicity, try to imagine a store like a TV channel, with categories of products like different programs and the places on shelves like the times when...
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Trident Splash és Senses
Date: 2008-03-28 08:00:00
Trident is targeted at a so far undiscovered market gap, where chewing gum means pampering for our senses....
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Promotions for Friesland officers
Date: 2008-03-28 08:00:00
Judit Sipos was appointed sales director of Friesland Hungária Zrt, while Péter Szautner became marketing and business development director on 1. March 2008....
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Top categories: plus and minus
Date: 2008-03-28 08:00:00
Nielsen monitors the sales of 90 food categories. The graph shows the changes which took place in the February 2007-January 2008 period. All categories produced expansion of between 3-17 per...
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Orange and peach on top
Date: 2008-03-28 08:00:00
Retail sales of fruit juice has been stable in terms of quantity but increased by 10 per cent in terms of value in the February 2007- January 2008 period. According...
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First hand account of EuroShop
Date: 2008-03-28 08:00:00
POPAI Magyarország held its second meeting one week after the exhibition on 6. March, where EuroShop was the topic. Zsuzsanna Hermann, editor in chief of Trade magazin summed up what...
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Segal Restaurant
Date: 2008-03-28 08:00:00
Viktor Segal, one of the leading chefs of the present generation has reopened his restaurant. Regular guests have followed the restaurant, which relocated from Magyar utca to the 6th district....
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Barbecue in the room
Date: 2008-03-28 08:00:00
Fondue and table wok are used indoors and even in living rooms frequently, but barbecues have only been common in gardens so far. Now an English company is offering a...
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RFID in the refrigeration chain
Date: 2008-03-28 08:00:00
Demand for guaranteeing food safety has been growing for years. A monitoring system would allow the origin and whereabouts of products to be identified quickly and accurately throughout their lifecycle....
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Ágyas Zwack Kosher pálinka
Date: 2008-03-28 08:00:00
Ágyas Zwack Kosher Pálinka is available in three flavours. Fresh raspberry, rose-hip and plum make up the soul of these new palinkas, which are made using 3 kilos of fruit...
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Heineken Hungária ending a good year
Date: 2008-03-28 08:00:00
Heineken Hungária achieved a 16 per cent increase in operating profit and 12 per cent rise in net revenues in 2007. Sales grew to 392,000 hectolitres, with net revenues reaching...
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Dynamic NESPRESSO
Date: 2008-03-28 08:00:00
The NESPRESSO division of Nestlé achieved over 40 per cent growth last year, producing the most dynamic expansion within the group. NESPRESSO is the international leader in the market of...
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Fruit juices doing well
Date: 2008-03-28 08:00:00
Though it is too early to say that carton boxes are the sole form of packaging for fruit juices with a higher fruit content, PET bottles are preferred for cheaper...
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EuroShop 2008 „Made by Wanzl”
Date: 2008-03-28 08:00:00
Wanzl presented its new shopping carts, displays and in-store design solutions developed in line with the „Made by Wanzl” philosophy at EuroShop 2008. Attention was focused on the “Future Shopping”...
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Fusion Restaurant & Longue
Date: 2008-03-28 08:00:00
Árpád László can always be counted on to keep up with the latest world trends. There is nothing “magyarosch” about his new restaurant in Váci utca. “Fusion” is interpreted as...
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Funny and serious
Date: 2008-03-28 08:00:00
Though demand for places to eat which are open throughout the night and very early in the morning is growing as a result of young people being hungry after partying,...
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Ladies, put on your sunglasses!
Date: 2008-03-28 08:00:00
The cooking oil business seems to be a good one. This is why we have seen a flood of imported and private label products on store shelves in recent years,...
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